TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/vince-maffeo-4950103?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-unit-comfort-keepers-franchisee-with-15-years-of-experience-signs-with-trublue-to-create-a-one-stop-service-for-seniors-2721098" target="_blank" rel="nofollow">Vince Maffeo</a> started his franchising journey almost 15 years ago when he left his sales and marketing career in Florida to help his father run multiple&nbsp;<a href="https://www.comfortkeepersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-unit-comfort-keepers-franchisee-with-15-years-of-experience-signs-with-trublue-to-create-a-one-stop-service-for-seniors-2721098" target="_blank" rel="nofollow">Comfort Keepers</a> franchises in 2008. Maffeo has since expanded with the non-medical home care franchise and now owns 10 Comfort Keepers throughout California. When the Comfort Keepers brand announced a strategic alliance with&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue Total House Care</a>, the national senior-focused home maintenance andf handyman services franchise, Maffeo knew it was the perfect opportunity to create a one-stop service for his current clients.“I knew it would be more beneficial to own a TruBlue location and more convenient for our clients,” said Maffeo. “Buying a TruBlue means that my Comfort Keepers locations won’t have to refer out the handyman and home services as we’ve done in the past. It’s now a one-stop shop. Comfort Keepers provides care for the individual, and TruBlue provides maintenance to the home.”A Strategic PartnershipWith last year’s&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">partnership</a>, Comfort Keepers recognized the TruBlue franchise system as a preferred provider of handyman services and senior home modifications. Now, Maffeo is taking it one step further by investing in a TruBlue location of his own, which he says will allow him to further embrace the senior industry.&nbsp;“It’s an important age group to reach because we have so many seniors that are aging,” Maffeo said. “My average Comfort Keepers client is between the ages of 80 and 83. There are over 10,000 people a day turning 65 in this country. That age group, the baby boomers, aren’t even our clients yet. If you think we are busy now, just wait until that age group begins to need our services. They will need professionals to provide individualized care and home repairs and care in the future.”TruBlue satisfies this demand as the&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-finishes-2022-with-record-breaking-sales-with-a-goal-to-reach-over-200-locations-in-2025-2720694">only franchise system</a> focused on ongoing home maintenance services for seniors and busy adults. TruBlue’s Home Ally Maintenance &amp; VIP Service subscription program provides help around the house, both inside and out. Home maintenance for seniors includes ongoing services such as to-do list chores, handyman repairs and basic maintenance items that are often overlooked or shouldn’t be performed by seniors.. As specialists, TruBlue franchisees are also able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.“I’m all about executing and being able to understand how to provide the best service, whatever that means for the client,” said Maffeo. “At Comfort Keepers, we tailor our caregiving approach to the individual client and then execute it. I want to keep that same mindset going into owning TruBlue. We’re going to assess the needs of our clients’ homes, make a plan and then execute it properly.”A Scalable Franchise OpportunityMaffeo officially signed with TruBlue to open one location in Modesto in 2023. But he doesn’t plan on stopping there. He can see the many benefits for aging adults to have access to services that provide an individualized approach to not only their health but their homes as well, and he wants to continue to grow with TruBlue in the future.“Expansion is always the plan,” said Maffeo. “My main goal is to take advantage of the marketing plan that is tried and true with the brand and apply it successfully to the client base I already have. I want to make a dual marketing approach by applying the TruBlue tactics but adding the twist from my own company.”TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-unit-comfort-keepers-franchisee-with-15-years-of-experience-signs-with-trublue-to-create-a-one-stop-service-for-seniors-2721098" target="_blank" rel="nofollow">Sean Fitzgerald</a> says the TruBlue business model is designed for entrepreneurs like Maffeo who are looking to add a complementary business to their existing senior business portfolio.“TruBlue was created to complement the senior industry,” said Fitzgerald. “The main challenge seniors have with aging in place is maintaining the home environment. So by being able to provide those home assessments and modification solutions, it ensures senior care operators, whether they are in-home health, medical care, transportation or anything else, can add another value to their business.”Why TruBlue is a Great Add-On for Senior Industry PortfoliosBy adding TruBlue to their portfolio, senior industry operators can also maintain a larger percentage of their clientele, Fitzgerald says. “The top reasons someone loses a client in the senior care industry is that they are hospitalized, they have to leave the home for assisted living or they pass away,” he said. “Many of those issues could be a result of falls. That is why fall prevention is a big topic, and senior companies know this. With TruBlue’s three-step process, which includes a home safety assessment, modifications and maintenance, senior care operators can better prepare their clients for aging in place.”This is also part of the reason why TruBlue continues to see new&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">national partnerships</a> with existing senior companies like Comfort Keepers across the country. “Big companies much larger than us are partnering with us because they see how our service is needed and related to their business,” said Fitzgerald. “They are utilizing our network of franchisees to provide those services, and it will only become more prevalent as awareness around aging in place grows.”Maffeo is a prime example of how existing senior industry franchise owners can successfully&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-you-should-add-trublue-total-house-care-to-your-senior-business-portfolio-2720782">expand their portfolio</a> by investing in TruBlue as an add-on service, says Fitzgerald. “We have partnered with companies like Comfort Keepers to further our mission of educating families and seniors on how to age in place successfully, and having someone like Vince take that partnership to the next level by investing in TruBlue is a great testament to the strength of our brand,” he said.The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=multi-unit-comfort-keepers-franchisee-with-15-years-of-experience-signs-with-trublue-to-create-a-one-stop-service-for-seniors-2721098" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.

Comfort Keepers Franchisee Partners with TruBlue | 1851 Franchise

1851 Franchise

Fueled by the recent strategic partnership between TruBlue and Comfort Keepers, multi-unit franchisee Vince Maffeo is combining the two brands to create a one-stop shop for seniors and busy adults in Modesto.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Multi-Unit Comfort Keepers Franchisee with 15 Years of Experience Signs With TruBlue to Create a One-Stop Service for Seniors

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

After discovering a passion for helping seniors age in place safely, John Dawes is bringing the handyman and home safety franchise to Sioux Falls.

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1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Multi-Unit Comfort Keepers Franchisee with 15 Years of Experience Signs With TruBlue to Create a One-Stop Service for Seniors

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