TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/jenniferwildwiesner?utm_source=1851franchise.com&utm_medium=article&utm_campaign=reverse-mortgage-brokers-find-new-way-to-serve-seniors-with-trublue-franchise-in-upland-rancho-california-2727743" target="_blank" rel="nofollow">Jennifer</a> and&nbsp;<a href="https://www.linkedin.com/in/coachbrianmortgage?utm_source=1851franchise.com&utm_medium=article&utm_campaign=reverse-mortgage-brokers-find-new-way-to-serve-seniors-with-trublue-franchise-in-upland-rancho-california-2727743" target="_blank" rel="nofollow">Brian Wiesner</a> opened their&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=reverse-mortgage-brokers-find-new-way-to-serve-seniors-with-trublue-franchise-in-upland-rancho-california-2727743" target="_blank" rel="nofollow">TruBlue Home Service Ally franchise</a> in the Upland Rancho area of California last November.After decades of working in the mortgage industry and previously owning multiple businesses, the couple was excited to combine their professional expertise with their personal passion for helping seniors. Brian, who specializes in reverse mortgages and often works with seniors, recognized a major, unmet need in his community.&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>, a home maintenance and handyman service specializing in serving seniors and busy families, proved to be a great way to give back to their community while building a sustainable business for their family.“The work we do isn’t just for seniors, but when I work with senior clients, I notice they may not have smoke detectors, or they don’t have earthquake protection on their water heater, or there’s termite damage that needs to be fixed,” said Brian. “I’m aware of all these things in the home, and TruBlue fits perfectly with what we wanted to do."1851 spoke with the Wiesners to learn more about their background, their decision to join TruBlue and their plans for the future.&nbsp;1851 Franchise: Frame your personal story for us. What did you do before franchising, and how did you decide franchising made sense for you?Jennifer Wiesner: I was raised in a household where entrepreneurship was preached as a way to have a fulfilling life. That was the goal. I’ve always had that in the back of my mind. Eventually, with my dad, we started a few businesses in the past in the travel and tourism area. We did a couple of start-ups way back when. Later on, Brian and I opened up our own mortgage corporation. We’ve been working in the mortgage industry for about 25 years now, and I’ve also been parenting. Now that the kids are off to college, I wanted to get a job somewhere not in the mortgage industry. But that’s not how I’m wired. I like to be in charge of things and our destiny, so I started looking at franchising options.Brian Wiesner: I’ve been in the mortgage industry for 26 years, but before that, I was a teacher and a college soccer coach for 16 years. Everything I’ve always done is about teamwork and working with multiple people, having things organized and focused on the goal. That’s what I’m used to, and that’s normal for me.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Jennifer: We’re a little bit older and we don’t have time to waste. We want to get started. We don’t want to reinvent the wheel. There’s a plan we can follow, and we can personalize it to match our wishes and desires. We didn’t want to go and figure out systems, figure out marketing, recruiting and hiring. I knew we needed help.1851: What made you pick this brand? What excites you most about this company?Jennifer: I stumbled upon TruBlue. What appealed to me was the integrity of the company and that there is a lot of opportunity for growth within it. They have amazing support, guidance and training. It really seemed like a perfect match. We also wanted to focus on the senior population. Brian, in his mortgage work, has a great rapport with seniors and their family members to help them get into a good financial position. I’ve felt for a long time that seniors aren’t given enough support compared to other cultures, and that always broke my heart. So when we started looking at franchises, we wanted to focus on the senior population. TruBlue checked off a lot of boxes. We have a lot of personal contacts in the area already who are associated with seniors in some way, so we can be helpful to a population we really care about while also working together.Brian: When we were looking for something to do, the statistics show that 11,000 people a day turn 65. With my mortgage business tailored to reverse mortgages, that’s an automatic demographic. So, we had to ask: what is the customer base that’s always going to be there and continue to grow? The senior demographic. We considered assisted living, medical equipment companies, etc., but those didn’t fit for us. We didn’t want a storefront or inventory. With TruBlue, you get a team behind you with the same goal, serving the community that wants to age in place. The work we do isn’t just for seniors, but when I work with senior clients, I notice the many safety situations, along with the general maintenance. There is just a huge percentage of 85 year olds that aren’t able to fix their sinks or actually know how to change their furnace filters or install a doorbell camera. I’m aware of all these things, and TruBlue fits perfectly with what we wanted to do.1851: What do you hope to achieve with your business? What are your plans for growth?Jennifer:&nbsp; We also want to become the go-to resource for the best Realtors in the area. Virtually every house needs repairs or catch-up maintenance to make it market ready. We can prepare their listings for sale, and make the home “move-in” ready. We can also handle maintenance on their rental portfolios. Long-term, our goal is to expand into as much territory as we can in this area of Southern California. We want to have something to pass on to our kids. I’d love it if some friends or family members become TruBlue franchise owners as well!&nbsp;Brian: We want to have a rock-solid reputation in the community as someone people can trust to go into a senior’s home. Jennifer’s mom lives less than a mile from us, and she’s 83. We’ve literally seen people go by her home and try to talk her into having work done on the house, and she almost went through with things that weren’t in her best interest. We’ve seen this firsthand, and we want to be pillars in the neighborhood so people trust us and refer us. Our business is going to grow organically, and if we have a good reputation, that’s a good goal.1851: What is the one thing about your story you want us to know?Jennifer: Brian and I are older parents raising three teenagers and have aging parents. We hope our services can help others in this “Sandwich Generation” alleviate some of the stress of caregiving children and parents at the same time. Personally, I’m interested in yoga, Pilates, outdoor activities, hiking and water sports. One of my passions is serving on the board and doing volunteer work for the Ovation School for the Performing Arts here in Upland.&nbsp;Brian: I’m 65, and I can still work on my cars, do stuff around the house and I’m an avid mountain biker. I’ve also been a high-level soccer coach for 40 years. Overall, I’m part of the demographic we want to serve. As much as I think I can do things around the house, Jennifer will say, ‘Don’t you think we should hire a good technician to do it right?’ And she’s right. So who would I call personally? I am my own customer.1851: What advice do you have for other people thinking about becoming a franchise owner?Jennifer: It’s important to trust your gut instinct about a company and the people you’re introduced to. If it doesn’t feel right, don’t pursue it. Everybody at TruBlue already feels like family, and they have our backs. Trusting the people and the process is very important. Follow the plan.Brian: If you don’t like the people you’re working with, nothing is going to be fun or rewarding. Everyone we called who they suggested we talk to, as well as the people we reached out to on our own, were all like-minded and had nothing but good things to say about the company's culture and the upward business trend.The total investment necessary to begin operation of a TruBlue franchise ranges from $65,050 to $91,400. This includes $44,900 that must be paid to the franchisor or an affiliate. For more information, please visit&nbsp;https://1851franchise.com/trubluehousecare/info.&nbsp;About TruBlue Home Service Ally:&nbsp;TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.&nbsp;

TruBlue Franchise Owners Jennifer and Brian Wiesner Share Their Story

1851 Franchise

With deep roots in business and a passion for serving seniors, Jennifer and Brian Wiesner are ready to make a meaningful impact with their TruBlue franchise.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Reverse Mortgage Brokers Find New Way to Serve Seniors with TruBlue Franchise in Upland Rancho, California

reverse-mortgage-brokers-find-new-way-to-serve-seniors-with-trublue-franchise-in-upland-rancho-california

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

image of forrest havernin from tru blue home service ally in woodlands texas

Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

tech-industry-veteran-turns-to-trublue-home-service-ally-to-build-a-legacy-with-purpose-in-the-woodlands-texas

1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

pastor-veteran-robert-campbell-trublue-wilmington-nc

image of thatcher thornburg franchisee owner of trublue home service ally Santa Clarita California

Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

streaming-technology-veteran-launches-trublue-california

image of Blake Ostling 1851 franchise franchisee feature for trublue home service ally East Lansing

Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

trublue-home-service-ally-franchise-blake-ostling-east-lansing

On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

trublues-sean-fitzgerald-on-aging-in-place-fall-prevention-and-building-a-home-service-ally

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

Reverse Mortgage Brokers Find New Way to Serve Seniors with TruBlue Franchise in Upland Rancho, California

MORE STORIES LIKE THIS