TruBlue Home Service Ally

Before signing on with&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-owner-kami-magpusao-expands-to-second-location-in-sacramento-area-2719131" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides subscription-based home maintenance and handyman services for seniors and busy families,&nbsp;<a href="https://www.linkedin.com/in/kami-magpusao-7386811a3?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-owner-kami-magpusao-expands-to-second-location-in-sacramento-area-2719131" target="_blank" rel="nofollow">Kami Magpusao</a> was a corporate HR leader and business owner with decades of experience under her belt. Eventually, she moved from San Francisco to Sacramento to be closer to her aging parents. As an owner of two residential care facilities in the area, Magpusao knew the functional side of the senior care industry, but it was her personal experience with her parents that showed her how truly complicated aging in place could be.“My mom had a fall and dislocated her knee, but her home was not set up for a wheelchair,” said Magpusao. “She has stairs to get in on both sides of the house and was very much living out in the country. After leaving a nursing facility, the home is often not equipped with what seniors need. Nothing is in place to make that a seamless process. My mom also had a handyman, and since she is older and trusts people out of the gate, he had overcharged her on a lot of work and left the job unfinished. There was clearly a gap there in services.”&nbsp;While looking for something better in the Sacramento area, Magpusao learned about TruBlue. Right away, Magpusao was not only impressed as a potential consumer, but also as a business-savvy entrepreneur.&nbsp;“We had been looking into expanding into another business to diversify our portfolio,” said Magpusao. “I had already left the corporate world, and when we discovered the TruBlue concept, we realized franchising could be a good step forward. We saw that there was a need for TruBlue amongst seniors looking to age in place, as well as busy families who needed somebody to help with smaller jobs around the house. We knew TruBlue could fit into a good niche in the area.”TruBlue offers a range of customizable, subscription-based services that customers can bundle, depending on their unique needs and their unique home. And while the subscription model serves as a key differentiator in the handyman industry, it’s the preventative maintenance within the House Care Plus plan that truly helps the brand stand out. The House Care Plus plan is preventative — a program in which TruBlue will come out once a quarter and focus on seasonal maintenance, such as changing air filters and testing smoke detectors.&nbsp;Magpusao officially opened her TruBlue Total House Care franchise in November of 2021 and just recently expanded to a second location in Sacramento less than one year later.“The fast growth can definitely be attributed to the need,” she said. “There are a lot of handyman companies out there that are just a Chuck in a truck — they are not necessarily licensed or background-checked. That allows TruBlue to really stand out. Our handymen are screened, background-checked and covered under TruBlue’s insurance, and we also have senior safety certifications.”Since starting her TruBlue business, Magpusao says the most fulfilling part has been providing&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-trublue-total-house-care-is-working-to-solve-the-aging-in-place-crisis-2718610#featured">meaningful service</a> to her community. “This service is really close to our hearts,” she said. “We know that we are providing a much-needed service, and we know that we are helping people age more safely in their homes. I know how stressful it can be when your parents are going through something, struggling to find the right person to come into their home. Knowing that we can provide that peace of mind to our clients in a safe and reliable way really means a lot.”Magpusao’s success is certainly not an anomaly within the TruBlue system. The brand&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-enters-2022-with-record-breaking-sales-sparked-by-a-wave-of-new-partnerships-2717629">doubled</a> its year-over-year revenue in 2021 for the second straight year, and that momentum has continued into 2022, as TruBlue is on pace early to reach its year-end goal of opening 40 new locations for a total of 100 units in operation.“There is such a high demand for a quality experience when it comes to home services,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-owner-kami-magpusao-expands-to-second-location-in-sacramento-area-2719131" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s president. “And it’s exciting to see what we’ve been able to do, especially for seniors, with the handyman services we offer. I believe that TruBlue is the missing piece in the equation that will allow seniors to successfully and safely age in place, and it’s people like Kami and our incredible franchisees across the country who are helping us fill those gaps.”The initial investment to start a TruBlue Total House Care ranges from $65,050-$91,400 and interested owners can visit&nbsp;<a href="http://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-owner-kami-magpusao-expands-to-second-location-in-sacramento-area-2719131" target="_blank" rel="nofollow">www.trubluefranchise.com</a> to learn more about franchise opportunities.&nbsp;

TruBlue Total House Care Owner Kami Magpusao Expands to Second Location in Sacramento Area 

1851 Franchise

Recognizing an unmet demand for reliable, safe and routine handyman services in her community, Magpusao knew the franchise could be a great addition to her business portfolio.

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care Owner Kami Magpusao Expands to Second Location in Sacramento Area

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