TruBlue Home Service Ally

LAND O’ LAKES, FL&nbsp;&nbsp;–&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-handyman-and-home-maintenance-franchise-announces-latest-signing-in-land-o-lakes-florida-2722796" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has announced the signing of a new location in&nbsp;Land O’ Lakes,&nbsp;Florida. With an understanding that as people age and wish to remain in their homes, there is a desperate need for senior home modifications that make living at home easier and safer.&nbsp; As a result , TruBlue is emerging as a leader in the booming handyman and senior home modification services industries.&nbsp;“We are thrilled to bring TruBlue to&nbsp;Land O’ Lakes as we continue to expand our footprint rapidly across the country,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-handyman-and-home-maintenance-franchise-announces-latest-signing-in-land-o-lakes-florida-2722796" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “As a country, we are experiencing a large shift in demographics as the senior population increases. With this shift comes the need for more people willing to help seniors manage and remain in their homes as long as possible, However, almost no one is&nbsp; offering home services for this segment: home assessments, modifications and maintenance programs for seniors, despite the staggering demand. We’re virtually alone in the senior space, and we’ve seen tremendous growth as a result.”<a href="https://www.linkedin.com/in/john-smallstey-cpa-a79a0211?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-handyman-and-home-maintenance-franchise-announces-latest-signing-in-land-o-lakes-florida-2722796" target="_blank" rel="nofollow">John Smallstey</a>, the franchise owner and local resident behind this upcoming TruBlue location, which will service&nbsp;the Land O’ Lakes, Wesley Chapel, New Port Richey and San Antonio communities, says he is equally excited about the opportunity.Smallstey has been in accounting for the past 17 years. He was a controller for a national hair-care company when he decided he wanted to open his own business and have a more positive impact on the world. Dealing with numbers all day, Smallstey became unsatisfied with the corporate environment, and he knew he wanted to start a business where he could help others and build relationships in his community.&nbsp;“I knew if I wanted to go into business for myself, it made sense to get into a franchise because of the network they have and the support you get from other franchisees,” said Smallstey. “You basically get a community and a team, while also being able to do your own thing. When you get into franchising, you get access to other franchisees that are on the same path as you. In contrast, when you start your own business, you’re in it alone without any community or support because they see you as the competition instead.”Smallstey was particularly interested in TruBlue because of their emphasis on the senior community and services that allow them to age in place safely. After his father passed, Smallstey developed an even closer relationship with his grandfather. As his grandfather got older, he moved in with Smallstey and his family. However, the maintenance and difficulties involved with taking care of a senior were very hard for them, so they decided to put him in a senior living facility.&nbsp;Smallstey saw his grandfather change once he went into the facility, so opening a business that allows him to help families and seniors stay in their homes as long as possible is the best way to honor him.&nbsp;“I want to be known as the top aging-in-place home modification company in the area,” said Smallstey. “I also want to be the number-one home care manager under our subscription model, but most importantly be known in our community as a positive business. I see this as a mission-driven business, and I want to be able to go to sleep knowing I helped someone every day.”A&nbsp;<a href="https://www.healthyagingpoll.org/reports-more/report/older-adults-preparedness-age-place?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-handyman-and-home-maintenance-franchise-announces-latest-signing-in-land-o-lakes-florida-2722796#:~:text=Considering%20aging%20in%20place,12%25%20rated%20it%20not%20important." target="_blank" rel="nofollow">study</a> conducted by the University of Michigan Institute for Healthcare Policy and Innovation revealed that 88% of adults aged 50-80 highly value the ability to stay in their homes as long as possible. TruBlue assists seniors with handyman, home modifications and home maintenance, both inside and out, so they can stay in their homes longer. Services encompass a wide variety of home modifications for safety and convenience ranging from installing grab bars, ramps and new lighting to updating door handles and modifying bathtubs for easy access.TruBlue's highly sought-after Home Ally VIP subscription service guarantees monthly visits from a handyman to handle home maintenance tasks such as filter replacement, hose line shutdowns and other to-do list items like storing patio furniture, changing batteries and lightbulbs, fixing holes in your drywall or repairing leaky faucets. TruBlue is dedicated to ensuring seniors avoid potentially dangerous maintenance tasks, like climbing ladders.“Just like it’s important to maintain your car, it is equally as important to maintain your home, typically our client’s most valuable asset,” said Fitzgerald. “For busy adults and seniors, it can be hard to keep up with the demands of their homes. With on-demand handyman services and various customizable, subscription-based home maintenance services, clients can select a TruBlue service option that fits the specific needs of their home and family, so they can enjoy hassle-free living.”With affordable startup costs between $65,000 and $91,000, TruBlue franchise owners can take advantage of the efficient operational model to offer their community three sought-after services: general handyman assistance, home assessment and maintenance, and senior modifications for aging in place. This versatility also makes TruBlue an attractive addition for entrepreneurs already involved in the home services industry.“We are a high-margin, low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”Now, as awareness around aging in place continues to increase, TruBlue intends to keep the momentum going as it makes major gains toward its goal of over 200 units by 2025. The brand was recently ranked on&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/fastest-growing-ranking?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-handyman-and-home-maintenance-franchise-announces-latest-signing-in-land-o-lakes-florida-2722796" target="_blank" rel="nofollow">Entrepreneur's Fastest Growing Franchises</a> list at No.127 and was also featured at No. 491 on the publication’s&nbsp;<a href="https://www.entrepreneur.com/franchise500?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-handyman-and-home-maintenance-franchise-announces-latest-signing-in-land-o-lakes-florida-2722796" target="_blank" rel="nofollow">Franchise 500 ranking</a> earlier this year.“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of handyman and&nbsp; home modification and maintenance services for busy adults and seniors.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240#stories">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.To learn more about franchising with TruBlue, please visit&nbsp;<a href="http://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-handyman-and-home-maintenance-franchise-announces-latest-signing-in-land-o-lakes-florida-2722796" target="_blank" rel="nofollow">http://trubluefranchise.com/</a>.About TruBlue Total House Care:TruBlue Total House Care® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruBlue Home Ally Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.

TruBlue Total House Care | Handyman Franchise | 1851 Franchise

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As a franchise focusing not only on traditional handyman services, but also home maintenance and senior modification services both in and outside the home, TruBlue is making significant strides towards reaching its goal of 200 units by 2025.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

TruBlue Total House Care, the Busy Adults and Senior-Focused Handyman and Home Maintenance Franchise, Announces Latest Signing in Land O’ Lakes, Florida 

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue & Lifewise Partner to Create Safer Homes for Seniors

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

TruBlue Home Service Ally - John Dawes Franchisee Feature - 1851 Franchise

After discovering a passion for helping seniors age in place safely, John Dawes is bringing the handyman and home safety franchise to Sioux Falls.

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TruBlue Total House Care, the Busy Adults and Senior-Focused Handyman and Home Maintenance Franchise, Announces Latest Signing in Land O’ Lakes, Florida

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