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TruBlue Total House Care, the Busy Adults and Senior-Focused Handyman and Home Maintenance Franchise, Announces Latest Signing in Land O’ Lakes, Florida

As a franchise focusing not only on traditional handyman services, but also home maintenance and senior modification services both in and outside the home, TruBlue is making significant strides towards reaching its goal of 200 units by 2025.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 1:13PM 06/27/23

LAND O’ LAKES, FL  – TruBlue Total House Care, the franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has announced the signing of a new location in Land O’ Lakes, Florida. With an understanding that as people age and wish to remain in their homes, there is a desperate need for senior home modifications that make living at home easier and safer.  As a result , TruBlue is emerging as a leader in the booming handyman and senior home modification services industries. 

“We are thrilled to bring TruBlue to Land O’ Lakes as we continue to expand our footprint rapidly across the country,” said TruBlue President Sean Fitzgerald.As a country, we are experiencing a large shift in demographics as the senior population increases. With this shift comes the need for more people willing to help seniors manage and remain in their homes as long as possible, However, almost no one is  offering home services for this segment: home assessments, modifications and maintenance programs for seniors, despite the staggering demand. We’re virtually alone in the senior space, and we’ve seen tremendous growth as a result.”

John Smallstey, the franchise owner and local resident behind this upcoming TruBlue location, which will service the Land O’ Lakes, Wesley Chapel, New Port Richey and San Antonio communities, says he is equally excited about the opportunity.

Smallstey has been in accounting for the past 17 years. He was a controller for a national hair-care company when he decided he wanted to open his own business and have a more positive impact on the world. Dealing with numbers all day, Smallstey became unsatisfied with the corporate environment, and he knew he wanted to start a business where he could help others and build relationships in his community. 

“I knew if I wanted to go into business for myself, it made sense to get into a franchise because of the network they have and the support you get from other franchisees,” said Smallstey. “You basically get a community and a team, while also being able to do your own thing. When you get into franchising, you get access to other franchisees that are on the same path as you. In contrast, when you start your own business, you’re in it alone without any community or support because they see you as the competition instead.”

Smallstey was particularly interested in TruBlue because of their emphasis on the senior community and services that allow them to age in place safely. After his father passed, Smallstey developed an even closer relationship with his grandfather. As his grandfather got older, he moved in with Smallstey and his family. However, the maintenance and difficulties involved with taking care of a senior were very hard for them, so they decided to put him in a senior living facility. Smallstey saw his grandfather change once he went into the facility, so opening a business that allows him to help families and seniors stay in their homes as long as possible is the best way to honor him. 

“I want to be known as the top aging-in-place home modification company in the area,” said Smallstey. “I also want to be the number-one home care manager under our subscription model, but most importantly be known in our community as a positive business. I see this as a mission-driven business, and I want to be able to go to sleep knowing I helped someone every day.”

study conducted by the University of Michigan Institute for Healthcare Policy and Innovation revealed that 88% of adults aged 50-80 highly value the ability to stay in their homes as long as possible. TruBlue assists seniors with handyman, home modifications and home maintenance, both inside and out, so they can stay in their homes longer. Services encompass a wide variety of home modifications for safety and convenience ranging from installing grab bars, ramps and new lighting to updating door handles and modifying bathtubs for easy access.

TruBlue's highly sought-after Home Ally VIP subscription service guarantees monthly visits from a handyman to handle home maintenance tasks such as filter replacement, hose line shutdowns and other to-do list items like storing patio furniture, changing batteries and lightbulbs, fixing holes in your drywall or repairing leaky faucets. TruBlue is dedicated to ensuring seniors avoid potentially dangerous maintenance tasks, like climbing ladders.

“Just like it’s important to maintain your car, it is equally as important to maintain your home, typically our client’s most valuable asset,” said Fitzgerald. “For busy adults and seniors, it can be hard to keep up with the demands of their homes. With on-demand handyman services and various customizable, subscription-based home maintenance services, clients can select a TruBlue service option that fits the specific needs of their home and family, so they can enjoy hassle-free living.”

With affordable startup costs between $65,000 and $91,000, TruBlue franchise owners can take advantage of the efficient operational model to offer their community three sought-after services: general handyman assistance, home assessment and maintenance, and senior modifications for aging in place. This versatility also makes TruBlue an attractive addition for entrepreneurs already involved in the home services industry.

“We are a high-margin, low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”

Now, as awareness around aging in place continues to increase, TruBlue intends to keep the momentum going as it makes major gains toward its goal of over 200 units by 2025. The brand was recently ranked on Entrepreneur's Fastest Growing Franchises list at No.127 and was also featured at No. 491 on the publication’s Franchise 500 ranking earlier this year.

“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of handyman and  home modification and maintenance services for busy adults and seniors.”

TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples, Florida, as well as Houston and DallasTexas, as key development markets.

To learn more about franchising with TruBlue, please visit

About TruBlue Total House Care:

TruBlue Total House Care® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruBlue Home Ally Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.