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TruBlue Total House Care, the Busy Adults and Senior-Focused Home Maintenance Franchise, Announces Latest Opening in Rockville, Maryland

As a franchise focusing not only on traditional handyman services, but also home maintenance and senior modification services both in and outside the home, TruBlue is making significant strides towards reaching its goal of 200 units by 2025.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 11:11AM 06/14/23

ROCKVILLE, MD – TruBlue Total House Care, the franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has announced the opening of a new location in Rockville, Maryland. With an understanding that aging in place starts in the home, TruBlue is emerging as a leader in the booming handyman and senior home modification services industries. 

“We are thrilled to bring TruBlue to Rockville as we continue to expand our footprint rapidly across the country,” said TruBlue President Sean Fitzgerald.As a country, we are experiencing a change in how and where people want to grow old. However, almost no one is offering home assessments, modifications and maintenance programs for seniors, despite the staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”

Karen Kiley, the franchise owner and local resident behind this upcoming TruBlue location in Rockville, Maryland, says she is equally excited about the opportunity. With over two decades of experience in facilities management for commercial and residential properties, Kiley aims to bring her expertise to her community, helping busy adults and seniors with home maintenance and modification needs. Since beginning her journey, Kiley has become a National Association of Home Builders Certified Aging in Place Specialist (CAPS), obtained an Age Safe America Senior Home Safety Specialist Certification, and acquired a Maryland Home Improvement Contractor's license.

“My mother decided to age in her home, and we had to make the necessary changes to ensure her house was safe,” said Kiley. “While doing that, I started thinking about all the people who do not have anyone to help them and decided I wanted to be that resource. I did a good deal of research and found TruBlue was the perfect franchise for me. We are able to offer assistance to all busy homeowners, while also supporting the individual needs of our older clients. Services for seniors are a growing market and it provides us with the opportunity to help them to age more safely in their homes. TruBlue is a company with a purpose and I am proud to be a part of it.”

A study conducted by the University of Michigan Institute for Healthcare Policy and Innovation revealed that 88% of adults aged 50-80 highly value the ability to stay in their homes as long as possible. TruBlue assists seniors with home modifications and maintenance, both inside and out, so they can stay in their homes longer. Services encompass a wide variety of home modifications for safety and convenience ranging from installing grab bars, ramps and new lighting to updating door handles and modifying bathtubs for easy access.

TruBlue's highly sought-after Home Ally VIP subscription service guarantees monthly visits from a handyman to handle home maintenance tasks such as filter replacement, hose line shutdowns and other to-do list items like storing patio furniture, changing batteries and lightbulbs, fixing holes in walls or repairing leaky faucets. TruBlue is dedicated to ensuring seniors avoid potentially dangerous maintenance tasks, like climbing ladders.

“Just like it’s important to maintain your car, it is equally as important to maintain your home, typically our customer’s most valuable asset,” said Fitzgerald. “For busy adults and seniors, it can be hard to keep up with the demands of their homes. With various customizable, subscription-based services, customers can select a TruBlue home maintenance service package that fits the specific needs of their home and family, so they can enjoy hassle-free living.”

With affordable startup costs between $65,000 and $91,000, TruBlue franchise owners can take advantage of the efficient operational model to offer their community three sought-after services: general handyman assistance, home assessment and maintenance, and senior modifications for aging in place. This versatility also makes TruBlue an attractive addition for entrepreneurs already involved in the home services industry.

“We are a high-margin, low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”

Now, as awareness around aging in place continues to increase, TruBlue intends to keep the momentum going as it makes major gains toward its goal of over 200 units by 2025. The brand was recently ranked on Entrepreneur's Fastest Growing Franchises list at No.127 and was also featured at No. 491 on the publication’s Franchise 500 ranking earlier this year.

“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home modification and maintenance services for busy adults and seniors.”

TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples, Florida, as well as Houston and DallasTexas, as key development markets.

To learn more about franchising with TruBlue, please visit

About TruBlue Total House Care:

TruBlue Total House Care® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruPro Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.