TruBlue Home Service Ally

ROCKVILLE, MD –&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-home-maintenance-franchise-announces-latest-opening-in-rockville-maryland-2722654" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has announced the opening of a new location in Rockville, Maryland. With an understanding that aging in place starts in the home, TruBlue is emerging as a leader in the booming handyman and senior home modification services industries.&nbsp;“We are thrilled to bring TruBlue to Rockville as we continue to expand our footprint rapidly across the country,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-home-maintenance-franchise-announces-latest-opening-in-rockville-maryland-2722654" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “As a country, we are experiencing a change in how and where people want to grow old. However, almost no one is offering home assessments, modifications and maintenance programs for seniors, despite the staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”<a href="https://www.linkedin.com/in/karenkiley?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-home-maintenance-franchise-announces-latest-opening-in-rockville-maryland-2722654" target="_blank" rel="nofollow">Karen Kiley</a>, the franchise owner and local resident behind this upcoming TruBlue location in Rockville, Maryland, says she is equally excited about the opportunity. With over two decades of experience in facilities management for commercial and residential properties, Kiley aims to bring her expertise to her community, helping busy adults and seniors with home maintenance and modification needs. Since beginning her journey, Kiley has become a&nbsp;National Association of Home Builders Certified Aging in Place Specialist (CAPS), obtained an Age Safe America Senior Home Safety Specialist Certification, and acquired a&nbsp;Maryland Home Improvement Contractor's license.“My mother decided to age in her home, and we had to make the necessary changes to ensure her house was safe,” said Kiley. “While doing that, I started thinking about all the people who do not have anyone to help them and decided I wanted to be that resource. I did a good deal of research and found TruBlue was the perfect franchise for me. We are able to offer assistance to all busy homeowners, while also supporting the individual needs of our older clients. Services for seniors are a growing market and it provides us with the opportunity to help them to age more safely in their homes. TruBlue is a company with a purpose and I am proud to be a part of it.”A study conducted by the University of Michigan Institute for Healthcare Policy and Innovation revealed that 88% of adults aged 50-80 highly value the ability to stay in their homes as long as possible. TruBlue assists seniors with home modifications and maintenance, both inside and out, so they can stay in their homes longer. Services encompass a wide variety of home modifications for safety and convenience ranging from installing grab bars, ramps and new lighting to updating door handles and modifying bathtubs for easy access.TruBlue's highly sought-after Home Ally VIP subscription service guarantees monthly visits from a handyman to handle home maintenance tasks such as filter replacement, hose line shutdowns and other to-do list items like storing patio furniture, changing batteries and lightbulbs, fixing holes in walls or repairing leaky faucets. TruBlue is dedicated to ensuring seniors avoid potentially dangerous maintenance tasks, like climbing ladders.“Just like it’s important to maintain your car, it is equally as important to maintain your home, typically our customer’s most valuable asset,” said Fitzgerald. “For busy adults and seniors, it can be hard to keep up with the demands of their homes. With various customizable, subscription-based services, customers can select a TruBlue home maintenance service package that fits the specific needs of their home and family, so they can enjoy hassle-free living.”With affordable startup costs between $65,000 and $91,000, TruBlue franchise owners can take advantage of the efficient operational model to offer their community three sought-after services: general handyman assistance, home assessment and maintenance, and senior modifications for aging in place. This versatility also makes TruBlue an attractive addition for entrepreneurs already involved in the home services industry.“We are a high-margin, low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”Now, as awareness around aging in place continues to increase, TruBlue intends to keep the momentum going as it makes major gains toward its goal of over 200 units by 2025. The brand was recently ranked on&nbsp;<a href="https://www.entrepreneur.com/franchises/directory/fastest-growing-ranking?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-home-maintenance-franchise-announces-latest-opening-in-rockville-maryland-2722654" target="_blank" rel="nofollow">Entrepreneur's Fastest Growing Franchises</a> list at No.127 and was also featured at No. 491 on the publication’s&nbsp;<a href="https://www.entrepreneur.com/franchise500?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-home-maintenance-franchise-announces-latest-opening-in-rockville-maryland-2722654" target="_blank" rel="nofollow">Franchise 500 ranking</a> earlier this year.“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home modification and maintenance services for busy adults and seniors.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240#stories">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.To learn more about franchising with TruBlue, please visit&nbsp;<a href="http://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=trublue-total-house-care-the-busy-adults-and-senior-focused-home-maintenance-franchise-announces-latest-opening-in-rockville-maryland-2722654" target="_blank" rel="nofollow">http://trubluefranchise.com/</a>About TruBlue Total House Care:TruBlue Total House Care® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruPro Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.

TruBlue Total House Care | Home Maintenance Franchise | 1851 Franchise

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 As a franchise focusing not only on traditional handyman services, but also home maintenance and senior modification services both in and outside the home, TruBlue is making significant strides towards reaching its goal of 200 units by 2025.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

TruBlue Total House Care, the Busy Adults and Senior-Focused Home Maintenance Franchise, Announces Latest Opening in Rockville, Maryland

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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TruBlue Total House Care, the Busy Adults and Senior-Focused Home Maintenance Franchise, Announces Latest Opening in Rockville, Maryland

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