TruBlue Home Service Ally

<a href="https://www.linkedin.com/in/wendy-linker-32b27637?utm_source=1851franchise.com&utm_medium=article&utm_campaign=turning-personal-passion-into-professional-pursuit-why-this-finance-executive-is-opening-a-trublue-franchise-in-monroe-north-carolina-2722795" target="_blank" rel="nofollow">Wendy Linker</a>, a new&nbsp;<a href="https://1851franchise.com/trubluehousecare">TruBlue Total House Care</a> franchisee in Monroe, North Carolina, comes from a diverse background in finance, including personal, church and construction finance. However, her path toward franchising was forged from personal circumstances and a desire to help those in need, especially senior adults like her parents.&nbsp;When Linker found herself struggling to find reliable and affordable help for her disabled father's household needs, she realized there had to be a better way. This personal experience, combined with her life-long passion for helping seniors and her dissatisfaction with her current career, led her to discover&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=turning-personal-passion-into-professional-pursuit-why-this-finance-executive-is-opening-a-trublue-franchise-in-monroe-north-carolina-2722795" target="_blank" rel="nofollow">TruBlue</a>. The franchise provided a solution to the challenges her parents faced in maintaining their home, and it also offered an opportunity for Linker to make a difference in the lives of other busy adults and seniors needing support. Now, she is doing just that with her new TruBlue franchise, set to open in the summer of 2023.PROFILE QUESTIONS1851 Franchise: Frame your personal story for us.&nbsp;What did you do before franchising, and how did you decide franchising made sense for you?Linker:&nbsp;My background is in finance, personal finance, church finance and construction finance. Although I had a long history in finance, what ended up leading me to TruBlue was my experience with my dad. My passion has always been helping senior adults, and my parents are in that age group. My dad is disabled, and he is in need of a lot of help on the weekends. Our time is limited. We have small children, and both my husband and I work full-time. It is always a lot of work to come in and help him, and hiring someone else was very expensive. My parents just needed a pressure wash on the house, and the cost was astronomical. That got me thinking that there has to be a better way. So I started doing some research. That is when I found TruBlue.&nbsp;1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Linker: My husband and I always wanted to own our own business. I didn’t know how franchising really worked. But when I reached out to TruBlue, I was blown away by how helpful they were throughout the whole process. They latched on and have been true partners with us the whole way. They help you embrace a dream. It's not just about money.&nbsp;1851:&nbsp;What made you pick this brand? What excites you most about this company?Linker:&nbsp;I knew TruBlue was the answer we were looking for. It could help my parents and others like them solve the problems that they were facing at their home, whether it was minor tasks or maintenance around the house. I knew the TruBlue franchise would be a great way to help others.&nbsp;1851:&nbsp;What do you hope to achieve with your business? What are your plans for growth?&nbsp;Linker: My biggest mission is to reach people like my parents, people in our church groups, people in the local community — anyone who is in the same boat as us. The people who just need a helping hand. There is a lot of unmet need. Once your eyes are open to that need, it feels like it is everywhere. Everybody is affected by aging parents at some point. The question is: How are you going to handle it when it comes to your door? That is where my heart is — hoping we can be a help to people in the community that want to age in place.&nbsp;1851:&nbsp;What is the one thing about your story you want us to know?Linker: When I was in middle and high school, I volunteered at a senior-assisted living center and interviewed all of the residents there to learn their life stories. Those memories are some of my most treasured. I fell in love with helping seniors. You learn so much from people in that age group. I find a lot of energy and joy from being around seniors.&nbsp;1851:&nbsp;What advice do you have for other people thinking about becoming a franchise owner?Linker: My main advice is to always trust your gut.&nbsp;About TruBlue Total House Care:TruBlue Total House Care® provides a helping hand around the home — inside and out. TruBlue’s services include handyman services, to-do list chores, maintenance, yard work, emergency repairs, seasonal work and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing trustworthy home maintenance services. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.

Turning Personal Passion into Professional Pursuit: Why This Finance Executive Is Opening a TruBlue Franchise in Monroe, North Carolina

1851 Franchise

From finance to franchising, local resident Wendy Linker has found her new calling in TruBlue, using her business to support seniors and fulfill a community need for comprehensive handyman and home maintenance services.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Turning Personal Passion into Professional Pursuit: Why This Finance Executive Is Opening a TruBlue Franchise in Monroe, North Carolina

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