TruBlue Home Service Ally

After going from serving in the Air Force to working at FedEx for 25 years,&nbsp;<a href="https://www.linkedin.com/in/brian-winton-3648441a2?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-a-trublue-franchise-brian-winton-creating-a-legacy-and-supporting-the-community-in-chattanooga-tennessee-2722455" target="_blank" rel="nofollow">Brian Winton</a> was ready to slow down and do something different. As someone who had loved remodeling and helping friends and family with their small home projects, Winton had always thought about entering the home service industry. With his wife Diana's encouragement, he decided to seriously consider pursuing his passion for remodeling by investing in a business of his own. When he discovered&nbsp;<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-a-trublue-franchise-brian-winton-creating-a-legacy-and-supporting-the-community-in-chattanooga-tennessee-2722455" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 80-plus unit handyman and home maintenance franchise focused on helping busy adults and seniors, it checked all the boxes."I was tired of working full-time," Winton said. “But I didn’t want to start a business from scratch — if you do that, 9 times out of 10 you are going to fail. So, I started looking at franchises.”&nbsp;Around the same time, Winton was introduced to&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">TruBlue</a> after his elderly mother fell and broke her hip. “I was researching ways to help get her house prepared for her to come home,” he said. “That is how I found TruBlue. It was really a one-stop-shop for everything my mother needed. I thought that was a great idea for a business.”Additionally, Winton says he was attracted to the TruBlue franchise because of the extensive support it offers its franchisees. "TruBlue helps you with all aspects of the business, marketing, legal, etc. They have vendors set up for you if you want to use them. They can make your life a lot easier," he explained. “The other handyman franchises we looked at just didn’t seem to have that level of support. They wanted you to run your business for them, not for yourself.”&nbsp;Since starting his TruBlue franchise in 2018, Winton has found success in the southern market by building a strong reputation and focusing on word-of-mouth referrals. "Down here they don’t just pick up the phone and call,” he said. “They want to call a friend or somebody for a recommendation. So we are building that reputation out there. We stay busy.”Winton’s TruBlue franchise primarily focuses on remodels, with an emphasis on helping clients plan for accessibility in the future. He's also proud of his five-year plan and is on track to meet his goals. "I am the type of person who builds slowly and builds it right. I am trying to build a clientele that is going to be here for years to come," he said.&nbsp;Winton’s long-term goal is to create a strong foundation for his business that can be handed down to his children. “Two of my daughters actually work for me and run our maid side of the business," he said. "I love getting to work with my family on a day-to-day basis. I get to see them growing in the business and learning, and we can put that effort into something together."Above all, Winton loves the flexibility that comes with owning a TruBlue franchise, as well as the opportunity to help people in his community. "Seeing how appreciative they are when we get a job done is what I enjoy the most,” he said. “The strong relationships we form with clients, who often treat our team like family, makes the work even more rewarding.”“Brian’s franchise in Chattanooga highlights how the right franchise opportunity, matched with the right franchisee, can not only lead to financial success but also bring personal fulfillment,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-i-bought-a-trublue-franchise-brian-winton-creating-a-legacy-and-supporting-the-community-in-chattanooga-tennessee-2722455" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “We are thrilled to have him as part of the TruBlue family and we are looking for similarly qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home modification and maintenance services for busy adults and seniors.”The brand has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-targets-houston-for-franchise-growth-2720239#stories">Houston</a> and&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-dallas-for-expansion-2720240#stories">Dallas</a>,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets, but trustworthy, reliable, insured and bonded handymen are needed across the country, so all are welcome to connect.For more information on franchising with TruBlue, visit:&nbsp;<a href="https://1851franchise.com/trubluehousecare/info">https://1851franchise.com/trubluehousecare/info</a>

Why I Bought A TruBlue Franchise: Brian Winton Creating a Legacy and Supporting the Community in Chattanooga, Tennessee

1851 Franchise

As a franchise focusing not only traditional handyman services, but also home maintenance and senior modification services both in and outside the home, TruBlue offers entrepreneurs like Winton a scalable opportunity to capitalize on the in-demand senior industry while also building a business he can share and pass on to his children.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Tech Industry Veteran Turns to TruBlue Home Service Ally to Build a Legacy with Purpose in The Woodlands, Texas

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Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

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Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

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Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

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On a&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">recent episode of the “Pursuit of Profit” podcast</a>,&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a> unpacked why aging in place has quickly become one of the most urgent—and underserved — needs in America. Older adults overwhelmingly want to remain in their homes, but the typical home environment often isn’t maintained or designed to support safe independence.Fitzgerald shared how his leadership path through major franchise brands—and his personal experience losing his mother and later his father-in-law after a catastrophic fall—deepened his commitment to&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> mission. He positioned TruBlue as far more than a handyman concept, explaining that the brand’s niche is helping older adults stay safer at home through a three-step approach:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-home-service-ally-offers-free-home-assessments-for-fall-prevention-month-2727190">home safety assessments</a>,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-the-no-hassle-way-into-the-senior-industry-2729582">senior modifications</a>, and&nbsp;<a href="https://www.youtube.com/watch?v=ciA12NuaFVg">ongoing maintenance</a> that reduces risk over time.“I believe that most of the falls that seniors experience are due to the home environment not being well-maintained or they’re trying to maintain it,” Fitzgerald said.Throughout the episode, Fitzgerald emphasized that TruBlue wins trust by acting like a long-term partner rather than a one-off service provider — especially for the homeowners 50 and older who make up a majority of customers. The brand’s “Home Service Ally” identity reflects that relationship-first positioning, where small jobs create the credibility to earn larger projects and lifelong customer value.&nbsp;“There’s no job too small,” Fitzgerald said, noting that once a homeowner trusts TruBlue, repeat business follows—and so do referrals from families, neighbors, and even senior care organizations and medical networks seeking reliable in-home support.Watch the full episode&nbsp;<a href="https://www.youtube.com/watch?v=4bbU1xPK_gI">here</a>.&nbsp;For more information visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

Fitzgerald explains how TruBlue’s assessments, modifications and ongoing maintenance model helps older adults stay safer at home—while creating recurring, trust-driven demand for franchise owners.

TruBlue’s Sean Fitzgerald on Aging in Place, Fall Prevention and Building a “Home Service Ally”

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<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Why I Bought A TruBlue Franchise: Brian Winton Creating a Legacy and Supporting the Community in Chattanooga, Tennessee

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