TruBlue Home Service Ally

In the evolving landscapes of senior services and home services, the strategic addition of&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-comfort-keepers-franchisees-are-adding-trublue-to-their-portfolios-2726406" target="_blank" rel="nofollow">TruBlue Home Service Ally</a> franchises is becoming a game changer for existing senior service franchisees. TruBlue’s unique model, focusing on home maintenance and senior safety modifications, complements the personal care services offered by brands like&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-comfort-keepers-franchise-costs-fees-profit-and-data-2724676">Comfort Keepers</a>, for example, creating a comprehensive solution for aging adults. That is why the two brands announced&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-announces-strategic-partnership-with-comfort-keepers-to-help-seniors-age-in-place-safely-2719713">a strategic alliance</a> in 2022, with TruBlue becoming a Comfort Keepers preferred partner. Today, this synergy not only enhances service delivery, but also expands market opportunities for franchisees.“TruBlue was really created to complement the senior services industry,” said TruBlue President&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-comfort-keepers-franchisees-are-adding-trublue-to-their-portfolios-2726406" target="_blank" rel="nofollow">Sean Fitzgerald</a>. “The main challenge seniors have with aging in place is maintaining the home environment. So by being able to provide those home assessments and modification solutions, it ensures senior service operators, whether they are in-home health, medical care, transportation or anything else, can add another value to their business.”<h2>A One-Stop Shop for Seniors</h2><a href="https://www.linkedin.com/in/vince-maffeo-4950103?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-comfort-keepers-franchisees-are-adding-trublue-to-their-portfolios-2726406" target="_blank" rel="nofollow">Vince Maffeo</a>, a seasoned Comfort Keepers franchisee, exemplifies this strategic shift. With a decade and a half of experience and 10 Comfort Keepers locations under his belt, Maffeo has witnessed firsthand the growing demand for integrated care and home services. The recent alliance between TruBlue and Comfort Keepers spurred him to open a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue franchise</a> in Modesto, transforming his operation into a one-stop shop for seniors.“The more I learned about what TruBlue did, the more I realized I wanted to become a franchisee myself,” Maffeo said. “I recognized the value of the Comfort Keepers part of the business in keeping clients safe in their homes, and then adding on that TruBlue part — making it a safe environment for clients and caregivers, so they didn’t have to worry. The idea is that once we handle the Comfort Keepers side, we can do an in-home assessment and simultaneously send that lead to the TruBlue side for a safety assessment.”After six months, Maffeo purchased two additional TruBlue territories to better service his Comfort Keepers portfolio.&nbsp; "The experience has been positive and we have received great responses from our referral sources, such as skilled nursing facilities, hospitals and assisted living facilities that refer clients to us,” said Maffeo. “They see the benefit in discharging patients to a safe environment that includes both a caregiver and home safety measures. Essentially, owning a TruBlue franchise has allowed me to create greater value for my Comfort Keepers franchise because referral sources know we are a one-stop-shop for patients.”<h2>Enhancing Services with Synergy</h2>In San Diego,&nbsp;<a href="https://www.linkedin.com/in/rob-harvey-iii?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-comfort-keepers-franchisees-are-adding-trublue-to-their-portfolios-2726406" target="_blank" rel="nofollow">Rob</a> and&nbsp;<a href="https://www.linkedin.com/in/sheri-harvey-05a0947/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-comfort-keepers-franchisees-are-adding-trublue-to-their-portfolios-2726406" target="_blank" rel="nofollow">Sheri Harvey</a> have similarly expanded their service portfolio by integrating TruBlue’s offerings with their nine Comfort Keepers locations. This decision came from a heartfelt experience of helping a senior client independently access her garden via a ramp they built — long before they were even aware of TruBlue’s similar service model.&nbsp;“When we discovered TruBlue, it reminded us of this story and we knew it would be our calling,” Sheri said. “With Comfort Keepers, safety has always been our biggest hurdle and our biggest accomplishment. Workers comp was one of the hardest things to overcome and keeping caregivers safe has always been at the front of our minds. When the TruBlue opportunity came to light, we realized we could include safety into everything we were doing, but at a much deeper level. We could actually make the repairs, handling it for our patients more rapidly. We recognized the need.”Now, since starting with TruBlue earlier this year, the duo are eager to expand further across the San Diego area.&nbsp; “We’re able to better serve our existing clients as our teams integrate,” Rob said. “We've also been able to bring our expertise over to TruBlue and they have been very welcoming and collaborative. This partnership really just makes sense.”&nbsp;<h2>Building on Existing Foundations</h2>For&nbsp;<a href="https://www.linkedin.com/in/jennifer-johander-bauernfeind-3042586?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-comfort-keepers-franchisees-are-adding-trublue-to-their-portfolios-2726406" target="_blank" rel="nofollow">Jennifer</a> and Tim Bauernfiends, the decision to add a TruBlue franchise to their portfolio was driven by a blend of professional insight and personal initiative. As existing Comfort Keepers franchisees in Minnesota, they recognized the natural overlap between the services needed by their clients and the solutions offered by TruBlue, particularly in making homes safer for seniors."I’ve been a Comfort Keepers franchisee for seven years and own four locations, but I am continuously seeking ways to enhance our service offerings for our clients, whether in safety and security, tech products, etc.,” Jennifer said. “The aging demographics are shifting dramatically, and it was clear that the needs of seniors in terms of products and services were changing too. After hearing about TruBlue from a fellow Comfort Keepers franchisee, it seemed like the perfect blend of our skills.”Since starting their TruBlue business in 2023, the Bauerfeinds have been able to successfully build upon their existing foundation of clients."Our Comfort Keepers care coordinators and nurses, when visiting homes, often identify obstacles that prevent seniors from aging in place — like a difficult-to-navigate shower, missing grab bars or the absence of handrails at exits,” Jennifer said. “These issues are then referred to TruBlue, and we present practical and affordable solutions to the client and their family. There’s great synergy between the two services, and we’re finding more ways to integrate as we grow."<h2>Strategic Growth and Future Plans</h2>Overall, for franchisees like Maffeo, the Harveys and the Bauernfiends, the TruBlue model offers scalability in a market where the demand for comprehensive senior services is rapidly increasing. With low start-up costs, a model that doesn’t require medical accreditation or training and recurring revenue streams, the TruBlue concept is proving to be an opportunity too valuable to pass up for home service operators and senior care providers.&nbsp;“Our target audiences and referral sources remain consistent, including doctors, discharge nurses and hospitals,” Fitzgerald said. “Our operations are compatible with other senior care operators, whether they are in-home health, medical care, transportation or anything else, allowing us to integrate seamlessly with existing health care teams. This synergy enables us to leverage their sales and marketing efforts, making the addition of TruBlue to their services a natural fit. We anticipate this trend will continue, especially as the industry shifts towards more aging-in-place support into 2024 and beyond.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples in Florida as well as Dallas and Austin in Texas as key development markets.For more information on TruBlue franchise opportunities, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

Comfort Keepers Franchisees Expand with TruBlue: Enhancing Senior Care Services

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As TruBlue and Comfort Keepers continue to forge partnerships and expand their franchise networks, they not only enhance the quality of life for seniors but also create robust business opportunities for entrepreneurs in the senior service industry.

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why These Comfort Keepers Franchisees Are Adding TruBlue to Their Portfolios

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For new&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> owners, the journey starts with a strong foundation of training and support. Before the first job is booked,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> onboarding process ensures franchisees feel confident and equipped to launch.<h2>Signing, Training and Launching</h2>For&nbsp;<a href="https://www.linkedin.com/in/michael-smith-50780b364">Michael Smith</a> and&nbsp;<a href="https://www.linkedin.com/in/jodi-phillips-298502107">Jodi Phillips</a>, owners of&nbsp;<a href="https://www.trublueally.com/culpeper">TruBlue of Culpeper</a> in Virginia, that process began as soon as they signed their franchise agreement.“We spent a week in the in-person training session and that was very informative and helpful,” Jodi said. “There were also multiple calls twice a week, and we felt it was very important to go through those things independently. We both got different things from each section. There was a lot of coaching and support to get things set up.”With her background as a licensed physical therapist assistant, Jodi was looking for a concept that aligned with her experience. “The addition of the senior and aging in place services really sealed the deal for us,” she said. “It seemed like an obvious choice.”For Michael, who spent years in federal investigation work and grew up around construction, the decision was about combining skill and purpose.“The aging population is going to be huge and there isn’t much out there helping,” he said. “We like to help people on a personal level, and TruBlue gives us a way to do that.”The pair purchased their franchise in May, completed training and onboarding in June, and officially launched operations in July. “We had our soft launch in June, reaching out to friends, family and neighbors,” Michael said. “That gave us time to test everything before our official opening.”They funded their business through a 401(k) rollover (ROBS), a common financing path for new TruBlue owners. “It was the right move for us,” Michael said. “We’ve far exceeded expectations in our first four months.”<h2>Building Your First Team and Client Base</h2>Once open, the first 90 days are all about momentum, building the right crew, booking early jobs, and becoming a known presence in the community.For&nbsp;<a href="https://1851franchise.com/trublue-denver-west-bottoms-family-2729944">Miles and Cassondra Bottoms</a>, who own&nbsp;<a href="https://www.trublueally.com/denver-west/About-Us">TruBlue of Denver West</a> in Colorado, the early months were a whirlwind.“It’s a lot of hours, around 60 a week,” Cassondra said. “We’re getting used to our processes, drinking from the fire hose. But we’ve been very conscious about doing things the right way.”The Bottoms quickly learned that hiring strategically would be key to growth. “We’ve already hired an assistant,” Cassondra said. “Some people don’t think it’s a value they can afford, but we realized we couldn’t afford&nbsp;not to have someone helping us. It freed us to go out and sell more business.”Miles agrees that building a reliable team is step one. “There’s a big misconception that you open the business and are immediately out there running,” he said. “Initially, it’s all about getting a team you can sell, one you’re confident can deliver what you promise. Once you dial that in, everything else follows.”Their daily routine became a balance of scheduling, quoting, job management and relationship-building. “You have to know what a successful day looks like,” Miles said. “Otherwise you’ll just bury yourself. It’s about prioritizing and adjusting.”<h2>Community Engagement and Local Marketing</h2>As operations stabilize, TruBlue owners begin shifting focus toward relationship-driven marketing, the backbone of long-term success.Cassondra and Miles discovered that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business-2730484">local engagement</a> pays off quickly. “We’ve been really intentional about being part of the community,” Cassondra said. “Whether it’s going to a gala, sponsoring a silent auction or joining the Chamber of Commerce, we’ve made those connections a weekly priority. The payoff is real. We’re already seeing organic leads come in.”By taking estimating off her plate and focusing on relationship-building, Cassondra found they could grow more efficiently. “We want to be a vendor of choice,” she said. “If we can work with the VPs of operations in our community, we know that will lead to recurring business.”For Michael and Jodi,&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-and-lifewise-partner-to-deliver-safer-healthier-homes-for-seniors-2730494">TruBlue’s national marketing systems and partnerships</a> provided a strong boost early on.“The franchise path really allowed us to jump three years ahead in business planning,” Michael said. “TruBlue already has national partnerships, the marketing is already there, we don’t have to worry about anything. We just plug and play into our personal vision.”<h2>Scaling, Streamlining and Looking Ahead</h2>By the end of year one, most TruBlue franchisees are focused on growth, adding subscriptions, expanding their team and planning for future territories.“Our goals are adjusting on a day-by-day basis,” Jodi said. “We currently have one territory, but we’re already thinking about expanding into multiple territories — even exploring other brands.”For the Bottoms, culture has been central to scaling. “We have a motto of hiring slow but firing fast,” Cassondra said. “We have Monday morning meetings every week so the guys feel part of the team. Everyone has something that matters to them, and we’re learning what motivates them.”And while every new business comes with challenges, both franchisee teams agree that&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-helps-franchisees-create-lasting-businesses-2728925">TruBlue’s network of support</a> has made the first year smoother.“When we have questions or concerns, we have someone we can reach out to anytime,” Cassondra said. “The biggest help has been talking to other franchise owners. Everyone shares advice, it’s like having a community behind you.”Michael echoes that sentiment. “It’s definitely lived up to our expectations,” he said. “The model works, and we’ve been able to exceed goals faster than we imagined. The support and structure make a huge difference.”<h2>A Year of Hard Work, Growth and Purpose</h2>The first year of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-a-unique-and-profitable-opportunity-for-entrepreneurs-2728388">owning a TruBlue franchise</a> is packed with learning, growth and connection. Between training, hiring, community building and delivering meaningful services to seniors and families, new franchisees quickly see how the business can align with their personal and professional goals.It’s a year that requires drive, but one that rewards every ounce of effort with progress and purpose.“It’s amazing to set your own standards,” Michael said. “It’s our product at the end of the day. All of our work goes toward it, and I don’t think I’ll ever go back.”For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">https://1851franchise.com/trubluehomeserviceally/info</a>.

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For decades,&nbsp;<a href="https://www.linkedin.com/in/john-dawes-09067411/">John Dawes</a> has successfully built businesses from the ground up. Most recently, it was his work in bathroom safety remodeling that shifted his perspective. While helping seniors modify their homes for safety, Dawes saw firsthand the immense relief and joy his work brought to families.Now, at 60 years old, Dawes isn't looking to retire, he is looking to continue making a difference. Determined to spend the next decade doing meaningful work, Dawes has launched&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> in Sioux Falls. By pivoting to franchising, he is skipping the "start-up" headaches he faced in previous ventures to focus entirely on what drives him: providing peace of mind to the Sioux Falls community and helping neighbors stay safe and comfortable in their homes.1851 Franchise sat down with Dawes to discuss the launch of his new business. Here’s what he had to say:1851 Franchise: Frame your personal story for us. What do you want us to know?John Dawes: I've been in sales and management for most of my career. I bounced around from the auto industry to the mortgage industry, then onto the advertising agency world. I owned a mortgage company for many years here in Sioux Falls. Then I became their national sales trainer and their sales manager for 34 locations. I also owned an auto dealership leads and credit repair company called The Right Track Solution for five years.For the last year and a half, I headed up a national bathroom remodeling company. About 75% of my business was working with seniors, and I really enjoyed seeing firsthand how we impacted our customers and the new peace of mind our services provided for them. This really motivated me to open a business centered around seniors. I still have 10 to 15 years left to work, so I thought, “Why not open a senior service-centered business?”1851: What did you do before franchising, and how did you decide franchising made sense for you?Dawes: My first two businesses that I owned, there was not really a model to go by. So, you pretty much had to do everything from figuring out your CRM and your marketing approaches. I did not want to go down that road again because it takes a lot of work and a lot of time. What really attracted me to franchising is that they've already got everything completed for you. It’s like a turnkey business. You go in, follow the instructions and here you go.1851: What was your perception of franchising prior to becoming a franchisee, and what do you want people to know about franchising now that you are in it?Dawes: I have a lot of friends that own franchises in different industries, so a lot of my perception of franchising comes from their experiences. Some of them were given a ton of freedom and leeway, others not at all. I thought initially that the franchisor would give me everything, but it turned out that they did give me some decision-making power, and I really appreciate that.1851: What made you pick this brand? What excites you most about this company?Dawes: When I found&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a> it was just a perfect match. I've always had a heart for helping people, especially seniors. With what they get for compensation and then the amount of things that they give you and the amount of support they give you, there really aren’t any franchises out there like them. They go above and beyond what many other companies do.1851: What do you hope to achieve with your business? What are your plans for growth?Dawes: I grew up in North Dakota in Grand Forks, so there might be possibilities of expanding to my home areas. I would definitely like to expand further south, maybe to Sioux City. There aren’t too many TruBlue territories in this area, so there is plenty of opportunity to expand.1851: Is there anything else about your story you want us to know?Dawes: I've always had just a passion for helping people and treating them how they should be treated. With my sales background I always aimed to not put a ton of pressure on customers to purchase or not purchase.Also, I've played racquetball for probably 40 years, 50 years, and I’m a new grandparent! I have one grandchild right now, with 2 more on the way. A lot of my time is spent with my family these days.1851: What advice do you have for other people thinking about becoming franchise owners?Dawes: I would definitely say that if you've got the inkling that franchise ownership is something you want to do, then you should do it. The nice thing about franchising is that there's always going to be help and support at the ready for you. If you have the drive to succeed, you will succeed.About TruBlue Home Service Ally:TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.

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