TruBlue Home Service Ally

For more than a decade,&nbsp;<a href="https://www.trubluefranchise.com/blog/2020/03/11/tim-and-kay-diemont-earn-trublue-total-house-cares-franchisee-of-the-year-award?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985" target="_blank" rel="nofollow">Kay</a> and&nbsp;<a href="https://www.linkedin.com/in/tim-diemont-7296b67?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985" target="_blank" rel="nofollow">Tim Diemont</a> have been the backbone of&nbsp;<a href="https://www.trublueally.com/yorktown?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985" target="_blank" rel="nofollow">TruBlue in Yorktown, Virginia</a>. As one of the first franchisees to join the brand, their journey with&nbsp;<a href="https://www.trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985" target="_blank" rel="nofollow">TruBlue</a>, the franchise that provides senior modifications, home maintenance and handyman services, has been nothing short of remarkable. Their story is a testament to the enduring benefits and deep satisfaction that come with being part of the&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">TruBlue</a> family.<h2>A Perfect Partnership</h2>Before entering the world of franchising, Kay worked as an administrative assistant for the mayor of a nearby city and later for an architectural firm, where she dedicated 20 years. Her husband Tim, after spending four years in the Air Force, accumulated over 25 years of experience in the retail industry as a regional director. When Tim’s company asked him to relocate across the country, he realized it was a sign that it was time to seek a new opportunity.But Tim says they weren’t looking for just any opportunity — they wanted something that would be fulfilling and particularly wanted to&nbsp;<a href="https://1851franchise.com/trubluehousecare/how-to-capitalize-on-the-booming-senior-industry-outside-of-in-home-care-2719091#featured">serve seniors</a> and the veteran community. “That is what we were looking for when we found TruBlue,” he said. “We were actually looking at another brand, Home Helpers, which was part of their franchise group at the time, but that was more of a senior care concept. When I talked to the team, they mentioned that they were just starting up this new franchise called TruBlue. They ran through the concept, and the more we heard about it, the more we loved it.”Since opening TruBlue of Yorktown in March of 2013, the Diemonts have&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-these-longstanding-trublue-total-house-care-franchisees-continue-to-grow-with-the-brand-10-years-later-2719403#stories">grown the business</a> by about 25% each year. Today, in addition to working with residents and property owners, the Diemonts also work with military housing departments, senior apartment complexes and apartment buildings. They currently have about 20 employees and serve Yorktown, Poquoson, Newport News and properties on the Peninsula.Tim, with his hands-on expertise, and Kay, with her office management prowess, say they have found an ideal balance that has allowed them to thrive as a husband-and-wife team.&nbsp;“Working together has been terrific,” said Tim. “We’ve been able to utilize our strengths effectively. I focus on the hands-on tasks, while Kay excels in managing the office. This division of labor has been crucial to our success.”Kay, having grown up in the area, also knew the importance of building a strong local reputation. “One of our main goals was to develop a really good reputation,” she said. “We knew a lot of people, and the most important thing was to deliver more than expected. Our first customer is still with us, which is a great feeling.”<h2>A Day in the Life</h2>After 11 years, Tim and Kay’s typical day now involves more managerial duties than hands-on work, thanks in large part to TruBlue’s simplified business model. While most senior care concepts require medical accreditation or training, for example, TruBlue is completely non-medical, saving the franchise owner money, time and energy.&nbsp;“Our day-to-day is very good,” said Kay. “We can set our own schedule. We have a team that manages and does everything for us. After 11 years, it’s really just managing staff and doing quality control. We can take loads of vacations. It’s been a perfect fit for us.”The Diemonts highlight several key benefits of being TruBlue franchisees. “The primary benefit is the freedom to be your own boss and feeling good about yourself,” said Kay. “You have employees who are working, you’re giving them a way to make a living and they help your customers — and you get to reap the benefits. Having that nationally backed franchise gives you more of a trust factor, especially for seniors.”“It’s also a great feeling to have that safety net and support from TruBlue to ensure that we do everything correctly,” Tim added. “You have a much better chance of being successful with their support behind you.”The TruBlue franchise provides entrepreneurs like the Diemonts with a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/5-reasons-to-invest-in-a-trublue-franchise-in-2024-2725668">scalable and cost-effective business model</a>. Key advantages include a subscription-based revenue model, innovative marketing incentives like the Pioneer’s Program and substantial support from TruBlue’s corporate team. This strategic positioning makes TruBlue a compelling investment opportunity for those looking to make a positive impact in their communities.<h2>Growing with TruBlue</h2>As one of TruBlue’s earlier franchisees, the Diemonts say they have enjoyed&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/how-trublue-plans-to-expand-home-care-services-across-the-country-2726588#featured">watching TruBlue grow</a> from a fledgling franchise to a robust network. “It’s been great to watch this franchise expand,” Tim said. “We started with three people in the room, and now our annual meetings are filled with a diverse group of successful franchisees.”Looking ahead, the Diemonts are excited about the future. The couple recently&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-franchise-celebrates-earliest-franchisee-on-renewing-franchise-agreement-after-10-years-2721562">renewed their franchise agreement</a> for another 10 years — the first renewal in the brand’s history. “We are very happy to sign on for another 10 years,” Kay said. “We jumped in for more.”But Kay and Tim’s success story isn’t just about financial gain. “It’s not just about money,” Kay said. “The goal was to make a successful business and be proud of it. I’m so proud of Tim and our TruBlue, our clients and our staff. We’ve built a nice business here.”As they continue to grow with TruBlue, the Diemonts remain committed to their community and their business. “Overall, everything we dreamed about running our own business has come true,” said Tim. “In 10 more years, I’ll be 79 years old, so maybe I’ll want to settle down at that point. But for right now, this is a great way of life.”TruBlue is actively seeking new franchise owners in markets across the country and has identified Orlando, Miami, Jacksonville and Naples in Florida as well as Dallas and Austin in Texas as key development markets.For more information, visit:&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally">https://1851franchise.com/trubluehomeserviceally</a>.

Successful TruBlue Franchisees Share Their Growth Journey | TruBlue Franchise Opportunity

1851 Franchise

Tim and Kay Diemont, two of TruBlue’s earliest franchise owners, show no signs of slowing down with their senior modifications, home maintenance and handyman services business. 

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why These Tenured Franchisees Continue To Grow With TruBlue

why-these-tenured-franchisees-continue-to-grow-with-trublue

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Step-by-Step: What the First Year of Owning a TruBlue Home Service Ally Looks Like

TruBlue & Lifewise Partner To Create Safer Homes for Seniors

Sioux Falls Business Owner and Sales Veteran To ‘Finish Strong’ With TruBlue Home Service Ally Franchise

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

1851 Franchisee Spotlight graphic with photo of Robert Campbell, TruBlue Home Service Ally

Why This Philanthropist and Pastor Is Starting a TruBlue Franchise in Wilmington, North Carolina

pastor-veteran-robert-campbell-trublue-wilmington-nc

image of thatcher thornburg franchisee owner of trublue home service ally Santa Clarita California

Hollywood Roots, Home Safety Focus: How TruBlue’s Aging-in-Place Model Draws Purpose-Driven Owners

streaming-technology-veteran-launches-trublue-california

image of Blake Ostling 1851 franchise franchisee feature for trublue home service ally East Lansing

Seasoned Entrepreneur Launches TruBlue Home Service Ally Franchise in East Lansing

trublue-home-service-ally-franchise-blake-ostling-east-lansing

1851 Franchisee Spotlight graphic with photo of Juan Dominguez and TruBlue Home Service Ally

Former Finance Professional Brings TruBlue Home Service Ally Franchise to Nassau, New York, To Support Local Seniors

juan-dominguez-trublue-nassau-handyman-services

<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a>, the national franchise dedicated to helping busy adults and seniors age in place safely and comfortably, closed out 2025 as the strongest year in the brand’s history. Fueled by record franchise development, rising systemwide revenue, and increasing demand for aging-in-place solutions, the brand enters 2026 positioned for even greater expansion.“We had by far our best year ever,” said&nbsp;<a href="https://www.linkedin.com/in/seancfitzgerald">Sean Fitzgerald</a>, president of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue</a>. “We’ve seen tremendous growth in not only new franchise owners, but also in growth and revenue systemwide. We more than doubled our new franchise agreements signed in 2025, and we’ve seen over a 25% increase in systemwide revenue.”According to Fitzgerald, the momentum goes beyond the numbers. TruBlue is attracting a new caliber of franchise owners — professionals with strong leadership, sales and marketing backgrounds who recognize the long-term opportunity in the aging-in-place sector.“Overall growth is really overshadowing any other big developments,” Fitzgerald said. “A lot of new professionals are joining TruBlue with really impressive backgrounds. The level of business acumen of our new owners coming into the system has been very impressive.”As TruBlue’s footprint expands nationwide, the brand is unlocking new opportunities to serve seniors and their families through broader partnerships and programs aimed at supporting safe, independent living.“Because we’ve grown so rapidly and we have much more coverage than we did even a year ago, we’re beginning to develop more strategic partners and programs,” Fitzgerald said. “There’s nothing new about aging in place, but the demand for our services is becoming more and more pronounced.”That demand, Fitzgerald explained, is being driven by a critical gap in the marketplace, one TruBlue is uniquely positioned to fill.“There are not a lot of options for people who need simple and minor senior modifications like grab bars or handheld showers,” he said. “Durable medical equipment companies focus on large installations and don’t want to mess with small projects. Seniors are left struggling to find trustworthy people for these services, and that’s our sweet spot.”As insurance and subsidy models evolve, more age-driven services are becoming eligible for coverage, further accelerating demand.“Historically, health insurance only covered services prescribed by a doctor,” Fitzgerald said. “Now, more services are age-driven instead of need-driven, which is fueling demand. Our opportunities are going to increase because we’re happy to do these minor senior modifications. Our business model is to build long-term customer relationships and not just a transactional business.”Looking ahead, TruBlue’s leadership team sees its expanding coverage as the final piece needed to unlock even more national partnerships.“The only thing holding us back from developing more national partnerships in the past was coverage,” Fitzgerald said. “The demand is there, we just need good operators in more markets. It’s almost an ‘I told you so’ moment. The senior aging-in-place wave is here. It’s no longer coming — it’s evident, and it’s fueling our growth.”As TruBlue prepares for 2026, the brand continues to seek franchise partners who are natural community builders and storytellers.“We’re really looking for people with a sales and marketing mindset,” Fitzgerald said. “Our owners are creating awareness, connecting to the community and becoming the local authority on aging in place. We’re looking for people who can build teams, network and tell the story of why our services matter.”With record-setting growth behind it and powerful demographic trends ahead, TruBlue enters the new year confident in its position at the forefront of the aging-in-place movement.“Our owners have been doing a great job connecting with their communities,” Fitzgerald said. “This trend is only going to continue, and we are well-positioned for it.”To learn more about franchise opportunities with TruBlue Home Service Ally, visit: <a href="https://1851franchise.com/trubluehousecare/info">&nbsp;https://1851franchise.com/trubluehousecare/info</a>.

The home maintenance, repair, and senior modification franchise caps its strongest year ever, driven by rapid franchise expansion, systemwide revenue gains, and surging market demand.

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

trublue-home-service-ally-closes-out-2025-with-record-growth-and-accelerating-demand-for-aging-in-place-services

Why These Tenured Franchisees Continue To Grow With TruBlue

MORE STORIES LIKE THIS