Why This Experienced Franchisee Decided to Purchase an Existing TruBlue Total House Care Location

Before Aaron Buche learned about TruBlue Total House Care, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, he was already very familiar with franchising. But the more Buche looked into the concept, the more he saw it wasn’t just another franchise opportunity — it was the chance to do something truly meaningful in his community while making a good living at the same time. 

“I am really a big believer in the franchising model,” said Buche. “Not only do you have the franchisor you can lean on, but you also have all of those owners across the country in the trenches right there alongside you. It is nice to have that support in place. It takes a lot to start a new business, and franchising helps you put your best foot forward.”

Buche started his career serving in the U.S. Army for three years as a field artillery soldier. After returning home, he wanted to take control of his own destiny and follow his entrepreneurial passions. He ended up taking the franchising route and invested in a doggy daycare franchise, which he owned for 18 years, before selling the business to start something new. 

“From there, I started working for a startup that was related to home services,” said Buche. “We would often get questions from clients: do you offer handyman services? That piqued my interest. Then, over the last year and a half, my mother has had three different surgeries, and I saw the importance of having a home that is safe and comfortable for seniors who are aging in place. That is what got me looking into TrueBlue.”

But as an experienced franchisee, Buche knew the importance of doing the proper due diligence before investing in a brand. “It really seemed like the franchise had all its ducks in a row. Everything was organized and laid out,” he said. “Also, helping seniors age in place is really a nice differentiating factor for the franchise, as is the fact that we are nimble and willing to take on those smaller handyman projects that larger companies won’t tackle. You can always find a cheaper alternative, but it is not necessarily a better alternative. That is what I thought TruBlue offered that my community really needed.”

Buche decided to buy an existing TruBlue franchise territory in Lakewood, Colorado, a suburb of Denver. “The wheels were already in motion,” he said. “I was looking for a business that was up and running and had some good reviews already. It was a win-win.”

Buche officially took over the TruBlue business in November and said he has already seen an influx of calls coming in. “We have been really busy, and I’ve been drinking from a firehose, but at the same time, it is a lot of fun,” he said. “I am more encouraged every day.”

Looking ahead, Buche says his goal is to continue growing with the company and eventually add extra territories to his portfolio. “It is really the perfect business model for someone older like me,” he said. “I am helping seniors and busy families, which fits into my age group and the people I am already around. My goal is to spend my days being happy and healthy and helping other families in my community as their needs grow and change.”

TruBlue is actively seeking new franchise owners like Buche in markets across the country and has identified Orlando, Miami, Jacksonville and Naples, Florida, as well as Dallas and Austin, Texas, as key development markets.

“Aaron is a great addition to the TruBlue family, and we are excited to see his impact on his community with TruBlue’s much-needed service,” said TruBlue President Sean Fitzgerald. 

The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit https://trubluefranchise.com/.