TruBlue Home Service Ally

<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-long-time-ibm-executive-invested-in-a-trublue-total-house-care-franchise-2719992" target="_blank" rel="nofollow">TruBlue Total House Care</a>, the 80-unit home maintenance franchise, has carved out a lucrative niche as the only franchise brand focused on providing maintenance services for seniors aging in place and busy families. TruBlue believes that aging in place starts with a safe home, and the company offers ongoing in-home support to help seniors remain at home for as long as possible. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, more and more savvy investors are signing on to bring the concept to their community.&nbsp;<a href="https://www.linkedin.com/in/michaeldholton?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-long-time-ibm-executive-invested-in-a-trublue-total-house-care-franchise-2719992" target="_blank" rel="nofollow">Michael Holton</a>, for example, recently signed on with the brand in Winter Garden, Florida, a town right outside of Orlando. Before franchising, Holton spent 22 years with IBM, focused on executive project management. This past year, Holton says he was ready to leverage his operations background to start his own business — one that would allow him to support his community. When he heard about TruBlue Total House Care, everything clicked.“I own a home, and I am a busy adult, and I know that the experience of being a homeowner can be very difficult if something goes wrong,” said Holton. “You have to go find the right person to fix the right thing, and it always seems to be a different person for each job. I knew there was a better option to serve homeowners. And when I saw TruBlue, they had come up with a solution. I had even started building a business plan around this same concept, so when I saw this franchise, it met all my needs.”&nbsp;TruBlue offers a full portfolio of handyman and home care services, no matter how big or small. Additionally, TruBlue's recurring service offering, Home Care Plus, allows homeowners to stay on top of routine maintenance, offering a range of services that are scheduled throughout the year. By staying on top of small, often overlooked home projects, TruBlue helps homeowners, particularly seniors and busy families, avoid costly repairs or issues in the future.&nbsp;Additionally, Holton says his grandmother was looking to age in place around the same time he was looking for business opportunities, but her home wasn’t properly set up for it. “My parents were really struggling with keeping her safe in her home,” he said. “She unfortunately passed in April, but what I realized was that my parents will get to that age at some point, and I need to be prepared. That is the second thing that TruBlue brings to the table — aging in place, making seniors' homes safe. I knew this was something I wanted to be a part of.”Whether performing a home safety assessment to ensure the best living environment, installing safety bars in the bathtub, cleaning the house, changing the air filter, or handling emergency repairs, TruBlue offers ongoing help and support for seniors living at home.&nbsp;Holton says he also recognized a&nbsp;<a href="https://1851franchise.com/trubluehousecare/why-now-is-the-time-to-invest-in-a-non-care-senior-service-brand-2719072#franchisor">steadily-growing demand</a> for these services in his community, especially with the massive senior population in Florida. “I see that all my neighbors are either busy adults or they are getting to that older age where they may struggle to stay in their homes,” he said. “I see the need around me and want to help.”&nbsp;When it came to the&nbsp;<a href="https://1851franchise.com/trubluehousecare/5-reasons-to-invest-in-trublue-total-house-care-2719071#franchisor">TruBlue business model</a>, Holton says he knew he had the skill sets needed to thrive and successfully provide these in-demand services to his community. “Managing the operations, finding the right people, providing the service — I knew I could do that from an owner perspective,” he said. “Also, without the need for a storefront or high costs that are required real estate, I knew I could get open faster.”&nbsp;As an entirely mobile franchise opportunity, TruBlue franchise owners can dive directly into business following training rather than dealing with the setbacks and slowdowns that come with brick-and-mortar locations. Additionally, low startup costs mean that more franchisees can afford to start their own business, while lower overhead costs allow owners to be on the road to positive cash flow and profitability right away.&nbsp;Holton officially signed on with the brand in July and says he hopes to have a soft launch by the fall. From there, he says the sky's the limit when it comes to growth.“I want to continue building the business and bring it to an enterprise-level franchise, which means $2 million in revenue,” said Holton. “I am also considering expanding to a second territory or growing my portfolio.”<a href="https://www.linkedin.com/in/seancfitzgerald/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-long-time-ibm-executive-invested-in-a-trublue-total-house-care-franchise-2719992" target="_blank" rel="nofollow">Sean Fitzgerald</a>, TruBlue’s President, says he is thrilled to have Holton joining the team. “The senior population is increasingly in need of our trustworthy house care services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Looking ahead, we are excited to continue partnering with qualified franchisees like Holton in every major market across the country.”&nbsp;TruBlue has identified Orlando, Miami, Jacksonville and Naples,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-eyes-florida-as-top-market-for-large-scale-growth-2716150#featured">Florida</a>, as well as Dallas and Austin,&nbsp;<a href="https://1851franchise.com/trubluehousecare/trublue-total-house-care-sets-its-sights-on-texas-for-growth-in-2022-2718609#featured">Texas</a>, as key development markets.The total investment estimate for a TruBlue Total House Care franchise ranges from $65,050–$91,400. To learn more about franchising with TruBlue, please visit<a href="https://trubluefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-this-long-time-ibm-executive-invested-in-a-trublue-total-house-care-franchise-2719992" target="_blank" rel="nofollow"> https://trubluefranchise.com/</a>.

Why This Long-Time IBM Executive Invested in a TruBlue Total House Care Franchise

1851 Franchise

Leveraging over two decades of operations experience, Michael Holton signed on with the home maintenance franchise to give back to his community and support his neighbors. 

This brand page has been paid for by TRUBLUE HOME SERVICE ALLY. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-this-long-time-ibm-executive-invested-in-a-trublue-total-house-care-franchise

FRANCHISE INFORMATION

Own a TruBlue Franchise

How TruBlue Empowers Career-Changers to Become Business Owners

Turning Your Passion for Helping Others into a Profitable Business with TruBlue

Why is the Medical Community Investing in TruBlue?

The Future of the Home Service Market

Learn

Download Brochure

Visit Website

TRUBLUE HOME SERVICE ALLY

Facebook 

Instagram 

LinkedIn 

SOCIAL MEDIA 

Why This Franchise Broker Became a TruBlue Home Service Ally Franchisee

TruBlue Home Service Ally Ranked No. 70 on Entrepreneur’s Top Low-Cost Franchises for 2025 List

TruBlue Accelerates Growth in 2025 With Record-Breaking Midyear Momentum

TRUBLUE HOME SERVICE ALLY MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT TRUBLUE HOME SERVICE ALLY

CONTACT TRUBLUE HOME SERVICE ALLY

facebook

instagram

linkedin

youtube

First Name

Last Name

Email

Phone

City

State / Province

Zip Code

How did you hear about us?

What excites you about owning a TruBlue Franchise?

Own a TruBlue Total House Care

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Image of Jay Ericson owner and franchisee from Tru Blue Home Service Ally, in Frisco Texas

Why This Local Entrepreneur Left Corporate Consulting Behind to Launch a TruBlue Franchise in Frisco, Texas

trublue-frisco-tx-jay-ericson

1851 Franchisee Spotlight graphic with photo of Jon Baughman and TruBlue Home Service Ally logo

Veteran-Turned-Franchisee Launches TruBlue To Help Rural Seniors Age Safely at Home

jonathan-baughman-trublue-franchise-ohio

image of trublue franchisees willie king and khristian king 

Why This Couple Was Inspired by Family to Launch Their TruBlue Franchise to Serve Seniors in Buffalo, New York

trublue-buffalo-ny-willie-khristian-king

Why Protected Territories Matter and How the TruBlue Franchise Delivers

why-protected-territories-matter-and-how-the-trublue-franchise-delivers

image of trublue health professional franchisee's

Why the Medical Community Is Investing in TruBlue Home Service Ally

trublue-medical-community-investment-home-safety

A Booming Industry: The Future of the Home Service Market and Why TruBlue Is Poised To Lead

a-booming-industry-the-future-of-the-home-service-market-and-why-trublue-is-poised-to-lead

Why This Long-Time IBM Executive Invested in a TruBlue Total House Care Franchise

MORE STORIES LIKE THIS