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Looking for a franchise with big flavors and an equally impressive footprint? Look no further than <a href="https://www.togos.com/franchising/why-togos/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=true-to-the-sandwich-aligned-to-the-consumer-togos-30-brand-refresh-keeps-togos-director-of-franchise-development-john-dyer-excited-about-the-growth-potential-for-the-brand-2711002" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a>. The West Coast-inspired big-and-meaty sandwich concept was founded in San Jose, California in 1971 and since then has grown to over 200 locations. While <a href="https://1851franchise.com/togos/info/index.html" style="text-decoration-line:none" target="_blank">Togo&rsquo;s</a> has always stayed &lsquo;true to the sandwich,&rsquo; the fast-casual brand has also been working to align their flavorful offering with a younger generation of fans thanks to a brand refresh known as <a href="https://1851franchise.com/togos/how-togo-s-continues-to-stand-out-in-the-increasingly-crowded-sandwich-segment-2710146" style="text-decoration-line:none" target="_blank">Togo&rsquo;s 3.0</a>.

Enter Togo&rsquo;s Director of Franchise Sales and Real Estate, John Dyer. Dyer joined the brand in December 2018 and said that a big part of what drew him to Togo&rsquo;s was the Togo&rsquo;s 3.0 initiative.

&ldquo;I&rsquo;ve always been a fan of the brand and the product,&rdquo; said Dyer. &ldquo;I was really excited about what I saw happening with the introduction of the rebranding initiative, Togo&rsquo;s 3.0. So I thought it would be a great opportunity to be a part of that.&rdquo;

Dyer came onboard after nearly a decade of franchise development experience with a focus on working with franchisees during buildout and launch as well as sourcing prime real estate for franchise locations. When he heard about Togo&rsquo;s 3.0&mdash;currently being strategically rolled out across the Togo&rsquo;s system&mdash;Dyer knew he would be a great fit.

Togo&rsquo;s 3.0 incorporates several exciting components including: redesigned restaurants and a refreshed color palette marked by bright blue and fresh orange; POS ordering kiosks in renovated stores; third-party delivery partnerships with couriers like DoorDash; <a href="https://1851franchise.com/togos/togo-s-launches-new-hot-and-melty-pretzel-sandwiches-2709834" style="text-decoration-line:none" target="_blank">hot and melty sandwiches</a> thanks to the introduction of a new combination convection oven; and a <a href="https://1851franchise.com/togos/togo-s-california-store-of-the-future-offers-fresh-look-and-experience-for-customers-and-greater-efficiencies-for-franchisees-2710357" style="text-decoration-line:none" target="_blank">Speed Line kitchen system</a> that streamlines sandwich prep courtesy of an assembly line-style approach.

&ldquo;Togo&rsquo;s is an organization that&rsquo;s been around for a long time so we have really perfected our high-quality products and created craveable flavors, but we wanted that brand revitalization to really align with the modern consumer,&rdquo; explained Dyer. &ldquo;Togo&rsquo;s 3.0 involves all customer touch points, from guest communication to the way we serve our product and the products we serve.&rdquo;

Dyer pointed out that the brand&rsquo;s innovations, both in terms of technology and menu offering, mean that there has never been a better time to join the Togo&rsquo;s franchise system.

&ldquo;In addition to the foundation we&rsquo;ve built with Togo&rsquo;s 3.0, and especially the new look and feel of our restaurants, there are a lot of great territories in key markets open for development,&rdquo; said Dyer. &ldquo;That makes now a very exciting time for current and prospective Togo&rsquo;s franchisees.&rdquo;

 
Customer feedback in those stores which have underwent the 3.0 refresh has thus far been glowingly positive.

&ldquo;When our guests walk in, they immediately see a space that is brighter, more open and more contemporary than before&mdash;that really connects well with millennial consumers,&rdquo; said Dyer. &ldquo;We have a lot of customers that have been with the brand for many years, but I think we&rsquo;re now also attracting younger customers and they&rsquo;ve responded very positively.&rdquo;

In addition to the aforementioned aesthetic revitalization, Togo&rsquo;s 3.0 locations now boast two new aspects to the consumer experience that have proven critical in regards to a millennial demographic: POS kiosks and <a href="https://1851franchise.com/old-concept-shelf-life-restaurants-must-adapt-to-burgeoning-demand-for-delivery-or-fold-2708844" style="text-decoration-line:none" target="_blank">third-party delivery</a>. &ldquo;The implementation of kiosk ordering has been really big for us,&rdquo; Dyer said. &ldquo;It&rsquo;s an exciting time of major growth and momentum and I look forward to the future innovation that we&rsquo;re going to have on the technology side of the business.&rdquo;

Dyer emphasized that, amidst all the innovation, Togo&rsquo;s continues serving up flavorful, piled-high sandwiches that leave competitors in the dust.

&ldquo;With Togo&rsquo;s, it&rsquo;s all about the product. We&rsquo;ve got a phenomenal product; I believe it&rsquo;s Best in Class,&rdquo; Dyer said. &ldquo;We offer generous portions of protein on fresh artisan baked bread. And don&rsquo;t forget about&nbsp; the fresh mashed avocados, prepared daily in our restaurants&mdash;those are just some of the things that makes Togo&rsquo;s stand out over the competition.&rdquo;

With an offering that keeps guests coming back and now, the new look, feel and means to align with the modern consumer, Togo&rsquo;s is impressively positioned for considerable success. At the heart of it all, the brand continues to display, well, heart.

&ldquo;Togo&rsquo;s mission is to enrich the lives of others. It all starts with the employees,&rdquo; said Dyer. &ldquo;I think that well-trained, happy employees, that enjoy the environment they are working in are going to make a great product and serve their guests well. Which in turn leads to increased sales and profitability for the franchisee.&rdquo;

True to the Sandwich, Aligned to the Consumer: Togo’s 3.0 Brand Refresh Keeps Togo’s Director of Franchise Development John Dyer Excited About the Growth Potential for the Brand

1851 Franchise

Togo’s Director of Franchise Sales and Real Estate sounds off.


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