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Chipotle has seen better days. The e.Coli outbreak did no favors for the brand, so the corporate team at Chipotle’s headquarters is doing some recovery PR. First stop on the PR recovery tour was the brand shutting down all of their stores on February 8 to re-train their staff and give them insight into what happened. - Rachel Stolba

This year’s Super Bowl commercials were a little lackluster, but that doesn’t mean there weren’t some diamonds in the rough. The Drum found that some of the most shared ads on the Internet varied with Doritos, T-Mobile and Budweiser garnering the most views. - Ryan Paul

In the weeks leading up to the Super Bowl, Taco Bell teased they had a new menu item that was going to be revealed during the big game. The brand did not disappoint, as they unveiled the glorious Quesalupa; a combination of a quesadilla and chalupa. The brand could definitely skate by on food alone to promote the brand, but they spent $5 million on a 30-second ad. Money well spent if you ask me. - Chris Zois

An outlier of the Super Bowl commercial fracas was a little seen local commercial for a plumbing, electrical and handy-work company based in Washington, D.C. What made the ad stand out was that Mike Tyson was in it, flashing some of his boxing skills. It was only a 30-second ad, but showed that Tyson has still got it. - Matt Diaz

Starbucks is getting in the Valentine’s Day spirit, as the brand recently unveiled their new line of drinks for the holiday. The coffee brand will have a Molten Hot Chocolate, Molten Chocolate Latte and a Molten Chocolate Frappuccino. - Andi Summers

Uber’s recent unveiling of its new logo was met with a hushed reaction. The brand’s design refresh was met with lackluster reviews and some are attributing CEO Travis Kalanick’s micromanaging as a reason for the dull design. - Michelle Lonnee

In a turn of events that could only be described as ironic, Uber’s head of design recently stepped down. Andrew Crow is credited with helping develop and grow the brand’s design department, but it's interesting he left the company after Uber’s new logo was widely ridiculed. - Brigit Larson

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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