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<a href="https://www.whitecastle.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=white-castle-heads-to-phoenix-after-a-decade-of-customer-demand-2710138" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">White Castle</a> has seen a series of ups and downs as it relates to expansion and development into new markets over its 98-year history. The brand has grown from its Columbus, Ohio roots to become a force in the quick-service restaurant industry, but has cautiously kept its presence a regional one, dominating the Midwest and selectively expanding to areas along the East Coast&mdash;until now.

<a href="https://www.qsrmagazine.com/exclusives/white-castle-marches-new-territory?utm_campaign=20190604&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=white-castle-heads-to-phoenix-after-a-decade-of-customer-demand-2710138" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A recent QSR Magazine article explored</a> White Castle&rsquo;s foray in westward expansion&mdash;first, with a location in Las Vegas in 2015 and now as it expands into the Phoenix market for the first time. According to the article, a growing fan base that became increasingly vocal on social media over the span of a decade led to the brand&rsquo;s arrival in Phoenix, its inaugural restaurant in Arizona having broke ground in mid-April. White Castle plans to open its doors this fall, when the restaurant will become the first family-owned White Castle west of the Mississippi River.

&ldquo;The fact that our sandwiches are known and loved [in Arizona] already helps a lot,&rdquo; White Castle VP Jamie Richardson told QSR. &ldquo;There&rsquo;s a built in-base and loyal following. We also see it as a high growth area with lots of potential.&rdquo;

Read the full story <a href="https://www.qsrmagazine.com/exclusives/white-castle-marches-new-territory?utm_campaign=20190604&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=white-castle-heads-to-phoenix-after-a-decade-of-customer-demand-2710138" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

White Castle Heads to Phoenix After a Decade of Customer Demand

1851 Franchise

After spending the majority of its almost three-decade history in the Eastern and Midwestern U.S., White Castle is embarking on westward expansion.

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