Franchise News
White Castle Heads to Phoenix After a Decade of Customer Demand
After spending the majority of its almost three-decade history in the Eastern and Midwestern U.S., White Castle is embarking on westward expansion.
White Castle has seen a series of ups and downs as it relates to expansion and development into new markets over its 98-year history. The brand has grown from its Columbus, Ohio roots to become a force in the quick-service restaurant industry, but has cautiously kept its presence a regional one, dominating the Midwest and selectively expanding to areas along the East Coast—until now.
A recent QSR Magazine article explored White Castle’s foray in westward expansion—first, with a location in Las Vegas in 2015 and now as it expands into the Phoenix market for the first time. According to the article, a growing fan base that became increasingly vocal on social media over the span of a decade led to the brand’s arrival in Phoenix, its inaugural restaurant in Arizona having broke ground in mid-April. White Castle plans to open its doors this fall, when the restaurant will become the first family-owned White Castle west of the Mississippi River.
“The fact that our sandwiches are known and loved [in Arizona] already helps a lot,” White Castle VP Jamie Richardson told QSR. “There’s a built in-base and loyal following. We also see it as a high growth area with lots of potential.”
Read the full story here.
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About the Author
Madeline Lena
FollowMaddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories.
Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business. In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
