1851

There’s no question that the job market is extremely competitive for companies today. In fact, nearly&nbsp;<a href="https://www.uschamber.com/workforce/understanding-americas-labor-shortage?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-companies-are-in-greater-need-of-staffing-solutions-than-ever-before-in-2023-2721901#:~:text=Overall%2C%20in%202022%2C%20employers%20ended,compared%20to%20February%20of%202020." target="_blank" rel="nofollow">three million fewer</a> Americans participated in the labor force in 2022 compared to 2020.&nbsp;But at emerging recruiting franchise&nbsp;<a href="https://www.cpgincorporated.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-companies-are-in-greater-need-of-staffing-solutions-than-ever-before-in-2023-2721901" target="_blank" rel="nofollow">CPG</a>, a turn-key model provides a new way for businesses to hire and retain employees. By offering a 360º recruitment assessment and prioritizing excellent client service above all else, the brand aims to give its clients a new path to success.&nbsp;&nbsp;“Once upon a time, there were a lot of employees for a small number of jobs,” said&nbsp;<a href="https://1851franchise.com/cpgrecruitment">CPG</a> founder and President&nbsp;<a href="https://ca.linkedin.com/in/christiansaabcpg?trk=public_profile_browsemap&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-companies-are-in-greater-need-of-staffing-solutions-than-ever-before-in-2023-2721901" target="_blank" rel="nofollow">Christian Saab</a>. “You could easily get 100 applicants, and you could find the people that you needed. Now, it’s flipped. The last two years have changed the market. There are more job postings than people.”&nbsp;This means that, when job seekers submit applications, they will likely have several interviews lined up in a matter of days, compared to having to wait upwards of several months to find a job in the past.&nbsp;With that said, staffing solutions are more important than ever before. The market size of the employment and recruiting industry in the United States has grown to a whopping&nbsp;<a href="https://www.ibisworld.com/industry-statistics/market-size/employment-recruiting-agencies-united-states/">$32 billion in 2023</a> and has grown 3.6% per year on average since 2018. However, not all recruitment brands are getting it right.&nbsp;Why Recruitment Departments Are Now CrucialSaab noted that, with applicants having a short shelf life compared to years prior, it is important for businesses to stay on top of recruitment. However, many business owners are too busy to keep up with it fast enough. That’s where a recruitment company like CPG comes in.&nbsp;“When businesses put up a job posting, they may not have time to look at the candidate for several days or weeks,” said Saab. “With us, when someone applies, I’m looking at their resume within minutes. And I’m probably the first company calling them, because we are that immediate and have our eyes on it.”He added that unlike in the past, when it could be done for just a few hours per week, recruitment requires dedicated time — to the point of being a full time job. Because there are more jobs out there than there are people, people do not last long on the market.&nbsp;“People are getting scooped up right away,” said Saab. “The companies that are doing well are ones that focus on recruitment full time, 40 hours a week, uninterrupted. Not a lot of companies could do that by hiring an employee to do that for them full time. So they use services like us.”&nbsp;What Is Working in the Recruitment Industry — and What Is&nbsp;NotAlthough the recruiting industry is certainly not short on competition, there are certain things that companies must do to be successful in today’s market.&nbsp;At CPG, Saab says that something that makes the brand stand out above the rest is how it hires applicants for its clients. Instead of putting employees in temporary, contract positions, the company brings on full time employees to businesses.&nbsp;“In the traditional staffing world, the employee never actually belongs to the employer,” he said. “They belong to the staffing company, and the staffing company bills by the hour. What's working for us is very simple. We come in, we solve your problem and you pay us after we solve your problem. And the problem is hiring great employees.”&nbsp;On the flip side, what is&nbsp;not working is that traditional staffing model of billing by the hour, Saab says. The CEO pointed out that, when companies do mass layoffs, the first people to go are often the ones coming from a staffing company and are on contract.&nbsp;“They're the easiest people to get rid of, because they're not your employees,” he noted. “They're the employees of the staffing company. So all they do is they call the staffing company and say, ‘I don't need these 100 people anymore.’”&nbsp;How CPG Positions Clients for SuccessUnlike other brands on the market, CPG specializes in finding and solving the root cause problems of recruiting, onboarding, training and employee retention for industry-leading businesses. The company offers a 360º approach for its clients. This includes not only finding the right people, but&nbsp;retaining them.&nbsp;During onboarding, Saab says he finds out everything about the business, really gets a feel for the working environment and dives into current problems. “Then I jump into my own research — talking to recruiters, doing research, etc.,” he said. “We have all the tools that can tell us the likelihood of us filling a position. We are honest with clients about the timeline. People don’t want to be surprised. We don’t want to over-sell, and we guide the client every step of the way. We also don’t email. We call or text, because we want to highlight communication every step of the way.”&nbsp;Each CPG location has only five employees, including owners/operators with recruitment experience or a deep passion for the relationship with their client. Saab emphasized that CPG does not have a corporate structure, and instead clients will be dealing with real humans who care.“When we sit together, I am becoming the client — I am recruiting on your behalf. You are not paying me for the person you are getting, you are paying me for the work I am doing. If the first candidate didn’t work, I need to know why so I can send you someone better the second time. We are a&nbsp;consultant.”The total initial investment necessary to start a CPG franchise ranges from $50,000-$75,000, including a $50,000 franchise fee. For more information on franchising with CPG, visit&nbsp;<a href="https://www.cpgincorporated.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-companies-are-in-greater-need-of-staffing-solutions-than-ever-before-in-2023-2721901" target="_blank" rel="nofollow">https://www.cpgincorporated.com/</a>.

Why Companies Are in Greater Need of Staffing Solutions Than Ever Before in 2023 

1851 Franchise

CPG founder and President Christian Saab explains why recruitment is an essential industry today and what CPG is doing to stand out from the rest.

why-companies-are-in-greater-need-of-staffing-solutions-than-ever-before-in-2023

Busy Bee Jumpers

Busy Bee Jumpers Buzzes into Franchising: Three New Franchisees Signed in First 30 Days

busy-bee-jumpers-buzzes-into-franchising-three-new-franchisees-signed-in-first-30-days

Fitness Premier

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

fitness-premier-mid-year-growth-2025

Woodhouse Spas

image of a woodhouse spa franchise buildings exterior 

Woodhouse Spas Continues Strong Momentum With Double-Digit Growth in Q2

woodhouse-spas-q2-2025-growth-expansion

Layne's Chicken Fingers

Layne's Chicken Fingers-Mountain-State-Devo-June-2025

Layne’s Chicken Fingers Eyes Expansion in Mountain States

laynes-chicken-fingers-franchise-mountain-states-expansion

ServiceMaster Restore

ServiceMaster Restore Powers Into the Second Half of 2025 With Growth and Purpose-Driven Impact

ServiceMaster Restore Powers Into the Second Half of 2025 With Strong Growth and Purpose-Driven Impact

servicemaster-restore-powers-into-the-second-half-of-2025-with-strong-growth-and-purpose-driven-impact

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

Why Companies Are in Greater Need of Staffing Solutions Than Ever Before in 2023

MORE STORIES LIKE THIS