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In the rapidly evolving world of franchising, corporate gifting has emerged as a robust and promising sector, with 2024 poised to be a banner year for brands that have strategically positioned themselves in this niche. Among the leaders in this space is&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-corporate-gifting-franchises-are-well-positioned-for-2024-a-look-at-edible-2727558" target="_blank" rel="nofollow">Edible®</a>, an innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe. With its diverse product offerings, strong leadership and a forward-thinking approach,&nbsp;<a href="https://1851franchise.com/edible/info">Edible</a> is well-positioned to capitalize on the growing corporate gifting trend.<h4>Why the Gifting Industry?</h4>Joining the gifting and specialty food industry as a franchisee presents a compelling opportunity, especially in the context of evolving consumer behaviors and market dynamics. This industry uniquely blends the stability of a necessity-based market with the creativity and emotional engagement of the gifting sector.&nbsp;In recent years, there’s been a noticeable surge in consumer spending on thoughtful, personalized gifts and specialty foods, reflecting a broader trend towards meaningful, experiential purchases. The global corporate gifting market has grown exponentially since 2020 and is currently expected to swell above&nbsp;<a href="https://www.prweb.com/releases/the-242-billion-global-corporate-gifting-industry-a-research-study-by-snackmagic-874238764.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-corporate-gifting-franchises-are-well-positioned-for-2024-a-look-at-edible-2727558" target="_blank" rel="nofollow">$300 billion</a> within the next two years. The industry is also benefiting from increased demand for premium, health-conscious food options, aligning with a growing public interest in wellness and quality.Edible enjoyed a&nbsp;<a href="https://www.youtube.com/watch?v=O2QIfIOYgkk&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-corporate-gifting-franchises-are-well-positioned-for-2024-a-look-at-edible-2727558" target="_blank" rel="nofollow">45% increase</a> in sales in 2020 and also set a record for the number of stores hitting $1 million in sales that same year — more than 40 reached the mark. In 2023, sales at Edible continued to rise, reaching $500 million.&nbsp;<h4>Multiple Revenue Streams</h4>One of the most compelling reasons Edible is a standout in the booming corporate gifting space is its&nbsp;<a href="https://1851franchise.com/edible/edible-diversifies-revenue-streams-for-franchise-owners-more-than-just-fruit-bouquets-2726512">diversified revenue streams</a>. While the brand initially gained fame for its signature fruit bouquets, it has since expanded into a wide array of products that cater to various occasions and preferences. From baked goods and flowers to dessert boards and non-alcoholic beverages, Edible’s product range is designed to appeal to both corporate clients and individual consumers alike.“Our expansion into other items marks a strategic move to cater to evolving consumer preferences,” said&nbsp;<a href="https://www.linkedin.com/in/markmele?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-corporate-gifting-franchises-are-well-positioned-for-2024-a-look-at-edible-2727558" target="_blank" rel="nofollow">Mark Mele</a>, chief development officer at Edible. “This expansion not only diversifies the customer base but also opens up new revenue streams for franchisees. Our goal is to position the brand as a go-to choice for celebrating big holidays, milestones and everyday moments.”&nbsp;Similarly, Edible’s business model, which has been refined over 25 years, allows owners to tap into four unique avenues for bringing in revenue:<ul><li>Retail: Brick-and-mortar Edible locations provide the convenience of in-store pickup options for guests. Guests can pick up a variety of offerings, such as freshly prepared arrangements, platters, cheesecakes, cookies and boxed fruit to go. Other than the busy holiday season, each shop only requires five employees to operate.&nbsp;</li><li>e-Commerce:&nbsp;<a href="http://edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-corporate-gifting-franchises-are-well-positioned-for-2024-a-look-at-edible-2727558" target="_blank" rel="nofollow">Edible.com</a> allows guests to place their orders anytime and have them fulfilled by their nearest Edible shop, aiding in local store marketing for the franchisee.</li><li>Delivery: Edible gifts can be ordered last-minute or in advance and delivered to most locations in the U.S. within an hour thanks to Edible’s impressive retail footprint and partnerships with third-party services such as DoorDash and Uber Eats. Edible is also uniquely positioned to offer next-day, same-day, and 1-hour delivery.&nbsp;</li><li>Catering: Whether it’s for family get-togethers, client meetings or large celebrations, Edible offers guests the ability to cater with platters, dessert boards, extra-large arrangements and more.</li></ul><h4>Innovation at the Core</h4>Innovation is another critical factor that sets Edible apart from its competitors. The announcement of the&nbsp;<a href="https://1851franchise.com/edible/the-dominos-of-gifting-why-edibles-customer-centric-nextgen-store-is-the-must-invest-franchise-of-2024-2724637">NextGen store prototype</a> is a prime example of how the brand is staying ahead of the curve. These stores are designed to offer a tech-forward, customer-centric experience that blends the best of e-commerce with traditional retail.“A significant portion of our business is driven by e-commerce, complemented by our local brick-and-mortar stores,” said Mele. “With the NextGen store, we are further enhancing these physical locations to offer customers a premium retail experience.” By integrating advanced technology with in-store interactions, Edible is not only improving the customer experience but also creating new opportunities for franchisees to thrive. Leveraging a Strong Brand NameBy investing in Edible (which has been a leader in the gifting business since 1999), owners have peace of mind knowing that very few competitors have the same kind of household-name reputation in the category. Every aspect of the business — including technology, equipment, supplies, patents and trademarks — is proprietary and vigorously protected. “Prospective franchisees can take advantage of the fact that we have been around for 25 years,” said Mele. “This established name, in combination with our constant innovation, creates an unparalleled opportunity to further enhance brand visibility in the marketplace.”<h4>A Bright Future Ahead</h4>The corporate gifting market shows no signs of slowing down, and Edible is well-prepared to capitalize on this momentum. With its diversified revenue streams, strong leadership and commitment to innovation, the brand is perfectly positioned to offer franchisees a lucrative and fulfilling business opportunity.For those considering an investment in the corporate gifting space, Edible represents a unique opportunity to join a proven brand with a forward-looking vision. As the company continues to evolve and expand, franchisees can look forward to a bright future filled with growth and success.For more information on franchising with Edible®, visit:&nbsp;<a href="https://franchise.edible.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-corporate-gifting-franchises-are-well-positioned-for-2024-a-look-at-edible-2727558" target="_blank" rel="nofollow">https://franchise.edible.com.</a>&nbsp;About Edible®&nbsp;Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S. households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit&nbsp;<a href="http://edible.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=celebrating-25-years-of-edible-a-legacy-of-innovation-and-opportunity-2727084&utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-corporate-gifting-franchises-are-well-positioned-for-2024-a-look-at-edible-2727558" target="_blank" rel="nofollow">edible.com</a>.

Corporate Gifting Franchises in 2024: Why Edible® Stands Out

1851 Franchise

With its strategic expansion into a diverse product range, announcement of the modern NextGen store concept and robust e-commerce platform, an Edible franchise in the sweetest investment decision. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Why Corporate Gifting Franchises Are Well-Positioned for 2024: A Look at Edible®

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Paris Baguette

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QSR Uncut: Paris Baguette and the Road to 1,000 Restaurants, With CDO Nick Scaccio

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Right at Home

Right at Home Recognized as Best of Home Care® Endorsed National Provider

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KidStrong Franchising, LLC

A 61-Unit Development Agreement Puts Joe Pedatella at the Top of KidStrong’s Development Ranks

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Right at Home Targets Providence, Warwick and Nearby Communities for In-Home Care Growth

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Caring Transitions

What Territories Are Available for Caring Transitions Franchises in 2026?

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Yum! Brands Pizza Hut Sale - 1851 Franchise

Possible Pizza Hut Sale Signals Shift in Yum! Brands’ Franchise Strategy

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Restaurants Stand Out in 2025 Hiring as Consumers Look for Simple Treats

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KBP Brands Acquires 78 SONIC Locations Across Five States

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Franchise Opportunity Deep Dive: Sparkle Dog Care is a membership-based pet grooming franchise that blends wellness-focused hygiene services with small-box retail and community engagement.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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Family has always been at the heart of everything for sisters&nbsp;<a href="https://1851franchise.com/griswold-franchise-oklahoma-city-north-manar-landis-maha-zirn-kashoor-2730454">Manar Landis and Maha Zirn-Kashoor,</a> so when they began looking for a new business venture, it only made sense that they’d do it together. Today, the pair are proud&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> franchisees, combining their complementary skills and shared compassion to make a difference in the lives of seniors and&nbsp; families in their community. For Zirn-Kashoor and Landis, the decision to go into business together was as natural as their lifelong connection.“The short answer,” Zirn-Kashoor said, “is that it’s always the right time as a family to be together. We were both in the right place to start that one.”Though life had taken them in different directions — with families, careers and homes of their own — the sisters never lost touch. “We were always in contact,” Zirn-Kashoor said. “Almost every year we saw each other. So when the idea of the business came, it was only natural that we were both ready for it and said, ‘Let’s go for it.’”That shared readiness made the decision simple: it was time to&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-home-care-provided-a-more-meaningful-career-for-these-franchisees-amid-the-pandemic-2715838">build something meaningful together</a>.<h2>From Sisters to Business Partners</h2>Transitioning from family members to business partners came smoothly for the pair. “Because we know each other quite well, it came very naturally,” Zirn-Kashoor said. “We recognized my strength, her strength, where we can complement each other — and it’s working so far.”The two sisters developed a natural division of responsibilities, allowing each to focus on what she does best. That balance has only strengthened their bond. “It brought us even closer to each other,” Zirn-Kashoor said. “Usually, when you have family, each one goes to their business or work and then maybe you meet at dinner or on weekends. Now we are combining all this — we see each other even more now. It added positively to the dynamic.”<h2>Why Griswold?</h2>When it came time to choose a brand, Landis led the research — and&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> quickly stood out. “She asked around, looked into different franchises, and it was the reputation of Griswold,” Zirn-Kashoor said. “From the first moment we spoke with them, it felt like we were joining a family.”That sense of belonging only deepened as they met other franchisees. “They are very professional, but there is also a warm environment,” Zirn-Kashoor said. “When we met other franchisees at a couple of events, it felt like family. It just enhanced our feeling that this is the right company we want to join.”<h2>A Family-Owned Business With a Human Mission</h2>As sisters and co-owners, Zirn-Kashoor and Landis believe their family connection adds real value to how they lead their business and care for their clients. “It’s an added value to be family working together,” Zirn-Kashoor said. “We know how to divide the work, who’s responsible for what, and sometimes we combine our efforts on certain areas where we can bring an even better outcome.”That collaboration is rooted in shared purpose. For the sisters, Griswold’s mission resonated deeply. “The story of Jean Griswold is very touching and impressive,” Zirn-Kashoor said. “It’s not money-oriented — it’s very human and people-oriented. That’s what really drove us. Otherwise, any business you can start somewhere and think about profit. This is not the easiest one, but we chose it on purpose because we can relate to it … When you think about it, we are helping vulnerable people — people in need — and that’s something we are already proud of.”<h2>Building a Legacy of Care and Connection</h2>More than just a business, Zirn-Kashoor and Landis see their Griswold franchise as a legacy — one rooted in compassion and community. “We are certain that our hard work will bring very fruitful income,” Zirn-Kashoor said, “and we hope that this is the legacy we can keep as a name for us, for our children and for our family later on. There cannot be a better legacy than helping people in need and caring for the community.”Even amid the challenges of launching a business, the sisters have found unexpected joy in the journey. “The most surprising part is how much fun we are having,” Zirn-Kashoor said. “We knew we would enjoy it, but we didn’t know it would start from day one. We keep reminding each other not to forget to have fun and enjoy the journey.”

With complementary strengths and a shared commitment to compassion, Manar Landis and Maha Zirn-Kashoor turned the right moment — and the right mission — into a meaningful family enterprise.

Why Two Sisters Chose Now to Build a Purpose-Driven Home Care Business With Griswold

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For&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985">Tim and Kay Diemont</a>, owning a&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> franchise in Yorktown, Virginia, is a shared purpose. Over the past decade, the couple has built one of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> most successful and enduring operations, all while strengthening their marriage, deepening their community connections and setting an example for what family-owned franchising can achieve.By the time TruBlue came into their lives, both Tim and Kay were ready for a new chapter.“Tim was working as a regional director of stores and in charge of the East Coast. I had been with the same architectural firm for 20 years,” Kay said. “Tim was tired of the corporate demands, traveling and wanted to be home more. He also wanted to be doing something that would be rewarding and help in our community — the community where we raised our two sons. My employer was getting ready to retire and, since [Tim and I] had always wanted to work together, the timing seemed perfect for both of us.”The couple’s shared vision aligned perfectly with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-strong-franchise-choice-in-the-growing-senior-industry-2728519">TruBlue’s mission of helping seniors and busy families maintain their homes with ease and peace of mind</a>.<h2>From Marriage Partners to Business Partners</h2>Transitioning from life partners to business partners came naturally to the Diemonts.“Since we were already partners, this new partnership was an easy transition,” Kay said. “Tim knew how to manage people and had been in a leadership position for many years. I was already trained administratively and had worked in marketing for both the architectural firm and for a local mayor. So, my community connections were very strong in this area.”Their complementary skill sets have proven invaluable. A U.S. Air Force veteran originally from Michigan, Tim brought strong operational and leadership experience from his years managing retail teams. Kay, who has lived in the Yorktown area her entire life, leveraged her local relationships and administrative background to handle marketing and office management.The couple’s oldest son, Derrick, is a systems engineer who has contributed to the business over the years. “His expertise with setting up our computer needs and just his overall help with the business was and continues to be a huge plus,” Kay said.The Diemonts say that working together has improved their&nbsp;<a href="https://1851franchise.com/strategicfranchising/work-life-balance-as-a-franchise-owner-is-it-possible-2728825">work-life balance</a> rather than complicating it. “Since we work together, our schedules are the same,” Kay said. “We can take as much time off as we want or need, and we enjoy traveling extensively every year.”<h2>Choosing TruBlue for Their Family’s Next Chapter</h2>When the Diemonts first began exploring franchise ownership, they were drawn to opportunities that allowed them to&nbsp;<a href="https://1851franchise.com/the-top-25-franchise-brands-committed-to-serving-their-communities-2724335">serve their community</a>.“Tim was looking into a senior care franchise and at the time the one he was interested in pursuing was already taken in our area,” Kay said. “The person he was speaking with at&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising</a> mentioned a new franchise they were developing. It sounded like a perfect fit for someone who already knew managerial and handyman skills. We were one of the first to open a TruBlue, and we have been the proud owners since 2013.”The TruBlue model — focused on home maintenance, handyman services and senior safety — felt like the right blend of purpose and practicality. “Tim always had faith and knew we would be a success,” Kay said. “The model for TruBlue was perfect! Our co-workers, family and friends loved the concept, and we had customers lined up before we ever purchased our territory.”<h2>Family Ownership in Action</h2>As business partners, the Diemonts run their franchise with the same&nbsp;<a href="https://1851franchise.com/how-a-franchisor-can-cultivate-a-strong-franchise-community-2722789">teamwork and communication</a> that have defined their marriage for nearly five decades.“We have great partners, who are like-minded to bounce ideas through,” Kay said. “All our employees know they can come to either one of us with a question or a problem and 98% of the time, they will get the exact response from us. The other small percentage is only due to Tim’s knowledge of certain handyman jobs and mine would be administrative questions regarding invoicing or payroll.”That united front has helped them build a loyal team and a strong reputation throughout Yorktown and the surrounding Peninsula communities. “Our client base is strong because we provide our customers with a good service at a great value, and it is continually growing,” Kay said. “Our employees are happy to be a part of our team and we are sure all of them would stay with or continue with any new owner, whether it be family or someone new.”<h2>Building a Family Legacy</h2>After more than 10 years in business, the Diemonts have watched TruBlue grow from a small emerging concept into a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-accelerates-growth-in-2025-with-record-breaking-midyear-momentum-2730055">nationally recognized brand</a>. But for them, the most important growth has been personal — and local.“Hopefully, we have built a business that either one of our sons would be proud to carry on in the future,” Kay said. “Our client base is strong because we provide our customers with a good service, at a great value and it is continually growing.”The couple takes special pride in supporting local seniors, veterans and busy families. “Making our customers and employees happy and doing something good within our community for our seniors and veterans has been the most rewarding,” Kay said. “As a veteran and family-owned business, we take great pride in providing a service to those who have served our country and to their families. For our seniors and busy adults, providing them with peace of mind and someone they can trust in their homes is a very big deal to us as a company and as a family. Everyone’s home is their castle, and we always hope TruBlue of Yorktown makes them feel that way.”<h2>The Rewards of Working Together</h2>When asked about the hardest or most surprising part of running a family business, Kay didn’t hesitate: “Probably how easy it has been to work together. Nothing has been hard about it for us personally. Our skill sets matched pretty good.”For Tim and Kay, the past decade has been defined by collaboration, connection and community — and the next one promises more of the same.“Overall, everything we dreamed about running our own business has come true,” Tim said. “This is a great way of life.”

Discover how Tim and Kay Diemont leveraged their personal partnership to create a thriving, lasting legacy in the home maintenance franchise space.

Why Corporate Gifting Franchises Are Well-Positioned for 2024: A Look at Edible®

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