1851

<a href="https://www.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimiteds-new-hot-pepper-product-line-successfully-deters-critters-2708610" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a> has taken a huge step in its mission to provide customers with an entirely new bird feeding experience thanks to the expansion of its hot pepper product line. These spicy products can be used year-round to deter squirrels, raccoons, and other critters from raiding bird feeders so <s>that</s> birds can have easy access to high-nutrition foods without other animals consuming it first.

&ldquo;The main purpose of our new hot pepper products is to dissuade squirrels and other critters from eating everything in sight during the day and to solve raccoon problems at night,&rdquo; said John Schaust, <a href="https://1851franchise.com/wildbirdsunlimited" target="_blank">Wild Birds Unlimited</a>&rsquo;s Chief Naturalist. &ldquo;Mitigating rodent issues gives bird feeding hobbyists the chance to feed from anywhere in their yard, whereas before, &nbsp;special feeders, cages or some sort of hanging system were necessary,&rdquo; he said.

Several of Wild Birds Unlimited&rsquo;s new hot pepper products come with a safe and convenient pour spout so customers don&#39;t have to touch the hot pepper food. Wild Birds Unlimited&rsquo;s specialized formulas are more effective at deterring critters than any competing seed blends on the market, meaning these new product offerings can be used in places where feeders could never have been placed before. New products include Fiery Feast&trade; no-mess loose seed hot pepper blend, spicy sunflower chips called SunFire&trade; Chips and an all-new Jim&rsquo;s Birdacious&reg; Hot Pepper Bark Butter&reg;, a spicy take on a classic product known for attracting more than 145 bird species.

Hot Pepper Bark Butter opens the door to attracting an entirely new set of ground-feeding birds to customers&rsquo; yards, including robins, thrushes, thrashers, catbirds, towhees, juncos and sparrows. &ldquo;You can put this on a log on the ground and birds that typically don&#39;t get up to an elevated feeder now have access to it,&rdquo; Schaust said. &ldquo;- Placing it at ground-level without the concern of critters opens the door for new species to partake in these highly attractive foods,&rdquo; Schaust added. Andrea McNeely, product development manager for Wild Birds Unlimited, described the Hot Pepper Bark Butter as a &ldquo;game-changer.&rdquo;

&ldquo;Though all of our new products are great, we&#39;ve seen incredible results with the Hot Pepper Bark Butter. If you&#39;re someone who has been feeding birds, then you know that attracting new birds to your feeders is really exciting,&rdquo; McNeely said.

The hot pepper product line brings added versatility and convenience to Wild Birds Unlimited customers, Schaust explained. &ldquo;Our innovative packaging makes the feeding process less labor intensive, keeping everything simpler, cleaner and easier.&rdquo; McNeely agreed, noting Wild Birds Unlimited&rsquo;s goal is to create the best products not only for birds, but for the brand&rsquo;s customers.

&ldquo;The high-quality nature of our food keeps the birds coming back and provides customers with a great experience,&rdquo; McNeely said. &ldquo;We want to problem solve for our customers, and incorporating hot pepper into this product line is a perfect example of us utilizing our expertise to improve their bird feeding experience,&rdquo; she added.

&ldquo;In all of our product innovations, everything was driven by the birds,&rdquo; Schaust said. &ldquo;We really stay true to making sure these are the best nutritional products out there and that they&rsquo;re easy to use. It&rsquo;s been a really great process and we&rsquo;re excited for our customers to try them out.&rdquo;

With more than 300 locations throughout the U.S. and Canada, Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores. Recently ranked No. 2 overall and No. 1 in the Retail category on Franchise Business Review&rsquo;s prestigious 2018 Franchisee Satisfaction Awards, there&#39;s no better time to join the Wild Birds Unlimited team. <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimiteds-new-hot-pepper-product-line-successfully-deters-critters-2708610" target="_blank" rel="nofollow" target="_blank">Click here</a> to learn more.

Wild Birds Unlimited’s New Hot Pepper Product Line Successfully Deters Critters 

1851 Franchise

A new series of hot pepper food products from Wild Birds Unlimited gives backyard bird feeders the chance to feed from anywhere without worrying about squirrels and raccoons.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

wild-birds-unlimiteds-new-hot-pepper-product-line-successfully-deters-critters

Busy Bee Jumpers

Busy Bee Jumpers Buzzes into Franchising: Three New Franchisees Signed in First 30 Days

busy-bee-jumpers-buzzes-into-franchising-three-new-franchisees-signed-in-first-30-days

Fitness Premier

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

fitness-premier-mid-year-growth-2025

Woodhouse Spas

image of a woodhouse spa franchise buildings exterior 

Woodhouse Spas Continues Strong Momentum With Double-Digit Growth in Q2

woodhouse-spas-q2-2025-growth-expansion

Layne's Chicken Fingers

Layne's Chicken Fingers-Mountain-State-Devo-June-2025

Layne’s Chicken Fingers Eyes Expansion in Mountain States

laynes-chicken-fingers-franchise-mountain-states-expansion

ServiceMaster Restore

ServiceMaster Restore Powers Into the Second Half of 2025 With Growth and Purpose-Driven Impact

ServiceMaster Restore Powers Into the Second Half of 2025 With Strong Growth and Purpose-Driven Impact

servicemaster-restore-powers-into-the-second-half-of-2025-with-strong-growth-and-purpose-driven-impact

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

Wild Birds Unlimited’s New Hot Pepper Product Line Successfully Deters Critters

MORE STORIES LIKE THIS