It’s rare when entrepreneurs are able to find a business ownership opportunity that combines their personal passions with a way to make a living. It’s even more special when that career path also allows them to make a difference in their local community. That’s what consistently makes Wild Birds Unlimited stand out from the crowd.
In the increasingly competitive retail segment of the franchising industry, Wild Birds Unlimited continues to be recognized as a brand to beat because its business model is rooted in passion. Every franchisee and Franchise Support Center team member is united by the fact that they love birds and the hobby of backyard bird feeding, and they’re driven by the fact that they get to share that joy with others as a part of their careers. Sharing that joy—and educating people about birds—provides Wild Birds Unlimited business owners and employees with the opportunity to make a difference in their local communities. And that opportunity is especially important now as the spring season approaches and wild birds begin nesting.
“There isn’t a bad time of year when it comes to backyard bird feeding. Each season brings its own unique benefits to the table and highlights something different. However, with that being said, spring is an exceptionally exciting time for bird and nature enthusiasts. That’s because now is the time of year when male wild birds begin to draw the attention of females, leading to a courtship process that’s both complex and entertaining,” said Margaret Collins, Advertising and PR Manager for Wild Birds Unlimited. “Spring is a fun time to watch the behavior of backyard birds. It’s also a great opportunity for both our franchisees and customers to pay special attention to bird eating habits.”
Wild birds with access to a consistent and reliable source of bird food are better prepared to face the challenges and stresses of the nesting season. Over 100 North American bird species also supplement their natural diets with birdseed, suet, fruit and nectar from feeders. Food can be especially difficult for birds to find after a long winter—the beginning of spring is when birds’ natural food supply is at its lowest level of the year. That’s where Wild Birds Unlimited’s network of 300-plus stores come in.
Wild Birds Unlimited’s top of the line feeders and fresh, quality seed are the perfect tools to help birds get the nutrients that they need in order to build nests and court. Research confirms that birds with access to backyard bird feeders benefit greatly from them because it means they have more time to engage in healthy activities instead of foraging for food. Those healthy activities include nesting—feeders give birds more time to search for the best nesting sites and build higher quality nests. Access to feeders also leads to birds laying their eggs earlier, which then leads to better rates of survival. When more food is available to birds, they’re also able to provide more nutrients for their chicks and gives them a better chance of protecting their nests from predators.
In addition to supporting birds throughout the nesting process, Wild Birds Unlimited’s feeders and products also provide consumers with a unique opportunity to enjoy the nesting season. By attracting birds to their yards, customers are able to see the bird courtship process, which includes males showing off their colors and markings or a back and forth of impressive songs.
“We’re looking forward to celebrating the nesting season at our stores across the US and Canada this spring. Our franchisees and employees are eager to share the joy that backyard bird feeding brings while also educating them on the importance of the nesting process,” said Collins. “At its core, Wild Birds Unlimited is a company that’s committed to supporting and helping birds. That mission is especially evident with the start of spring, and we’re confident that it will carry on throughout the rest of the year.”
With more than 300 locations throughout the U.S. and Canada, Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores. Recently ranked No. 2 overall and No. 1 in the Retail category on Franchise Business Review’s prestigious 2018 Franchisee Satisfaction Awards, there's no better time to join the Wild Birds Unlimited team. Click here to learn more.