1851

In a changing retail landscape, backyard bird feeding and nature franchise <a href="https://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimiteds-year-of-implementation-how-2019-will-be-the-franchises-year-of-strategic-change-2709350" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a> knows that the pathway to success is all about innovative initiatives and franchisee support.

In the interest of both, <a href="https://1851franchise.com/wildbirdsunlimited/" target="_blank">Wild Birds Unlimited&rsquo;s</a> leadership leveraged its business coaches last year to identify a number of initiatives that position their franchisees for success, streamline operations and strengthen the customer experience. The Wild Birds Unlimited system is now in the process of implementing those initiatives, but in a way that centers the franchisee-franchisor partnership.

&ldquo;We knew that we had a lot of big initiatives for 2019,&rdquo; said Christa Anderson, Enterprise Business Coach &amp; Operations Development Manager.&nbsp; These system-wide initiatives presented to Wild Birds Unlimited franchisees &ldquo;are intended to provide owners with the tools and support to remain competitive in a changing retail landscape.&rdquo;

One of these initiatives relates to the continued implementation of Wild Birds Unlimited&rsquo;s online retail platform, MyWBU.

&ldquo;For our franchise owners, MyWBU provides the technology framework and franchise support to succeed among the online competition and allows our customers to shop our stores 24/7,&rdquo; Anderson said.

Another change in the Wild Birds Unlimited system will be the integration of a new point-of-sale (POS) system.

&ldquo;[This] will enhance many aspects of ownership and operations of the business,&rdquo; Anderson said. &ldquo;It will be a cloud-based system, so it will be much easier to study and understand customer behavior and trends. While an exciting venture, it will be a complex transition.&rdquo;

To support franchisees as they implement, Wild Birds Unlimited will also offer their franchisees &ldquo;the 2019 Annual Coaching Plan,&rdquo; or ACP.

According to Anderson, the plan will &ldquo;assist owners in creating the strategy and structure necessary to navigate these big-impact changes, run the day-to-day operations and improve sales and profits.&rdquo;

&ldquo;The team of WBU Business Coaches work in partnership with owners to achieve their business vision and aspirations,&rdquo; Anderson explained. &ldquo;We accomplish this through the 2019 Annual Coaching Plan (ACP). The ACP guides an owner through vision planning, goal setting, and execution of priorities for the year.&rdquo;

Components of the ACP that contribute to keeping system-wide implementation on a timeline are the One-Year Plan and ACP Coaching Timeline, Anderson said.

&ldquo;The One-Year Plan is store-specific and outlines goals and priorities that the owner determines and will execute within the year. The ACP Coaching Timeline identifies monthly topics and focuses that are time-sensitive and assists in determining priorities and deadlines,&rdquo; according to Anderson.

Wild Birds Unlimited franchisee Susan Maranhao of Sudbury, Massachusetts, felt that the 2019 ADP helped her immensely, both personally and professionally.

&ldquo;I think for me, it brought the planning process to the next level&mdash;it provided me with not only a plan for my business but also a plan for my personal life,&rdquo; Maranhao said. &ldquo;I am in my 29th year of ownership and this exercise made me think hard about what my end game is going to be. This vision exercise made me think through my exit strategy and ask myself the hard questions, including what do I want my life to be like once I am no longer a part of Wild Birds Unlimited,&rdquo; explained Maranhao.

In addition to laying the groundwork for tailored coaching plans, Wild Birds Unlimited takes care to also offer structural channels of support for franchisees as they work through implementation.

&ldquo;[We offer] monthly coaching calls, on-site visits from coaches, market meetings led by store owners with Franchise Support Center oversight, topic-driven committees and the annual Enterprise Leadership Conference,&rdquo; Anderson explained.

Anderson emphasized that as franchisees navigate the process of implementation, they are encouraged to reach out with any questions or concerns they may have.

&ldquo;Part of [the benefit to] working with a business coach is that we have a 24-hour-or-sooner response time,&rdquo; Anderson said.

That means franchisees can rely on Wild Birds Unlimited&rsquo;s business coaches for help on everything from prioritizing to troubleshooting to executing their selected initiatives, aiding them in their ability to soar to new heights in 2019.

Wild Birds Unlimited, WBU, pet franchise, retail franchise opportunity, franchisee support

Wild Birds Unlimited’s Year of Implementation: How 2019 Will Be the Franchise’s Year of Strategic Change

1851 Franchise

The backyard bird feeding brand utilizes business coaches for effective implementation of system-wide initiatives. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

wild-birds-unlimiteds-year-of-implementation-how-2019-will-be-the-franchises-year-of-strategic-change

Busy Bee Jumpers

Busy Bee Jumpers Buzzes into Franchising: Three New Franchisees Signed in First 30 Days

busy-bee-jumpers-buzzes-into-franchising-three-new-franchisees-signed-in-first-30-days

Fitness Premier

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum 

Fitness Premier 24/7 Clubs Reports Strong Midyear Momentum with Revenue Gains, Record Membership, and Strategic Expansion

fitness-premier-mid-year-growth-2025

Woodhouse Spas

image of a woodhouse spa franchise buildings exterior 

Woodhouse Spas Continues Strong Momentum With Double-Digit Growth in Q2

woodhouse-spas-q2-2025-growth-expansion

Layne's Chicken Fingers

Layne's Chicken Fingers-Mountain-State-Devo-June-2025

Layne’s Chicken Fingers Eyes Expansion in Mountain States

laynes-chicken-fingers-franchise-mountain-states-expansion

ServiceMaster Restore

ServiceMaster Restore Powers Into the Second Half of 2025 With Growth and Purpose-Driven Impact

ServiceMaster Restore Powers Into the Second Half of 2025 With Strong Growth and Purpose-Driven Impact

servicemaster-restore-powers-into-the-second-half-of-2025-with-strong-growth-and-purpose-driven-impact

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

Wild Birds Unlimited’s Year of Implementation: How 2019 Will Be the Franchise’s Year of Strategic Change

MORE STORIES LIKE THIS