Workout Anytime

<a href="https://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-announces-promotions-to-provide-enhanced-support-for-both-new-and-existing-franchisees-2716199" target="_blank" rel="nofollow">Workout Anytime’s</a> “think big, keep it simple and do it with integrity” motto has made it one of the most successful brands in the fitness space, with more than 160 units across the U.S. The brand’s continued growth is due in part to its focus on franchisee support, and now, it is continuing to put franchisees first with the promotion of two executives who are working closely together to ensure <a href="https://1851franchise.com/workoutanytime">Workout Anytime</a>’s franchise owners have the resources they need to thrive.<a href="https://www.linkedin.com/in/dennis-holcom-5674a56/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-announces-promotions-to-provide-enhanced-support-for-both-new-and-existing-franchisees-2716199" target="_blank" rel="nofollow">Dennis Holcom</a> and <a href="https://www.linkedin.com/in/wanda-jones-johnson/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-announces-promotions-to-provide-enhanced-support-for-both-new-and-existing-franchisees-2716199" target="_blank" rel="nofollow">Wanda Johnson</a> are no strangers to the world of fitness: Holcom has 30-plus years of experience in the industry, and Johnson has worked with Workout Anytime’s CEO, <a href="https://workoutanytimefranchise.com/our-story/corporate-support-team/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-announces-promotions-to-provide-enhanced-support-for-both-new-and-existing-franchisees-2716199#:~:text=Steve%20Strickland&amp;text=Mr.,Atlanta%2C%20Georgia%2C%20since%201999." target="_blank" rel="nofollow">Steve Strickland</a>, since the 80s. Their dedication to the fitness segment has taken them far — Holcom was promoted to senior vice president of franchise support with Workout Anytime, and Johson was promoted to senior vice president of franchise operations/construction.Together, they have one goal: preparing the brand’s franchisees for success.“Dennis and Wanda are two of the best people in their field,” said Strickland. “It's an honor to be able to recognize them for all that they've accomplished for Workout Anytime, and we’re proud that they’re continuing to grow with our company.”<h4>How Workout Anytime’s New Executive Roles Will Drive Franchisee Success</h4>Although Holcom and Johnson bring different strengths to their new roles, they also complement each other. And when working in tandem, they aim to provide the most streamlined, informative process for franchisees — from start to finish.“My role is on the front end,” said Johnson. “I work with the franchisees on standard operating procedures. I am with them all the way up to their opening day.”According to Holcom, he wears many hats — or one giant “sombrero.”&nbsp;“My role encompasses franchise support. We’re coaches who help with the franchisee relationships after they’ve gone through the initial build-out,” he said. “We help with the presale, the strategy and a little bit with the compliance, too. We’re the boots on the ground. And on the marketing side, we drive member acquisition and retention through monthly promotions as well as target where members are likely to purchase.&nbsp;Our real goal is to drive revenue, get people in the door and keep them.”Since franchise development is a major focus for Workout Anytime this year, Johnson and Holcom are making enhanced franchisee support their top priority in their new roles.“2020 taught us a lesson as far as how we onboard our franchisees,” Holcom said. “Prior, it was 10 days of on-site training. What we’ve had to do is rethink that process. How can we make our educational platform more easily comprehensible so our franchisees come prepared to do things that aren’t face-to-face?”Johnson added, “I want to focus on making an easier, simpler process for our franchisees because the quicker that turnaround, the easier it is for them to get to presales and opening their clubs. I’m going to work to make sure we can eliminate the obstacles and challenges that come with construction on the front end, too.”<h4>How Increased Franchisee Support Will Drive Workout Anytime’s Growth in 2021 and Beyond</h4>By streamlining the onboarding process and providing more support for franchisees, Johnson and Holcom hope to make 2021, 2022 and beyond some of the best years the brand will ever have.“We want to make it more of an experience,” Holcom said. “It’s going to be about the community and the experience, not just the brick-and-mortar side of it. We want to give better tools to our franchisees, especially with how the industry is changing. Our goal is to open 40 new clubs in 2021.”For Johnson, the future is all about unity. “We want to have engagement with our franchisees. They have their own experiences out there on the ground, and we can pull value from that perspective to become a better company and be unified as a team together.”As a part of its emphasis on franchise development, the brand will host a franchise conference in June 2021 to unite its corporate team with its franchise owners. And Johnson and Holcom expect nothing but continued growth and expansion.“We’re very much driven by the success of the company itself,” Holcom said. “This brand is poised to do great things now and in the future. We are the right size, we have what it takes to run our businesses and we have a great support staff and franchisees.”The startup costs for a Workout Anytime franchise range from $562,850 to $1,008,550, including the franchise fee. To learn more about franchising with Workout Anytime, visit&nbsp;<a href="https://workoutanytimefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=workout-anytime-announces-promotions-to-provide-enhanced-support-for-both-new-and-existing-franchisees-2716199" target="_blank" rel="nofollow">https://workoutanytimefranchise.com/.</a>

Workout Anytime Announces Promotions to Provide Enhanced Support for both New and Existing Franchisees

1851 Franchise

Recently promoted executives Dennis Holcom and Wanda Johnson are working together to ensure all franchise owners have the resources and tools they need to grow with the brand.

This brand page has been paid for by WORKOUT ANYTIME. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Workout Anytime Announces National Partnership With the American Cancer Society

Workout Anytime Teams Up with Viral Baseball Star Kyle “KJ” Jackson to Inspire Fitness Journeys Nationwide

Workout Anytime Appoints Savannah Baseball Star Kyle “KJ” Jackson as First-Ever Chief Aura Officer

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ATLANTA —&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, has appointed the viral Savannah baseball star and influencer Kyle “KJ” Jackson as its first Chief Aura Officer, reinforcing the brand’s commitment to intentionally leading culture, connection, and community across its clubs.KJ, known for his high-energy presence and ability to connect with fans across generations, will serve as a culture-focused ambassador for&nbsp;<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a>. The role is designed to extend beyond social media into the member experience, from digital welcomes and club-level storytelling, to new ways for members to share their own stories.“Workout Anytime has always been more than a place just to work out,” said&nbsp;<a href="https://www.linkedin.com/in/lynsay-flynt-5b6b54b3/">Lynsay Flynt</a>, Director of Marketing at Workout Anytime. “Over the past year, especially through The After campaign, we realized we weren’t just talking about fitness results. What truly makes the journey transformative isn’t access or equipment alone, it’s how people feel when they walk through our doors. It’s the energy, the consistency, and the human connection that reminds them they belong.”Flynt said the Chief Aura Officer role is meant to steward and lead the brand’s culture with intention as the franchise system continues to grow.“When we talk about aura, it’s not about hype or volume, it’s about presence,” Flynt said. “From the first time I met KJ, he showed a rare ability to walk into a room and make people feel seen, welcomed, and inspired. His personal journey, overcoming injuries and obstacles that could have derailed his path, instead became a launching pad for his growth and success. Like so many people, KJ faced real hurdles, and it’s that authenticity, that lived experience, that makes his aura such a natural fit for the culture and message that Workout Anytime is championing.”The partnership between Workout Anytime and KJ gained national attention through “The After” campaign in 2025, which proved to be a defining moment for the brand, demonstrating what’s possible when an athlete becomes embedded in a brand’s culture and story, rather than simply representing it. This moment became a natural bridge for KJ to step in as Chief Aura Officer.“Aura isn’t something you claim, it’s something people feel,” said KJ. “For me, it comes from being real, relatable, and grounded. I never want to feel above anyone. I want people to know that if it’s possible for me, it’s possible for them too.”For KJ, partnering with Workout Anytime as Chief Aura Officer is deeply personal, and a passion for him to continue to use his platform and influence for good.“I’ve faced injuries, setbacks, and moments where everything felt uncertain, but I learned that small wins, the right people, and the right environment can change everything,” KJ said. “Workout Anytime creates that environment, a place where people belong, feel supported, and are empowered to become their best selves, one step at a time.”By introducing the Chief Aura Officer role, Workout Anytime is taking an industry-first approach, placing culture, energy and authenticity at the center of leadership, not as a campaign or tagline, but as a lived experience across every club and community it serves.“This partnership with KJ feels like a natural next step for our brand,” said&nbsp;<a href="https://www.linkedin.com/in/jerry-pugh-31296b41/">Jerry Pugh</a>, CEO of Workout Anytime. “He doesn’t just understand our culture, he lives it, and we’re excited to grow together.”For more information or to find a location near you, visit&nbsp;<a href="http://workoutanytime.com">workoutanytime.com</a>.ABOUT WORKOUT ANYTIME:Atlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

Workout Anytime Franchise - Chief Aura Officer KJ Jackson - 1851 Franchise

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ATLANTA, GA&nbsp;—&nbsp;<a href="https://workoutanytimefranchise.com/">Workout Anytime</a>, the premium 24/7 fitness franchise with more than 190 locations nationwide, announced a national partnership with the<a href="https://www.cancer.org/"> American Cancer Society</a>, launching a systemwide initiative designed to mobilize members, teams and communities in the fight against cancer.The partnership centers on the Battle Ropes Challenge, a nationwide fundraising effort that brings people together around a shared cause. Participants complete a 30-second battle ropes exercise that works the full body, combining strength and cardio through waves, slams or steady movements. Each challenge includes a donation to the American Cancer Society and a personal tribute recognized in clubs and shared digitally.“<a href="https://1851franchise.com/workoutanytime/info">Workout Anytime</a> was built on the belief that fitness is about more than workouts — it’s about people,” said CEO&nbsp;<a href="http://linkedin.com/in/jerry-pugh-31296b41">Jerry Pugh</a>. “This partnership with the American Cancer Society allows us to turn movement into meaning and bring our entire system together around a cause that touches nearly every family. Together, we’re creating a powerful, visible way for our members and communities to stand up to cancer.”Throughout 2026, Workout Anytime will host the Battle Ropes Challenge at locations nationwide. The effort will include in-gym activities and online outreach, and is open to both members and non-members. Participation and updates will be shared using the hashtag #FightTheBattle.With more than 1.3 million volunteers nationwide, the American Cancer Society leads efforts to improve the lives of people with cancer and their families through advocacy, research and patient support. The organization currently invests more than $500 million in active research grants, provides hundreds of thousands of free rides to treatment and free nights of lodging for patients and caregivers each year, and directs more than 80% of every dollar raised toward programs and research.“We’re proud to partner with Workout Anytime and involve communities across the country,” said&nbsp;<a href="https://www.linkedin.com/in/juancuetohsnega/">Juan Cueto</a>, vice president of the American Cancer Society in Georgia. “This effort brings people together around physical activity while supporting our work to reduce the impact of cancer.”The collaboration also aligns with American Cancer Society guidelines for physical activity and healthy living, encouraging adults to engage in regular movement as part of a healthier lifestyle that can help reduce cancer risk.“Our members don’t just join a gym — they join a movement,” Pugh said. “Through this partnership, we’re proving that when communities move together, they can make a real difference.”ABOUT WORKOUT ANYTIMEAtlanta-based Workout Anytime is a premium, 24/7 fitness concept with over 190 locations across the U.S. Founded to provide members with state-of-the-art fitness facilities and an exceptional experience at an accessible price point, the brand delivers a strong, profitable business model for franchisees. Built on the foundation of “Think Big, Keep It Simple, and Do It with Integrity,” Workout Anytime is preparing for significant expansion across the U.S. and Central America by offering business-minded entrepreneurs a compelling opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on&nbsp;<a href="http://workoutanytimefranchise.com/">http://workoutanytimefranchise.com/</a>.

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Workout Anytime Accelerates Growth in 2025: New Leadership, NIL Initiatives and Franchise Expansion Signal Strong Midyear Momentum

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Workout Anytime Announces Promotions to Provide Enhanced Support for both New and Existing Franchisees

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