World Gym’s 2024 Franchisee Conference: A Celebration of Strength and Innovation

World Gym, the international leader in fitness and? conditioning, is thrilled to announce its 2024 Franchisee Conference, set to take place from September 29th to October 1st at Resorts World in the vibrant city of Las Vegas. This highly anticipated event will bring together franchisees from around the world for three days of inspiration, networking and strategic growth. With a robust agenda featuring keynotes, panels and workshops, the World Gym conference promises to be an invaluable experience for all attendees.

Agenda Highlights

The conference kicks off on September 29th with a welcome reception, setting the tone for what promises to be an engaging and informative event. Over the following two days, franchisees will have the opportunity to attend a variety of sessions designed to enhance their business operations, marketing strategies and overall franchise experience.

• CEO Kickoff: The conference will officially open with a keynote from World Gym CEO Lewis Stanton. “This conference is a pivotal moment for our brand,” Stanton said. “It’s an opportunity for our franchisees to not only learn from industry experts but also to connect with each other and share their own successes and challenges. We are stronger together, and this event embodies that spirit.”
• Brain Stretch Sessions: Led by energetic facilitators Jen and Fred, these interactive team building exercises will challenge participants to brainstorm and pitch innovative fitness ideas. “Our Brain Stretch sessions are all about creativity and collaboration,” Stanton said. “We want our franchisees to think outside the box and come up with ideas that could redefine the fitness experience for our members.”
• Keynote Speaker Mark Allen: One of the most anticipated moments of the conference will be the keynote address by Mark Allen, a six-time IRONMAN World Champion and one of the most respected figures in the world of triathlon. Known as “The Grip” for his ability to remain calm under pressure, Allen will share insights from his legendary career, emphasizing the pivotal role that strength training played in his success. “Mark Allen’s story is one of resilience and determination,” said Stanton. “His message aligns perfectly with the values we promote at World Gym — strength, perseverance and the relentless pursuit of excellence.”
• Panels and Workshops: The agenda is packed with sessions covering a wide range of topics, from sales and marketing to social media and expansion strategies. Franchisees will hear from their peers during panel discussions on retail sales, personal training and recovery, as well as from industry experts on how to leverage the latest marketing technology. “These sessions are designed to provide actionable insights that franchisees can take back to their businesses,” Stanton said. “Whether it’s learning how to close more sales or understanding the latest trends in fitness programming, there’s something for everyone.”

Why Attend?

The World Gym Franchisee Conference is more than just an event — it’s a celebration of the brand’s legacy and a look toward the future. With the fitness industry continuing to evolve, this conference offers franchisees the tools, knowledge and connections they need to stay ahead of the curve.

“Our franchisees are the backbone of World Gym,” said Stanton. “This conference is our way of showing our appreciation and providing them with the support they need to thrive. We’re excited about the future, and we want our franchisees to be just as excited.”

In addition to the wealth of knowledge and inspiration, the conference will also feature networking opportunities, a gala dinner and an awards ceremony to honor the outstanding achievements of franchisees over the past year.

World Gym invites all franchisees to join us in Las Vegas for this unforgettable event. Whether you’re a seasoned franchisee or new to the World Gym family, this conference is an opportunity to learn, grow, and connect with the best in the business.

For more information on franchising with World Gym, click here.