1851

<p>Corey Elias is the founder of <a href="https://www.francaptain.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-corey-elias-founder-of-franchise-captain-2714618" target="_blank" rel="nofollow"><u>Franchise Captain</u></a>, a franchise consultancy that helps prospective franchisees find franchisors that align with their goals and values. The business also connects clients with legal, funding and accounting support.&nbsp;</p><p>In addition to Franchise Captain, Elias also owns two other businesses: a residential and commercial property management company and a ballet studio that he runs with his wife.</p><p>Elias was named Rookie of the Year by the <a href="https://www.franchiseba.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-corey-elias-founder-of-franchise-captain-2714618" target="_blank" rel="nofollow"><u>Franchise Broker Association</u></a> in 2018. In 2019, he made the association’s top 10 brokers list. This year, he broke the top three.</p><p>We spoke with Elias about what he loves about the franchise industry, how the industry has reacted to COVID and more.</p><h4>1851 Franchise: How did you get into franchising?</h4><p>Corey Elias: I own three small businesses, and I truly enjoy the flexibility and financial independence this has afforded me and my family. I spent many years in corporate America making a lot of money for other people. Franchising gave me the ability to control my own destiny.</p><p>My Aunt, Pam Vias, has been a pioneer and trendsetter in the franchising industry. She introduced me to Sabrina Wall, CEO of the Franchise Brokers Association, and that was truly life-changing for me. That’s what got me started in this amazing industry. My aunt and Sabrina have taught me the value of ensuring the right fit and doing the research to assess the best franchise systems and business opportunities.&nbsp;</p><h4>1851: What do you love about the industry?</h4><p>Elias: I love the flexible lifestyle, meeting like-minded individuals and being my own boss. Don’t get me wrong, business ownership is tough. I saw a study from Vistaprint that said 62% of Americans dream of business ownership but only 13% actually own a business. Why? Because many people are fearful of taking this risk, but joining a great franchise system that shares your values can help take a bit of the risk out of the equation.</p><h4>1851: What makes someone a good fit for the franchise industry? Are there traits that are shared by the most successful franchise professionals you know?</h4><p>Elias: One of the surprising things I have discovered about the franchise industry is the lack of similar traits among successful franchisees. There’s a quote I like from the Franchise Brokers Association that goes, “We believe anyone can be a successful business owner when they discover the right opportunity.” This philosophy corresponds with what I have seen in the industry, with many different personality types excelling when given the right match and opportunity.&nbsp;</p><p>I studied psychology in school, and I’m intrigued by people’s motivations, strengths and weaknesses. I also provide my clients with a Zorakle assessment, which is a scientific business profile based on studies of thousands of franchisees. I love the challenge and strategy behind finding that franchise match. I spend many hours with a client before I ever introduce specific franchise systems. Normally, when we look at a franchise it is something they never considered, but they can see how it achieves their life goals.</p><h4>1851: How do you feel about the industry's response to the coronavirus crisis so far? Are there challenges or opportunities that the industry still needs to address?</h4><p>Elias: One of the most difficult aspects of this crisis is the uncertainty, but we have seen the industry come together during this unpredictable time. Early on, it seemed there were calls every day with industry experts ensuring that everyone had information to help make decisions. There is still a lot of uncertainty out there that is going to need a team effort to overcome.&nbsp;</p><p>There looks to be a growing affinity for small businesses among consumers right now, and I am optimistic there will be great growth once this crisis is under control. People’s dedication to supporting small businesses combined with lower job security should lead to a great environment for startups.</p><h4>1851: What advice do you have for other young up-and-comers in the space?</h4><p>Elias: My advice is twofold: first, make an effort to understand as many different systems and models as you can. Second, I have seen so much success from those who truly care and have a servant mindset. Business ownership is a huge life decision on so many levels. Never forget that when speaking with anyone who is interested in starting their own business.</p>

Corey Elias | Young Ones to Watch | 1851 Franchise

1851 Franchise

1851 Franchise interviewed the young franchise broker about how he got into franchising, what advice he has for up-and-coming business owners and more.

Young Ones to Watch: Corey Elias, Founder of Franchise Captain

young-ones-to-watch-corey-elias-founder-of-franchise-captain

TruBlue Home Service Ally

TruBlue’s Home Maintenance Plans: Peace of Mind for Homeowners

trublues-home-maintenance-plans-peace-of-mind-for-homeowners

Caring Transitions

Caring Transitions Targets Peoria, Illinois, for Franchise Growth

caring-transitions-targets-peoria-illinois-for-franchise-growth

Caring Transitions Celebrates a Strong Start to 2025 With 19 New Franchise Sales and Momentum-Building Training Events

caring-transitions-celebrates-a-strong-start-to-2025-with-19-new-franchise-sales-and-momentum-building-training-events

Right at Home

Right at Home 30th Anniversary in Home Care with Right at Home Logo

Celebrating 30 Years of Excellence and Future Innovations in Home Care

celebrating-30-years-of-excellence-and-future-innovations-in-home-care

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

franchise supplier award design with Locate AI logo and 1851 Franchise badge

Franchise Real Estate Services | Locate AI — Emerging Leaders in Franchise Support

locate-ai-emerging-leaders-in-franchise-support

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition

The Ultimate Guide to Selling Franchises: How to Position Your Value Proposition — Point of Differentiation

how-to-position-your-value-proposition-with-a-point-of-differentiation

The Ultimate Guide to Selling Franchises: How to Clarify Your Positioning – The “Why You/Why Now”

the-ultimate-guide-to-selling-franchises-how-to-clarify-your-positioning-the-why-youwhy-now

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

Young Ones to Watch: Corey Elias, Founder of Franchise Captain

MORE STORIES LIKE THIS