Growing a Franchise

Young Ones to Watch: Darren Keeler, VP of Marketing and Creative at Shuckin’ Shack

Young Ones to Watch: Darren Keeler, VP of Marketing and Creative at Shuckin’ Shack

Keeler offers this advice to anyone thinking about getting into franchising: “Operate your business like a speedboat instead of a barge. If you’re going down the water in a barge, it takes you a while to turn. If you’re operating like a speedboat, you can turn on a dime.”

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Lauren Garcia

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Lauren Garcia

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