1851

<p>This month, 1851 Franchise is highlighting many of the most promising up-and-coming professionals in the franchise industry in our annual <a href="https://1851franchise.com/youngones2020"><u>Young Ones to Watch</u></a> series. Samantha Lin, the VP of Marketing for multi-brand franchisor <a href="https://www.premiumservicebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-samantha-lin-vp-of-marketing-for-premium-service-brands-2714377" target="_blank" rel="nofollow"><u>Premium Service Brands</u></a>, believes that it's the people in the industry that make franchising so great.</p><h4>1851 Franchise: How did you get into franchising?</h4><p>Samantha Lin: I got into franchising because I got into marketing. I started out as a social media intern summer of 2017 at Premium Service Brands (PSB), and eventually became a social media strategist. When I started, we had about 5 people on the corporate staff; we’ve seen an unbelievable amount of growth since that time.&nbsp;</p><p>While I was finishing up my master's in Rome, I continued to work with PSB and also started working at a digital media strategy company in Italy. It was there I gained a really great perspective on the vendor side of franchising and determined how to write in different brand voices and styles.&nbsp;</p><h4>1851: What do you love about the industry?&nbsp;</h4><p>Lin: Because the franchise industry is so big, you get to meet a lot of different people. I have been the VP of marketing since February and have been transitioning into the role since then.&nbsp;</p><p>Since transitioning, I’ve come to understand even more in-depth just how diverse the system is. Most of the work we perform is hyper-local, not national. So you really get to see first hand what local businesses go through every day and meet the people involved in that process.&nbsp; When you support local businesses, you support the communities in which they reside. I love the grassroots lens of this industry.</p><h4>1851: What makes someone a good fit for the franchise industry? Are there traits that are shared by the most successful franchise professionals you know?</h4><p>Lin: The first thing that comes to mind is flexibility. Especially in-home services, franchisees and franchisors alike are adapting to the ever-changing needs of their clients. This isn’t about people just buying services; it's bigger than that. I truly believe, and so would my colleagues, that there are two types of clients: the franchisees and the buyers of services. Both need to be happy and cared for in order to be successful.</p><h4>1851: How do you feel about the industry's response to the coronavirus crisis so far? Are there challenges or opportunities that the industry still needs to address?</h4><p>Lin: I have been really amazed with how folks continue to respond to the pandemic. Right now, I’m signed up for a million and one newsletters to keep up to date with all things franchise while OCVID-19 persists. I’m continually impressed with how the franchise community has come together by hosting webinars or writing blogs that all deal with how to survive the difficult economy.&nbsp;</p><p>I really appreciate that the field by nature is communal; it's a cool kind of perk of working in franchises, that sense of community. There's always an opportunity for franchisees to give back, whether it's to their communities, their customers, or other franchisees in their network. I direct the non-profit that is part of our organization and right now we’re working with franchisees to help their respective communities supply resources to local churches and schools. This is just one way franchisees can support and step up in the community. If everyone works together in the network, it’s much more impactful than what you can do alone. Franchisee systems can both aid and go beyond transactional relationships.</p><h4>1851: What advice do you have for other young up-and-comers in the space?</h4><p>Lin: What I would say is read as much as you can; doing so has really helped me learn about franchising. I would also say find a really great mentor. There is always something you can learn from someone with more experience than you. I’ve been grateful that we’re a young organization, but we also have so many people who have come a long way in a short period of time. Their industry knowledge can only make us better.</p>

Young Ones to Watch: Samantha Lin, VP of Marketing for Premium Service Brands

1851 Franchise

1851 spoke with the young marketing professional about her swift path to success and why she loves the industry.

young-ones-to-watch-samantha-lin-vp-of-marketing-for-premium-service-brands

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service representative giving presentation

Strategic Partnerships Fuel Franchise Growth at HomeTeam Inspection Service

hometeam-inspection-service-franchise-growth-partnerships

Express Employment Professionals

What’s in the 2025 FDD? A Closer Look for Express Employment Professionals Franchise Buyers

whats-in-the-2025-fdd-a-closer-look-for-express-employment-professionals-franchise-buyers

petbar

How-petbar-Makes-Pets-and-Their-Owners-Happy-as-Part-of-the-Family-in-a-Clean-and-Fun-Environment

How petbar Makes Pets and Their Owners Happy as Part of the Family in a Clean and Fun Environment

petbar-franchise-opportunity-boutique-pet-grooming

petbar Franchisees Win the $6.89B Global Market With Complete Transparency, Self-Service and Membership Models, Creating the Happiest Place for Dogs

petbar-franchise-opportunity

Why petbar Wants to Be the “Disney World for Dogs” — and a Dream Business for Franchisees

petbar-franchise-dan-ashley-o-loughlin-qa

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

The Ultimate Guide To Selling Franchises: How to Leverage Franchise Expos

how-franchisors-can-leverage-franchise-expos-to-drive-success

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Champion: Driving Franchise Growth Through Award-Winning PR and Digital Marketing

champion-franchise-marketing-agency

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Franchisee spotlight graphic with photo of Ed Holmes and Papa Murphy's logo

Thirty Years of Take ‘n’ Bake: Ed Holmes Reflects on a Lifetime With Papa Murphy’s

papa-murphys-franchise-ed-holmes-30-years

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

From Personal Care to Purpose-Driven Business: Why This Couple Is Bringing Griswold to Houston

from-personal-care-to-purpose-driven-business-why-this-couple-is-bringing-griswold-to-houston

Young Ones to Watch: Samantha Lin, VP of Marketing for Premium Service Brands

MORE STORIES LIKE THIS