1851

<p>This month, 1851 Franchise is highlighting many of the most promising up-and-coming professionals in the franchise industry in our annual <a href="https://1851franchise.com/youngones2020"><u>Young Ones to Watch</u></a> series. Samantha Lin, the VP of Marketing for multi-brand franchisor <a href="https://www.premiumservicebrands.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=young-ones-to-watch-samantha-lin-vp-of-marketing-for-premium-service-brands-2714377" target="_blank" rel="nofollow"><u>Premium Service Brands</u></a>, believes that it's the people in the industry that make franchising so great.</p><h4>1851 Franchise: How did you get into franchising?</h4><p>Samantha Lin: I got into franchising because I got into marketing. I started out as a social media intern summer of 2017 at Premium Service Brands (PSB), and eventually became a social media strategist. When I started, we had about 5 people on the corporate staff; we’ve seen an unbelievable amount of growth since that time.&nbsp;</p><p>While I was finishing up my master's in Rome, I continued to work with PSB and also started working at a digital media strategy company in Italy. It was there I gained a really great perspective on the vendor side of franchising and determined how to write in different brand voices and styles.&nbsp;</p><h4>1851: What do you love about the industry?&nbsp;</h4><p>Lin: Because the franchise industry is so big, you get to meet a lot of different people. I have been the VP of marketing since February and have been transitioning into the role since then.&nbsp;</p><p>Since transitioning, I’ve come to understand even more in-depth just how diverse the system is. Most of the work we perform is hyper-local, not national. So you really get to see first hand what local businesses go through every day and meet the people involved in that process.&nbsp; When you support local businesses, you support the communities in which they reside. I love the grassroots lens of this industry.</p><h4>1851: What makes someone a good fit for the franchise industry? Are there traits that are shared by the most successful franchise professionals you know?</h4><p>Lin: The first thing that comes to mind is flexibility. Especially in-home services, franchisees and franchisors alike are adapting to the ever-changing needs of their clients. This isn’t about people just buying services; it's bigger than that. I truly believe, and so would my colleagues, that there are two types of clients: the franchisees and the buyers of services. Both need to be happy and cared for in order to be successful.</p><h4>1851: How do you feel about the industry's response to the coronavirus crisis so far? Are there challenges or opportunities that the industry still needs to address?</h4><p>Lin: I have been really amazed with how folks continue to respond to the pandemic. Right now, I’m signed up for a million and one newsletters to keep up to date with all things franchise while OCVID-19 persists. I’m continually impressed with how the franchise community has come together by hosting webinars or writing blogs that all deal with how to survive the difficult economy.&nbsp;</p><p>I really appreciate that the field by nature is communal; it's a cool kind of perk of working in franchises, that sense of community. There's always an opportunity for franchisees to give back, whether it's to their communities, their customers, or other franchisees in their network. I direct the non-profit that is part of our organization and right now we’re working with franchisees to help their respective communities supply resources to local churches and schools. This is just one way franchisees can support and step up in the community. If everyone works together in the network, it’s much more impactful than what you can do alone. Franchisee systems can both aid and go beyond transactional relationships.</p><h4>1851: What advice do you have for other young up-and-comers in the space?</h4><p>Lin: What I would say is read as much as you can; doing so has really helped me learn about franchising. I would also say find a really great mentor. There is always something you can learn from someone with more experience than you. I’ve been grateful that we’re a young organization, but we also have so many people who have come a long way in a short period of time. Their industry knowledge can only make us better.</p>

Young Ones to Watch: Samantha Lin, VP of Marketing for Premium Service Brands

1851 Franchise

1851 spoke with the young marketing professional about her swift path to success and why she loves the industry.

young-ones-to-watch-samantha-lin-vp-of-marketing-for-premium-service-brands

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Fitness Premier

The Secret to Fitness Franchise Success? It's Not Just the Workouts

fitness-premier-franchise-marketing-support

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Mike Revak - Chief Business Officer - Sky Zone - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Mike Revak — President and Chief Business Officer, Sky Zone

top-25-franchise-marketing-leaders-mike-revak-chief-business-officer-sky-zone

Top 25 Franchise Marketing Leaders: Cathy Chavenet — Chief Marketing Officer, Paris Baguette

top-25-franchise-marketing-leaders-cathy-chavenet-chief-marketing-officer-paris-baguette

BooXkeeping: Making Bookkeeping Cool for Franchisors, Franchisees, and Small Business Owners

booxkeeping-making-bookkeeping-cool-for-franchisors-franchisees-and-small-business-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

Young Ones to Watch: Samantha Lin, VP of Marketing for Premium Service Brands

MORE STORIES LIKE THIS