Franchise Deep Dive: Surface Specialists Systems Franchise Costs, Fees, Profit and Data

With a low-cost of entry and high potential for success, Surface Specialists provides entrepreneurs with a rewarding business ownership opportunity.

By Jeff DwyerStaff Writer

1:13PM • 10/04/23

LAST UPDATED: September 27, 2023
FRANCHISE WEBSITE: https://www.surfacespecialistsfranchise.com/
NUMBER OF LOCATIONS: 49
REPORTED COST TO GET IN: $43,200 to $56,000
REPORTED ROI (Item 19): $307,720.68 average franchise gross sales

Surface Specialists is a restoration franchise that specializes in the repair and refinishing of bathroom and kitchen surfaces, including damaged tubs, showers, sinks, and counters in home and commercial properties. The brand was established in 1981 by founder Wayne McClosky, who grew his single location into a family of franchises across the United States.

How Many Surface Specialist Locations Are There?

As of September 2023, there are 49 Surface Specialist locations throughout the U.S. and Puerto Rico. The brand is actively offering new franchise opportunities in the U.S. and Canada.

What Is Surface Specialists’ Business Model?

Dan Kaplan, the CEO and president of Surface Specialists describes the franchise as a “low-cost investment with great profit potential.” The brand primarily operates as a home-based business, meaning there’s no need to open a physical storefront, which will keep overhead costs low for franchisees.

Additionally, franchisees have the ability to enjoy multiple revenue streams. Although the core of every Surface Specialists franchise is to offer bathtub refinishing and repair, most locations provide a variety of additional services, including:

Bathroom refinishing
Bathtub repairs
Acrylic liners and accessories
Tub-to-shower conversions
Counter refinishing and repairs
Whirlpool conversions
Whirlpool mechanical repairs
Glass scratch removal
Vinyl window repairs
Spa and hot tub refinishing and repair
Marble and granite polishing and repair
Door sill overlay

Franchisees can also benefit from having a protected territory that consists of a population base of roughly 2 million people.

How Much Can Surface Specialists Franchise Owners Make?

According to Surface Specialists’ consumer-facing website, the top franchise gross sales in 2023 were $2,987,319. The average franchise gross sales in 2023 were $307,720.68.

How Much Does It Cost to Open a Surface Specialists Franchise?

The initial investment necessary to open a Surface Specialists franchise ranges from $43,200 to $56,000. The brand also offers in-house financing for a portion of the franchise fee, which allows franchisees to get started for as little as $29,000 down.

What Is the Franchise Fee for Surface Specialists?

The franchise fee required to open a Surface Specialists franchise is $36,000. The brand also offers a 10% discount off its initial franchise fee for qualified veterans.

Who’s On Surface Specialists’ Leadership Team?

Dan Kaplan — President and CEO
Miranda Kaplan — Vice President
Ami Irali — Marketing and Sales Director
Megan Kaplan — Shipping Manager and Admin Assistant

What Helpful Articles Can I Read to Learn More About Surface Specialists?

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