Franchise Deep Dive: VirtuRide Franchise Costs, Fees, Profit and Data

VirtuRide is an ambitious new franchise opportunity that seeks to revolutionize the cycling industry by transforming traditional stationary bike workouts.

By Jeff DwyerStaff Writer

Updated 8:08AM • 08/16/23

LAST UPDATED: August 2, 2023
FRANCHISE WEBSITE: https://www.virturide.com/about/franchise-opportunities/
NUMBER OF LOCATIONS: 2
REPORTED COST TO GET IN: $300,000
REPORTED ROI (Item 19): $140,000 (average gross sales for one year)

VirtuRide is an indoor cycling brand that rivals traditional spin classes. VirtuRide utilizes universal motion platforms under its bikes, seamlessly synchronized with a road movie displayed on a giant screen in VirtuRide studios. Or, at-home riders can choose on-demand options. Additionally, each bike is equipped with a cooling fan, ensuring a comfortable workout experience by keeping your core temperature cool.

The brand was founded in 2015 by former spin class teacher Omer Cohen and recently started offering franchise opportunities. Cohen said VirtuRide mixes together fitness, technology and entertainment to create an immersive experience for those looking for a new approach to indoor cycling.

How Many VirtuRide Locations Are There?

As of August 2023, there are two VirtuRide clubs open. To learn more about franchising opportunities with VirtuRide, contact the team directly.

What Is VirtuRide’s Business Model?

VirtuRide’s business model is versatile and caters to different settings and individuals. It is designed for both group settings with up to 30 people in a stand-alone studio and integration into fitness centers. The brand also offers an individual full virtual reality (VR) experience using Meta Quest 2 Goggles in the comfort of one’s own home. The company’s technology is fully patented and registered, including its trademarks, both in the U.S. and internationally.

As mentioned, VirtuRide brings together three key elements: fitness, entertainment and technology. By combining these aspects, the brand claims it is able to deliver the ultimate outdoor riding experience, known as the “Best Ride Ever,” indoors.

How Much Can VirtuRide Franchise Owners Make?

According to VirtuRide founder Omer Cohen, franchise owners can earn an average of $140,000 in gross revenue per year operating just two classes a day for seven days a week. However, owners are not limited to two classes per day and are empowered to host more.

Franchisees also have the opportunity to tap into additional revenue streams through VirtuRide. The brand hosts paid advertisements on its screens, providing an avenue for generating extra income. VirtuRide offers an on-demand program, making all its movies available for individual purchase. This feature allows customers to engage in workouts without the need to invest in the entire equipment setup.

How Much Does It Cost to Open a VirtuRide?

The estimated investment to open a VirtuRide franchise location with 30 bikes, excluding rent, costs roughly $300K. This investment covers all the equipment, rights to use the patent, training and the rights to sell the at-home home version to customers.

What Is the Franchise Fee for VirtuRide?

The franchise fee to open a VirtuRide location is $25K.

Who’s On VirtuRide’s Leadership Team?

Omer Cohen — Founder

What Helpful Articles Can I Read to Learn More About VirtuRide?

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