2023’s Top Franchise Brokers: John Armstrong

• The Broker: John Armstrong
• The Company: FranNet

1851 Franchise asked John Armstrong about his experience as a franchise broker, what makes him successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.

During our interview, Armstrong said not only is it important to be an active listener and to know your clients in and out, but it’s also vital to know when to put your foot down and say “no.” By taking this approach, Armstrong was able to help his clients make well-informed and impactful decisions.

“You have to know when to say, ‘Hey this isn’t right,’” said Armstrong. “I tell all my clients that ‘no’ is a very valid answer at any time.”

You can watch the full interview above or on YouTube.