1851

Real estate might not be the first thing that comes to mind if you’re thinking about franchising, but it should be. The real estate market not only <a href="https://magazine.realtor/news-and-commentary/feature/article/2021/01/real-estate-in-2021-plenty-of-reason-for-optimism?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">kept the economy afloat </a>during one of the most devastating economic downturns in recent history, it is historically one of the most stable, low-risk, high-profit industries to invest in.&nbsp;Whether residential or commercial, for sale or rental, there will always be demand for real estate, even in times of crisis. Owning your own real estate brokerage is a time-tested path to building wealth —&nbsp;and investing in a real estate franchise is a great way to do it.&nbsp;Among the benefits of buying a real estate franchise are marketing, training and operational support that allow you to grow your business faster. But the true value that a real estate franchise offers is brand name awareness, which will bring you clients, agents and even buyers if you decide to sell.&nbsp;Here are some of the top names in real estate franchising right now:<h4><a href="https://bhgrefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Better Homes &amp; Gardens Real Estate</a></h4><ul><li>Buy-in cost: $35,000</li><li>Agent split: 70%</li><li>Good for: Agents who want top-notch training</li></ul>A trusted source in real estate for more than 90 years, Better Homes &amp; Gardens offers best-in-class marketing tools and tech support, online training through its Be Better University, licensing and post-licensing support and a national lead strategy that includes paid search, SEO, social media and video.<h4><a href="https://www.century21.com/about-us/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Century 21</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 50%</li><li>Good for: Agents looking for a supportive workplace culture</li></ul>With more brand awareness than almost any other real estate brand, Century 21 offers&nbsp; comprehensive training, marketing support and the scale and power of a true global partner to its more than 8,000 franchise owners across 80 countries.&nbsp;<h4><a href="https://www.coldwellbankerinternational.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Coldwell Banker International</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 60%</li><li>Good for: New agents who want expert guidance and resources</li></ul>One of the most respected names in real estate, Coldwell Banker was the first full-service real estate brand to launch a national website, stream listing videos online, create a mobile friendly site and more recently continue its commitment to innovation with an industry-first Smart Home Staging Kit.<h4><a href="https://www.kwuk.com/join-us/franchise.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Keller Williams</a></h4><ul><li>Buy-in cost: $35,000</li><li>Agent split: 70%</li><li>Good for: Agents looking for a team-oriented culture</li></ul>With more than 170,000 agents, Keller Williams’ formula for success was created by studying its most successful agents and teaching every agent the same strategies and tactics. Founded by Gary Keller and Joe Williams in 1983 and franchising since 1987, Keller Williams boasts more than 1,000 locations worldwide.<h4><a href="https://www.remax-franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">RE/MAX</a></h4><ul><li>Buy-in cost: $12,500-$35,000</li><li>Agent split: 95%</li><li>Good for: Agents who want to work solo</li></ul>One of the most successful franchises across all industries, RE/MAX’s model allows individual agents to run their own businesses while sharing office and administrative expenses. Founded in 1973 and franchising since 1975, RE/MAX agents — more than 120,000 worldwide — sell more real estate than any other&nbsp; brokerage.&nbsp;<h4><a href="https://www.sothebysrealty.com/eng/become-an-affiliate-international?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Sotheby's International Realty</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 70%</li><li>Good for: Agents who want to focus on luxury listings</li></ul>Founded in 1976 to provide independent brokerages with a marketing and referral program for luxury listings, Sotheby's International Realty supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house.

6 Real Estate Franchises To Buy In 2021

1851 Franchise

You might be surprised to learn that some of the most recognizable names in real estate are franchises. Here’s what they have to offer. 

6-real-estate-franchises-to-buy-in-2021

Benjamin Franklin Plumbing

image of a benjamin franklin plumber employee franchise

Top 5 Reasons To Invest in Benjamin Franklin Plumbing Right Now

benjamin-franklin-plumbing-franchise-5-reasons-to-buy

Mister Sparky Electric

image of mister sparky cars franchise authority brands

Wired for Success: 5 Powerful Reasons To Invest in a Mister Sparky Franchise Now

mister-sparky-franchise-5-reasons-to-invest

image of Mister sparky electric employee working with customer

On-Time, Every Time: How Mister Sparky Delivers the Electrical Service Homeowners Can Count On

mister-sparky-electric-service-franchise

image of mister sparky electric on time elctricians from franchise mister sparky

The Electrician You Can Count On: How Mister Sparky Delivers Power, Punctuality and Profitability

mister-sparky-franchise-power-punctuality-profitiability

image of a benjamin franklin plumber employee helping a customer

The Punctual Plumber That Wins: How Benjamin Franklin Plumbing Redefines Home-Service Reliability

benjamin-franklin-plumbing-home-service-reliability

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Planet Fitness Franchisees Donate $100K to Support Texas Flood Relief - 1851 Franchise

Planet Fitness Franchisees Donate $100K To Support Texas Flood Relief

planet-fitness-texas-flood-relief

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Subway - John Fitzpatrick Named CEO - Breaking News - 1851 Franchise

Subway Names Jonathan Fitzpatrick as New CEO, Effective July 28

jonathan-fitzpatrick-subway-ceo-leadership-change

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Navy Veteran and Professional Artist Couple Open Caring Transitions in Texas

Navy Veteran and Professional Artist Couple Set Out to Build a Purpose-Driven Business With Caring Transitions in Texas

navy-veteran-and-professional-artist-couple-set-out-to-build-a-purpose-driven-business-with-caring-transitions-in-texas

Why This Real Estate Broker Decided To Bring Caring Transitions to Central Texas

6 Real Estate Franchises To Buy In 2021

MORE STORIES LIKE THIS