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Real estate might not be the first thing that comes to mind if you’re thinking about franchising, but it should be. The real estate market not only <a href="https://magazine.realtor/news-and-commentary/feature/article/2021/01/real-estate-in-2021-plenty-of-reason-for-optimism?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">kept the economy afloat </a>during one of the most devastating economic downturns in recent history, it is historically one of the most stable, low-risk, high-profit industries to invest in.&nbsp;Whether residential or commercial, for sale or rental, there will always be demand for real estate, even in times of crisis. Owning your own real estate brokerage is a time-tested path to building wealth —&nbsp;and investing in a real estate franchise is a great way to do it.&nbsp;Among the benefits of buying a real estate franchise are marketing, training and operational support that allow you to grow your business faster. But the true value that a real estate franchise offers is brand name awareness, which will bring you clients, agents and even buyers if you decide to sell.&nbsp;Here are some of the top names in real estate franchising right now:<h4><a href="https://bhgrefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Better Homes &amp; Gardens Real Estate</a></h4><ul><li>Buy-in cost: $35,000</li><li>Agent split: 70%</li><li>Good for: Agents who want top-notch training</li></ul>A trusted source in real estate for more than 90 years, Better Homes &amp; Gardens offers best-in-class marketing tools and tech support, online training through its Be Better University, licensing and post-licensing support and a national lead strategy that includes paid search, SEO, social media and video.<h4><a href="https://www.century21.com/about-us/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Century 21</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 50%</li><li>Good for: Agents looking for a supportive workplace culture</li></ul>With more brand awareness than almost any other real estate brand, Century 21 offers&nbsp; comprehensive training, marketing support and the scale and power of a true global partner to its more than 8,000 franchise owners across 80 countries.&nbsp;<h4><a href="https://www.coldwellbankerinternational.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Coldwell Banker International</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 60%</li><li>Good for: New agents who want expert guidance and resources</li></ul>One of the most respected names in real estate, Coldwell Banker was the first full-service real estate brand to launch a national website, stream listing videos online, create a mobile friendly site and more recently continue its commitment to innovation with an industry-first Smart Home Staging Kit.<h4><a href="https://www.kwuk.com/join-us/franchise.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Keller Williams</a></h4><ul><li>Buy-in cost: $35,000</li><li>Agent split: 70%</li><li>Good for: Agents looking for a team-oriented culture</li></ul>With more than 170,000 agents, Keller Williams’ formula for success was created by studying its most successful agents and teaching every agent the same strategies and tactics. Founded by Gary Keller and Joe Williams in 1983 and franchising since 1987, Keller Williams boasts more than 1,000 locations worldwide.<h4><a href="https://www.remax-franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">RE/MAX</a></h4><ul><li>Buy-in cost: $12,500-$35,000</li><li>Agent split: 95%</li><li>Good for: Agents who want to work solo</li></ul>One of the most successful franchises across all industries, RE/MAX’s model allows individual agents to run their own businesses while sharing office and administrative expenses. Founded in 1973 and franchising since 1975, RE/MAX agents — more than 120,000 worldwide — sell more real estate than any other&nbsp; brokerage.&nbsp;<h4><a href="https://www.sothebysrealty.com/eng/become-an-affiliate-international?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Sotheby's International Realty</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 70%</li><li>Good for: Agents who want to focus on luxury listings</li></ul>Founded in 1976 to provide independent brokerages with a marketing and referral program for luxury listings, Sotheby's International Realty supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house.

6 Real Estate Franchises To Buy In 2021

1851 Franchise

You might be surprised to learn that some of the most recognizable names in real estate are franchises. Here’s what they have to offer. 

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Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

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Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Dog Training Elite

Dog Training Elite -Tips-to-Ease-Dog Anxiety-for-4th of July- July-2025

Dog Training Elite Shares Tips To Ease Dog Anxiety for 4th of July

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Melting Pot

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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6 Real Estate Franchises To Buy In 2021

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