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Real estate might not be the first thing that comes to mind if you’re thinking about franchising, but it should be. The real estate market not only <a href="https://magazine.realtor/news-and-commentary/feature/article/2021/01/real-estate-in-2021-plenty-of-reason-for-optimism?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">kept the economy afloat </a>during one of the most devastating economic downturns in recent history, it is historically one of the most stable, low-risk, high-profit industries to invest in.&nbsp;Whether residential or commercial, for sale or rental, there will always be demand for real estate, even in times of crisis. Owning your own real estate brokerage is a time-tested path to building wealth —&nbsp;and investing in a real estate franchise is a great way to do it.&nbsp;Among the benefits of buying a real estate franchise are marketing, training and operational support that allow you to grow your business faster. But the true value that a real estate franchise offers is brand name awareness, which will bring you clients, agents and even buyers if you decide to sell.&nbsp;Here are some of the top names in real estate franchising right now:<h4><a href="https://bhgrefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Better Homes &amp; Gardens Real Estate</a></h4><ul><li>Buy-in cost: $35,000</li><li>Agent split: 70%</li><li>Good for: Agents who want top-notch training</li></ul>A trusted source in real estate for more than 90 years, Better Homes &amp; Gardens offers best-in-class marketing tools and tech support, online training through its Be Better University, licensing and post-licensing support and a national lead strategy that includes paid search, SEO, social media and video.<h4><a href="https://www.century21.com/about-us/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Century 21</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 50%</li><li>Good for: Agents looking for a supportive workplace culture</li></ul>With more brand awareness than almost any other real estate brand, Century 21 offers&nbsp; comprehensive training, marketing support and the scale and power of a true global partner to its more than 8,000 franchise owners across 80 countries.&nbsp;<h4><a href="https://www.coldwellbankerinternational.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Coldwell Banker International</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 60%</li><li>Good for: New agents who want expert guidance and resources</li></ul>One of the most respected names in real estate, Coldwell Banker was the first full-service real estate brand to launch a national website, stream listing videos online, create a mobile friendly site and more recently continue its commitment to innovation with an industry-first Smart Home Staging Kit.<h4><a href="https://www.kwuk.com/join-us/franchise.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Keller Williams</a></h4><ul><li>Buy-in cost: $35,000</li><li>Agent split: 70%</li><li>Good for: Agents looking for a team-oriented culture</li></ul>With more than 170,000 agents, Keller Williams’ formula for success was created by studying its most successful agents and teaching every agent the same strategies and tactics. Founded by Gary Keller and Joe Williams in 1983 and franchising since 1987, Keller Williams boasts more than 1,000 locations worldwide.<h4><a href="https://www.remax-franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">RE/MAX</a></h4><ul><li>Buy-in cost: $12,500-$35,000</li><li>Agent split: 95%</li><li>Good for: Agents who want to work solo</li></ul>One of the most successful franchises across all industries, RE/MAX’s model allows individual agents to run their own businesses while sharing office and administrative expenses. Founded in 1973 and franchising since 1975, RE/MAX agents — more than 120,000 worldwide — sell more real estate than any other&nbsp; brokerage.&nbsp;<h4><a href="https://www.sothebysrealty.com/eng/become-an-affiliate-international?utm_source=1851franchise.com&utm_medium=article&utm_campaign=6-real-estate-franchises-to-buy-in-2021-2716402" target="_blank" rel="nofollow">Sotheby's International Realty</a></h4><ul><li>Buy-in cost: $25,000</li><li>Agent split: 70%</li><li>Good for: Agents who want to focus on luxury listings</li></ul>Founded in 1976 to provide independent brokerages with a marketing and referral program for luxury listings, Sotheby's International Realty supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house.

6 Real Estate Franchises To Buy In 2021

1851 Franchise

You might be surprised to learn that some of the most recognizable names in real estate are franchises. Here’s what they have to offer. 

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Layne's Chicken Fingers

Layne's Chicken Fingers - VP of Culture Operations - Cuyler Esposito - 1851 Franchise

Layne’s Chicken Fingers Appoints Cuyler Esposito as Vice President of Culture Operations

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Jollibee

Jollibee Franchise - EOY 2025 - Momentum 2026 - 1851 Franchise

Jollibee Closes Out Landmark Year With Strong Franchise Momentum Across the United States and Canada

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Fitness Premier

Fitness Premier Franchise - Looking Ahead to 2026 - 1851 Franchise

Building a Fitness Business With Staying Power: Why Fitness Premier Is Looking Ahead to 2026

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Fresh Coat

Fresh Coat Painters - Seph Duggan - Lakeland Florida - 1851 Franchise

Multigenerational Contractor Seph Duggan Launches Fresh Coat Painters of Lakeland, Florida

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Fresh Coat Painters - Mary Steele - Franchisee Feature - 1851 Franchise

How a Major Life Pivot Led This Military Spouse to Open a Fresh Coat Franchise in Melbourne, Florida

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Domino's Franchise - North Pole - Dec 2025 - 1851 Franchise

Domino’s Pizza Brings Delivery Cheer to North Pole, Alaska

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California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

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Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

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Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

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6 Real Estate Franchises To Buy In 2021

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