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In an interview with <a href="https://www.bloomberg.com/news/articles/2021-10-19/food-shortages-crop-up-again-as-supply-chain-headaches-worsen?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bloomberg-aw-on-the-next-supply-chain-crunch-food-shortages-2717028" target="_blank" rel="nofollow">Bloomberg</a>, <a href="https://www.linkedin.com/in/kevin-bazner-7b4a546?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bloomberg-aw-on-the-next-supply-chain-crunch-food-shortages-2717028" target="_blank" rel="nofollow">Kevin Bazner</a>, CEO of <a href="http://www.awfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bloomberg-aw-on-the-next-supply-chain-crunch-food-shortages-2717028" target="_blank" rel="nofollow">A&amp;W</a>, shared how the 102-year-old brand with 500-plus-locations has had to pivot its marketing strategies due to supply chain shortages. Earlier this year, the Lexington-based brand had to cancel a chicken tender marketing deal because its supplier couldn’t get extra stock of poultry. <a href="https://1851franchise.com/awrestaurants">A&amp;W</a> was able to pivot and went with a chili-cheese fry promotion instead.“Rather than running short, we replaced the promotion with something we could get,” Bazner said. “Supplies are improving, but we're still only getting about 80% of our orders.”Despite the ongoing struggles quick-service restaurant brands are experiencing in the food and labor shortage, along with inflation, A&amp;W experienced its <a href="https://1851franchise.com/awrestaurants/aw-saw-a-9-comp-sales-increase-in-2020-now-the-franchise-is-focusing-on-its-standalone-model-to-drive-growth-in-2021-2715767#franchisor">ninth year</a> of consecutive growth in 2020 and is on track to exceed its goal of awarding <a href="https://1851franchise.com/awrestaurants/aw-wraps-up-q2-with-14-new-restaurant-commitments-and-20-more-deals-in-the-pipeline-2716368#featured">20</a> new franchise agreements in 2021. The brand, which is known for its Root Beer, was also named as one of <a href="https://www.qsrmagazine.com/content/17-best-restaurant-franchising-deals?utm_campaign=20210907&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=bloomberg-aw-on-the-next-supply-chain-crunch-food-shortages-2717028" target="_blank" rel="nofollow">QSR Magazine</a>’s <a href="https://1851franchise.com/awrestaurants/aw-restaurants-named-one-of-the-17-best-restaurant-franchising-deals-by-qsr-magazine-2716785#featured">Top 17</a> Restaurant Franchising Deals in 2021.&nbsp;Read the full article <a href="https://www.bloomberg.com/news/articles/2021-10-19/food-shortages-crop-up-again-as-supply-chain-headaches-worsen?utm_source=1851franchise.com&utm_medium=article&utm_campaign=bloomberg-aw-on-the-next-supply-chain-crunch-food-shortages-2717028" target="_blank" rel="nofollow">here</a>.

A&W Restaurants | Supply Chain Crunch & Food Shortages | 1851 Franchise

1851 Franchise

A&W’s CEO Kevin Bazner discusses how the iconic American brand has had to pivot amid the latest struggle in the quick-service restaurant industry.

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