Bloom: The Skills That Matter

It seems that franchise industry may be in for another sea change. A.G. Lafley, chairman and CEO of Procter & Gamble Co., recently made a announcement that the company now spends up to 35 percent of its $4.8 billion annual marketing budget on digital. Similarly, Chili’s has announced plans.....

By DAVID BLOOM

SPONSOREDUpdated 11:24 AM • 12/18/13

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