Brands support New Year's resolutions through value-based promotions

Once the excitement of Christmas passes and the dust from holiday stress settles, there is one thing every one prepares for. Resolution season. The No.1 New Year’s resolution is always to become healthier as well as to lose weight.  Another popular resolution at the top of everyone’s list is to become more aware of spending and making a conscious effort to become more financially responsible. This resolution of saving is not just a goal for consumers to embrace and work toward, but is also a chance for brands, primarily retail and restaurant companies, to push their big-value promotions to help customers save money in the new year. For the past year, Brandon, Florida-based Beef ‘O’ Brady’s has focused on a specific value-based promotion and is planning to drive this marketing strategy directly into Q1. By pushing some of the most popular menu items on certain days of the week, such as Burger Mondays, Tacos on Tuesdays, and Pizza & Wing Wednesdays, all offered for no more than $10, the company feels this will continue to draw customers who are on a budget and still allow them to enjoy their favorite entrees. “Our commitment to value has existed since our first location opened 30 years ago, and with our Monday through Wednesday value promotions, we’ve seen tremendous success so far so we decided this would be a great way to ring in the New Year,” said Chris Elliot, CEO of Beef ‘O’ Brady’s. “This promotion has been adding value for our customers as well as contributing to the successful momentum we plan to continue in 2015.” Earlier this year, Chicago-based Forever Brands introduced the concept of BEE & TEA. Throughout 2015, the brand will be adding the new idea to a variety of Forever Yogurt locations throughout the nation, adding more options and flavors for customers to choose from. Forever Brands is ringing in the new year by vamping up the BEE & TEA menu with changes to their combo options, which alternate from steamed buns called baos, boba tea and rice/quinoa bowls, all which don’t exceed $10. “With BEE & TEA entering the market this year, we wanted to ensure that our customers know that the brand has many of the same values of Forever Yogurt incorporated into the newer concept, including an affordable cost and family-friendly atmosphere," said Mandy Calara, CEO and founder of Forever Brands. "We are excited about launching our new combo menu options to better serve the customer with value and taste.”