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Burger King Takes Aim at Chick-fil-A With LGBTQ+ Donations

Reigniting the chicken sandwich wars, Burger King will donate to the Human Rights Campaign for every “Ch’King” sold this month.

By Sarah Brown1851 Franchise Copy Editor
Updated 11:11AM 06/08/21

Burger King is kicking off Pride Month with a little bit of sass.

In a recent tweet, the fast food chain announced it will donate 40 cents for every chicken sandwich sold in June to The Human Rights Campaign, the world’s largest LGBTQ civil rights organization. 

The tweet also called out Chick-fil-A, who claims it is the “Home of the Original Chicken Sandwich,” by saying, “(even on Sundays ?) your chicken sandwich craving can do good!”

Chick-fil-A is known for closing its restaurants every Sunday, and the chain has been criticized in the past for its donations to anti-LQBTQ+ groups (groups the brand has ceased donating to in recent years). The brand’s CEO, Dan Cathy, also made comments in 2012 about his opposition to gay marriage. But the backlash to Chick-fil-A’s cultural inflammations don’t seem to have hurt the brand’s sales, which have tripled since Cathy spoke out against gay marriage.

Cathy, along with other fast food chains like Wendy’s, Taco Bell and McDonald’s, was identified last week by The Daily Beast as a donor to the National Christian Charitable Foundation, which has a history of funding opposition to The Equality Act. According to Business Insider, however, Chick-fil-A has not donated to the cause in over a decade.

Chick-fil-A has declined to comment on Burger King’s tweet.

“This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening,” said a Burger King spokesperson.

Responses on Twitter were mixed, with many users applauding Burger King for taking action to support the LGBTQ+ community and others claiming they prefer Chick-fil-A’s sandwich.