Checkers & Rally's launched a full-page ad in USA Today on Feb. 24, calling Burger King out for their overpriced hot dogs. Hot dogs have been a staple of the Checkers & Rally's menu for more than 30 years.
Checkers & Rally’s currently has more than 40 locations in the metro Detroit area and plan to open as many as eight in 2016. Post campaign, the brand is already selling twice as many dogs as Burger King and will continue to monitor their success in local markets.