Franchisor Stories
Chick-fil-A's drive-thrus have remained packed throughout the pandemic, so it’s no surprise that the brand continues to lead in customer satisfaction for the eighth year straight.
Fast-food lovers continue to “Eat Mor Chikin.”
According to the American Customer Satisfaction Index’s (ACSI) annual restaurant report, QSR franchise Chick-fil-A has the highest customer satisfaction rating compared with over 400 other national chains. The chicken brand received a customer satisfaction score of 84 out of 100.
The No. 2-ranking chain was Chipotle, with a score of 80. Rival chicken chains KFC and Popeyes earned scores of 79 and 74, respectively.
"Little things like being told 'please' and 'thank you’ — it feels like you're appreciated as a customer and a human being at Chick-fil-A," Mark Kalinowski, Kalinowski Equity Research founder, told Business Insider last year.
Though the gap between first and second place has narrowed slightly since 2019, Chick-fil-A has topped the ACSI survey for eight consecutive years.
Regarding profitability, Chick-fil-A’s locations significantly outperform their competitors. A single Chick-fil-A location averages roughly $4.5 million in sales annually. For comparison, the average McDonald's location makes approximately $2.9 million.
Read more at businessinsider.com.
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