Why Summer Seasonal Owners Are a Great Fit for a Christmas Decor Franchise

Christmas Decor, the Christmas decorating franchise with over 300 locations nationwide, has built a powerful business model that extends beyond the holiday season. While its parent company, The Decor Group, has conceptualized additional business models to support franchise owners in driving revenue all year round, the traditional Christmas Decor model can be a great add-on for entrepreneurs who currently have summer-focused seasonal businesses.

“Will it feel like you’re building a brand new business? The reality is that it won’t. If you already have a raging river running north, Christmas Decor can run parallel to that business,” explained Brandon Stephens, president of Christmas Decor. “We have franchisees that, by utilizing this side-by-side model, are able to secure impressive revenues without pulling attention away from their other ventures.”

Many outdoor businesses see a peak in demand in the warmer months, with business either slowing or stopping entirely during the winter. While independent owners may be glad to have a bit of a break, this can make recruiting and retention challenging. Adding another business that peaks in the winter, like Christmas Decor, brings in more consistent revenue and simplifies the recruiting and retention process by offering steady, full-time employment opportunities.

Bill Cowley, a Christmas Decor franchisee who also owns a pest control business, has leveraged this combination to create two scalable businesses that complement each other well.

“We’ve been in the pest control business since 1991, so over 30 years. That’s what we do all year round. We get a little slower in the winter, but we are very busy in the spring, summer and fall. Because the demand for our service obviously falls off a bit in the winter time, that’s where Christmas Decor comes into the picture,” he explained. “When we got into the Christmas business, we did it to increase cash flow in the wintertime and provide work for employees who would have otherwise been seasonal workers.”

Adding Christmas Decor to an existing portfolio diversifies investments, but the potential is even bigger for the owners of service brands. Because a house is one of the biggest investments many people will ever make, property owners tend to be choosy about whom they trust with their home projects. Business owners who have already established themselves as trustworthy and reliable through a pest control, lawn care or window washing business, for example, can add holiday decorating to their offerings and market a new range of services to an existing customer base.

Additional involvement as a business owner also tends to lead to more visibility in the larger community. With more opportunities to connect with community partners, give back and raise awareness surrounding the business, Christmas Decor offers another platform for owners to drive both of their seasonal businesses.

“Entrepreneurs with successful summer businesses still find themselves struggling to navigate dips in revenue and the challenges of recruiting and retaining great talent when they can’t offer a full-time job year-round,” said Stephens. “With a Christmas Decor franchise, you will be supported with a proven business model and a team of experts as you grow your holiday decorating business, and you’ll be able to create an even more stable, lucrative entrepreneurial model for yourself and your team members.”

To find out more information on costs to buy this franchise, please visit https://1851franchise.com/christmasdecor/info