1851

<a href="https://clicktecs.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clicktecs-sheds-light-on-its-approach-to-creating-franchise-development-sites-2710098" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">ClickTecs</a> is a Canada-based digital marketing agency, servicing businesses through their specialized combination of marketing creativity and technical expertise. With over a decade of experience in web marketing, ClickTecs provides consulting to companies across the world, from small, start-up franchises to large, multinational brands.

<a href="https://1851franchise.com/" style="text-decoration-line:none" target="_blank">1851 Franchise</a> connected with Jamshaid Hashmi, president and CEO of ClickTecs, to learn more about how his business approaches the creation of franchise development sites and <a href="https://1851franchise.com/5-best-practices-for-launching-a-new-franchise-website-2708034" style="text-decoration-line:none" target="_blank">how suppliers can help their partner brands launch and boost them to generate success</a>.

When asked about questions franchisors should always ask of suppliers, Hashmi said that it&rsquo;s imperative that the supplier in question provides a list of franchise development websites they have built and gives the franchisor the ability to connect with those clients. Doing so provides insight into all of the brands with which the supplier works, showing transparency which in turn, boosts the company&rsquo;s reliability.

Hashmi noted that franchisors should also ask if the websites created and designed have SEO tags already implemented on the site or if it is an additional service. If it is not a service already included, brands should look elsewhere. Similarly, it&rsquo;s important for franchisors to ask that they receive full admin access to their Google Analytics, not just partial access, Hashmi said. Brands should have a strong level of autonomy and clear access to all touchpoints within their marketing assets so as to easily leverage and keep track of their own analytics whenever they choose.

In addition, franchisors need to ask how suppliers determine the taxonomy of a website and what pages are included in the navigation. Hashmi stated that knowing how a supplier is clearly servicing its partner brands is crucial to understanding the degree of quality the supplier delivers. As a means of determining how successful some businesses are and how their taxonomy affects placement, franchisors need to inquire about examples of the supplier&rsquo;s highest-converting websites. 

&ldquo;Dig further by asking what the conversion percentage is, too,&rdquo; said Hashmi. &ldquo;If a company cannot provide clear answers and service you with quality development, they may not be your best option.&rdquo;

As a standout resource for franchise development website design, Hashmi expressed the pride he has for the quality content ClickTecs provides.

&ldquo;Our sites have consistently won awards in <a href="https://1851franchise.com/1851-franchise-s-2019-franchise-development-website-awards-an-introduction-2709828" style="text-decoration-line:none" target="_blank">1851 Franchise&rsquo;s Development Website Award rankings</a>,&rdquo; said Hashmi. &ldquo;We are also an SEO company, so we spend a lot of time building the strategy behind the SEO that will be implemented on a franchisor&rsquo;s website. We don&rsquo;t just design pretty websites; we build them to convert and be functional and visible on search engines.&rdquo;

As a company at the forefront of digital marketing services, ClickTecs has noticed <a href="https://clicktecs.com/create-better-content-for-franchise-websites-what-audiences-want-in-2019/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clicktecs-sheds-light-on-its-approach-to-creating-franchise-development-sites-2710098" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">some distinct trends in 2019</a> that all brands should be aware of when creating and updating franchise development sites.

&ldquo;Currently, we&rsquo;re seeing tracking pixels, remarketing codes and dedicated landing pages for paid campaigns,&rdquo; said Hashmi. &ldquo;We&rsquo;ve also noticed <a href="https://clicktecs.com/blog/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=clicktecs-sheds-light-on-its-approach-to-creating-franchise-development-sites-2710098" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">regular blogging</a> about franchise-specific keywords within industries and prominent lead forms. Another trend we&rsquo;ve started seeing is dedicated franchise development websites instead of a page or a section of an existing site that seems like an afterthought on the consumer site.&rdquo;

However, with trends surfacing, there are formats that become outdated simultaneously. What ClickTecs sees as the most outdated site format, according to Hashmi, is a site with only one page dedicated to franchise development. In a time of bountiful online resources, a single page of information isn&rsquo;t viable anymore.

As a final send-off, Hashmi provided the most important piece of feedback for franchisors: in order to leverage a franchise development site, brands should prominently link to their new franchise development site from their consumer site. 

&ldquo;A great source of finding new franchise candidates comes from the consumers who use a franchise&rsquo;s products and services,&rdquo; said Hashmi. &ldquo;Be sure to tell stories of your franchisees, of their challenges and success, by using a variety of media, preferably video.&rdquo;

There is nothing quite like providing a personal touch to a brand. With an increase in traffic, potential candidates are certain to find and delve further into a franchise opportunity if they can connect with the brand based on the outward appearance of and the quality and quantity of content for a franchise development site.

ClickTecs Sheds Light on its Approach to Creating Franchise Development Sites

1851 Franchise

The top digital marketing supplier and website vendor’s refreshing take on what makes franchise development sites most effective.

clicktecs-sheds-light-on-its-approach-to-creating-franchise-development-sites

BooXkeeping

image of booxkeeping franchise graduation present

Why a BooXkeeping Franchise Might Be the Smartest Graduation Gift You Can Give

booxkeeping-franchise-graduation-gift

KidStrong Franchising, LLC

image of kidstrong franchisees NFL player Shaun Wade and his former Team USA Heptathlete wife Jordan

Why This Athlete Couple Chose To Open a KidStrong Franchise

nfl-player-shaun-wade-kidstrong-franchise-georgia

HomeTeam Inspection Service

Team of home inspectors exiting branded HomeTeam Inspection Service vehicle

HomeTeam Inspection Service Offers Franchise Opportunity With No Experience Required

hometeam-franchise-training

Comfort Keepers

image of comfort keepers employees franchise

Comfort Keepers® Partners With PocketRN to Enhance Dementia Care Nationwide

comfort-keepers-pocketrn-dementia-care-partnership

Right at Home

Right at Home Franchise - Q3 2025 Momentum - 1851 Franchise

Right at Home Continues Momentum as It Closes Out the Third Quarter and Looks Ahead To Hit Its Annual Signings and Openings Goal by the End of the Year

right-at-home-franchise-q3-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

ClickTecs Sheds Light on its Approach to Creating Franchise Development Sites

MORE STORIES LIKE THIS