Creatively breaking through the advertising clutter

Before reading this article you were probably enticed to try a healthier burger, run farther with new sneakers, obtain higher societal status with a luxury car or get healthier hair with products that contains unpronounceable exotic essential oils. We are all consumers and we are all targets. Marketers are using every available opportunity to promote their brand. Our society thrives off the latest and greatest new products and services, but these brands need stopping power to influence through the clutter. Getting creative and crafty, ad agencies and marketers have been employing unique outlets to get their brand's messaging across. “There is an abundant and infinite amount of channels for advertisers to reach their consumer; the key is utilizing exclusive, interesting and unconventional placement to get the masses to notice,” Derek Heinze, Art Director at Leo Burnett Worldwide said. Below are the top five most creative messaging placements that may have tripped up even the most absent-minded consumer. Folgers Coffee  Turning manhole to marketing goals, the coffee company covered manholes in New York City up with a birds-eye-view picture of a steaming cup of Folgers coffee, nudging pedestrians in the city that never sleeps to “Wake Up, Folgers.” Billboard Magazine The music magazine used porcelain to their advantage, turning men’s urinals into make-shift guitars. Rock n’ roll. Mr. Clean The mastermind ad agency behind the cleaning company bought one stripe off zebra crosswalks and painted it white, reflecting the cleaning power of Mr. Clean products.

3M 3M demonstrated the strength of their bullet proof glass by placing $3 million in cash between two glass panels at transit stops.  Break it and it’s yours. Insider secret, it was only $500 of real currency, and the rest was fake. We wish iPhone screens were made out of this… Your Face Brands have taken it to the ultimate extreme – face advertisements. Ernst & Young sponsors the site Buymyface.com and allows brands to buy face-time on actual faces. Brands who have utilized the site include Adobe Systems Inc., the Salvation Army and Dunhill. Stopping power? We think so.