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<p><span style="background-color:transparent;color:#000000;">Purchasing a franchise is a high-stake investment. That’s why it is crucial to understand every step of the investment beforehand.&nbsp;</span></p><p><span style="background-color:transparent;color:#000000;">It’s also important to avoid disingenuous sales tactics used by those who are just looking to make a quick sale. Here are 10 to watch out for before you buy a franchise.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Guaranteed Success</strong></span></h3><p><span style="background-color:transparent;color:#000000;">Be wary of anyone who assures you that you will have guaranteed success while attempting to sell a franchise, says&nbsp;</span><a href="https://www.entrepreneur.com/franchises/buy-the-right-franchise-for-you-dont-get-fooled-by-these/292032?utm_source=1851franchise.com&utm_medium=article&utm_campaign=dont-get-fooled-by-these-10-underhanded-sales-tactics-2722553" target="_blank" rel="nofollow"><span style="background-color:transparent;color:#1155cc;"><u>Entrepreneur</u></span></a><span style="background-color:transparent;color:#000000;">. Owning a business takes effort, unwavering commitment and thorough research. If someone is making unrealistic promises they cannot fulfill, they are probably looking to make a quick sale.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>High-Pressure Sales</strong></span></h3><p><span style="background-color:transparent;color:#000000;">One of the most commonly encountered strategies for brands trying to make a quick sale is the high-pressure tactic. This is when the salesperson creates a sense of urgency, making you believe that if you don't act immediately, you'll miss out on a fantastic opportunity. If you find yourself in such a situation, it's important to take a step back and reflect on the reasons behind the pressure you're feeling.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Appealing to as Many People as Possible</strong></span></h3><p><span style="background-color:transparent;color:#000000;">Another quick-sale strategy to watch out for is when franchises target a wide audience to maximize the chances of making a sale, such as a seminar. These individuals may not be concerned about whether the franchise is suitable for both the franchisee and franchisor, nor do they care about who purchases their franchise.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Promises of Less Time and Effort</strong></span></h3><p><span style="background-color:transparent;color:#000000;">Although the concept of earning substantial income with minimal effort is appealing to many, it is not realistic. If representatives assure you that becoming a franchise owner will automatically generate additional income in your spare time, they are employing a quick-sale tactic.</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Limited Due Diligence Options</strong></span></h3><p><span style="background-color:transparent;color:#000000;">A crucial step in the process of due diligence is reaching out to other franchisees. That’s why you should exercise caution if the franchisor insists that you contact only franchisees from an approved list. When a franchisor steers you toward their handpicked franchisees, their hope is that you will be satisfied with those limited interactions and refrain from reaching out to other franchisees.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Personalized or New Models</strong></span></h3><p><span style="background-color:transparent;color:#000000;">Creating a sense of exclusivity and personalization is a highly effective sales tactic in the business world. However, when a franchise salesperson attempts to convince you that a high failure rate doesn't apply to you because you are superior to other franchisees or because they have introduced a new business model, don’t buy it.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Too-Good-To-Be-True Claims</strong></span></h3><p><span style="background-color:transparent;color:#000000;">Beware of salespeople consistently boasting about the impressive earnings of their franchisees or the substantial profits generated by the business. They might just be interested in making a quick sale at your expense.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Describing a Franchise as a “No-Brainer”</strong></span></h3><p><span style="background-color:transparent;color:#000000;">If salespeople are trying to persuade you that purchasing their franchise is the “obvious choice,” reconsider. Never solely depend on an individual whose role is to sell you a franchise.&nbsp;</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Lack of Transparency</strong></span></h3><p><span style="background-color:transparent;color:#000000;">Watch out for franchisors who only focus on sales, and are not transparent about certain fees or expenses. They may downplay or omit information about ongoing royalty fees, advertising fees, mandatory equipment purchases or other costs that can significantly impact profitability.</span></p><h3><span style="background-color:transparent;color:#000000;"><strong>Hidden Contractual Terms</strong></span></h3><p><span style="background-color:transparent;color:#000000;">Franchisors may also be hiding overly restrictive terms within the franchise agreement. These terms can limit franchisees' flexibility and ability to make independent business decisions.&nbsp;</span></p><p><span style="background-color:transparent;color:#000000;">A good franchisor will want to make a deal that works for both parties. Keeping these 10 sales tactics in mind gives prospective franchisees the upper hand when it comes to finding the right franchise and knowing which ones to avoid.</span></p>

Don't Get Fooled by These 10 Underhanded Sales Tactics

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Don't Get Fooled by These 10 Underhanded Sales Tactics

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