1851

<a href="https://famoustoastery.com/famous-toastery-announces-rankings-on-franchise-times-top-200-franchises-and-inc-5000-list/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-famous-toasterys-franchisees-make-the-brand-famous-by-leveraging-the-support-of-an-expert-leadership-team-2718275" target="_blank" rel="nofollow">Famous Toastery</a>, the 25-plus-unit, North Carolina-based franchise has made a name for itself by offering the freshest breakfast, brunch and lunch offerings in its segment. The brand’s franchisees, who have grown throughout North Carolina since opening in 2005 and franchising is 2013, have become locally famous as pillars in their communities, providing not only uncompromisingly fresh and decadent meals, but a hub for friends, families and neighbors to get together. With this approach in place, the Famous Toastery team is looking to further prioritize a business model and support infrastructure that encourages franchisees to “<a href="https://1851franchise.com/famoustoastery/be-famous-famous-toasterys-new-president-michael-mabrys-message-to-franchisees-2717719#featured">Be Famous</a>.”&nbsp;“Our franchisees make Famous Toastery famous, not vice versa,” said <a href="https://www.linkedin.com/in/michael-mabry?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-famous-toasterys-franchisees-make-the-brand-famous-by-leveraging-the-support-of-an-expert-leadership-team-2718275" target="_blank" rel="nofollow">Michael Mabry</a>, who joined Famous Toastery’s executive team as president in November 2021. “Without our franchisees, we don’t have a brand. We really want to be famous for having the best franchisees out in the marketplace. This is a locally owned and operated business. The idea that the franchisees are already famous in their markets — famous with their guests, famous with their team members — that puts the famous in Famous Toastery.”<h4>How Famous Toastery Supports Franchisees</h4>To help incoming Famous Toastery franchisees make a name for themselves when entering a new market, CEO and co-founder <a href="https://www.linkedin.com/in/robert-maynard-2105311a9?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-famous-toasterys-franchisees-make-the-brand-famous-by-leveraging-the-support-of-an-expert-leadership-team-2718275" target="_blank" rel="nofollow">Robert Maynard</a> says the team is rolling out a program in which owners are paired with “famous business consultants.”“Not only will these business consultants support franchisees in day-to-day operations, but it will also help them reach their personal goals,” said Maynard. “We want to help franchisees understand the bigger picture for themselves, their families and their business. This will help them become famous in their communities and execute their business on the highest possible level.”&nbsp;From the initial onboarding to long after the grand opening, Famous Toastery also provides franchisees with the support and training needed to establish a successful business in their local community.“We’ve had years and years of seeing what works and what doesn’t work. Franchisees are coming into the system and opening up their locally owned business, and they put their trust in us to give them the platform to succeed,” said <a href="https://www.linkedin.com/in/brian-burchill-5643324a?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-famous-toasterys-franchisees-make-the-brand-famous-by-leveraging-the-support-of-an-expert-leadership-team-2718275" target="_blank" rel="nofollow">Brian Burchill</a>, Founder and Chief Culture Office. “Now, we are really just creating a heightened sense of what we need to give franchisees, in terms of training and support. We want everyone to achieve their goals, including clientele, staff and their families. When I opened the first store, my goal was to establish a sense of trust with the staff, customers and franchisees. That trust enables us to be more than just a business.”<h4>How Famous Toastery’s ‘Every Server is Your Server’ Model and High-Quality Menu Creates a Renowned Neighborhood Restaurant</h4>In addition to support, the Famous Toastery consumer offering provides the blueprint that allows franchisees to run a <a href="https://1851franchise.com/famoustoastery/how-famous-toastery-became-well-famous-2714447#featured">beloved neighborhood establishment</a>, not just another local business. This includes both the fresh, made-to-order menu items that keep mouths watering and seats filled and the longstanding motto of “Every server is your server,” which encourages next-level customer service at all locations.&nbsp;“Franchisees can expect their local customer base to truly wrap their arms around the concept because of the quality of the <a href="https://1851franchise.com/famoustoastery/why-franchise-prospects-should-choose-famous-toastery-over-the-competition-2715124#featured">food</a> and <a href="https://1851franchise.com/famoustoastery/why-every-server-is-your-server-at-famous-toastery-2717715#featuredhttps://1851franchise.com/famoustoastery/why-every-server-is-your-server-at-famous-toastery-2717715#featured">service</a>,” said Mabry. “These pieces that we do inside the four walls gives franchisees credit among guests and team members. That, along with our emphasis on community involvement and support, helps franchisees become famous in their community. The idea is that when you put the sign up, turn on the lights and open the front door on that first day, we want the community and guests and the team members to adopt us.”<h4>How the Breakfast and Lunch Segment Cultivates Strong Community Connections</h4>Additionally, Mabry says the <a href="https://1851franchise.com/famoustoastery/5-reasons-to-buy-a-famous-toastery-in-2020-2715104#featured">flexible lifestyle benefits</a> of Famous Toastery ownership — where franchisees only need to be open from 7 a.m. to 3 p.m. every day —&nbsp;also allows for the opportunity to make a significant impact in the community.“The breakfast and lunch segment has been around forever, and what we are seeing is the attractive lifestyle component also opens up the opportunity for community involvement because of lessened time constraints,” said Marby. “Plus, breakfast is a meal of sharing and connection, which means franchisees become deeply integrated with guests' lifestyles and daily habits.”Burchill agrees, noting, “Everybody loves breakfast and, right now, people are more cautious with what they put in their bodies and where they go,” he said. “We believe that everything we do is of the highest level of quality, from 100% real butter, maple syrup and fresh orange juice. We pride ourselves on the back-of-house quality that people don’t know about until they try the food. We started this business because we love the breakfast and lunch restaurant business. Breakfast is a habitual meal. If you do it the right way, you will see the same person in your restaurant every day of the week. If you couple that with the service model that we have, franchisees can expect to become famous in their community in no time.”Now, with the new mantra of “Be Famous” in place, the Famous Toastery team is looking to reach 50 units — <a href="https://1851franchise.com/famoustoastery/famous-toastery-enters-2022-on-pace-to-double-units-to-50-by-2024-2717878#featured">doubling its current footprint</a> — by 2024, with the bulk of that development planned for the Carolinas.&nbsp;ABOUT FAMOUS TOASTERYCharlotte, N.C.-based Famous Toastery began in 2005 in a small house-turned-restaurant where best friends Brian Burchill and Robert Maynard opened their first breakfast spot. Never compromising fresh ingredients or friendly service, Famous Toastery evolved into a franchise system in 2013 and now has over 25 locations. In 2020 and 2019, Famous Toastery placed on Restaurant Business' The Future 50, featuring the fastest-growing small chains. Famous Toastery was ranked No. 9 in the Full-Service Restaurants category of Entrepreneur Magazine’s Top Food Franchises of 2019 and on Entrepreneur Magazine's Franchise 500 Rankings in 2019. In 2018, Famous Toastery received recognition by CNBC as a top franchise to buy, FSR Magazine as one of the Top 14 restaurant chains ready for lift-off, Inc. 5000’s list of the fastest growing companies and Franchise Times' Top 200+ franchise opportunities. For more information about Famous Toastery, visit www.famoustoastery.com. To learn about franchising opportunities, please visit www.ownatoastery.com.

How Famous Toastery’s Franchisees Make The Brand Famous by Leveraging the Support of an Expert Leadership Team

1851 Franchise

The breakfast and lunch concept offers franchisees the opportunity to leverage a stellar reputation, winning and habitual service model and high-quality menu to establish a beloved neighborhood restaurant in their community.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

how-famous-toasterys-franchisees-make-the-brand-famous-by-leveraging-the-support-of-an-expert-leadership-team

Jollibee

Photo of Jollibee mascot and two smiling people in Jollibee pajamas

How Jollibee’s Culture Fuels a Global Brand People Love

franchise-culture-brand-success

petbar

petbar franchise logo tenth 10th anniversary

10 Years Strong: How petbar Turned One Dallas Boutique Into a Fast-Growing National Franchise

petbar-10-years-strong-franchise-growth

Griswold

Beaumont Enterprise: Local Woman Brings Griswold Home Care Franchise to Greater Beaumont, Texas

griswold-home-care-greater-beaumont-opening

Layne's Chicken Fingers

image of laynes chicken the Soon to be Famous™ Texas-based chicken finger franchise

Tasting Table: Layne’s Chicken Fingers Rising Fast in the Fried Chicken Market

tasting-table-laynes-chicken-fingers-growth-2025

Image Studios

IMAGE Studios Expands in Atlanta: Redefining Salon Suites in a Fast-Growing Market

image-studios-atlanta-expansion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

FAT Brands Nears Bankruptcy as Creditors Demand Repayment of $1.3 Billion Debt

fat-brands-nears-bankruptcy-as-creditors-demand-repayment-of-13-billion-debt

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

Keith Sizemore headshot, Radiance Holdings

Radiance Holdings Names Keith Sizemore Chief Development Officer

keith-sizemore-radiance-holdings-cdo

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

image of drymedic restoration services deep dive from 1851 franchise financials

DRYmedic Restoration Franchise Costs, Fees, Profit and Data for 2025

drymedic-restoration-franchise-costs-fees-profit-data

Newk's Eatery Franchise - Columbus, Mississippi Expansion - 1851 Franchise

Newk’s Eatery Taps Seasoned Beef ‘O’ Brady’s Multi-Unit Operators for New Columbus, Mississippi Expansion

newks-franchise-columbus-ms-patel

image of michael brown and matt kelton from children's lighthouse family owned brand private equity

Learn Why Children’s Lighthouse Is Different as a Family-Owned Brand vs. a Private Equity Brand in Upcoming Webinar

family-owned-vs-private-equity-childrens-lighthouse

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

The Top 15 Pet Supplies and Retail Franchises for 2025

the-top-15-pet-supplies-and-retail-franchises

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

The 15 Top Pet Grooming Franchises To Consider for 2025

How Famous Toastery’s Franchisees Make The Brand Famous by Leveraging the Support of an Expert Leadership Team

MORE STORIES LIKE THIS