First Lady Announces Success of Joining Forces Initiative
First Lady Michelle Obama celebrated the success of the Joining Forces White House initiative August 22 with a crowd of veterans and active military service personnel at Mayport Naval Station in Jacksonville, Florida, as she announced that 125,000 veterans and military spouses had been hired by over.....
First Lady Michelle Obama celebrated the success of the Joining Forces White House initiative August 22 with a crowd of veterans and active military service personnel at Mayport Naval Station in Jacksonville, Florida, as she announced that 125,000 veterans and military spouses had been hired by over 2,000 U.S. companies.
The initiative, formally announced by President Obama in 2011, challenged for-profit businesses to bring on 100,000 veterans or military spouses by 2013.
“I want to send a very clear message to the men and women who are wearing – or who have worn – our country’s uniform and to their spouses: when you have finished your service to our nation, you’ve got 2,000 great American companies ready and waiting to bring you on board,” First Lady Michelle Obama announced.
Franchisors played a key role in the success of the initiative as International Franchise Association CEO Steve Caldeira made jobs for veterans a priority at the 2012 IFA convention. According to the IFA, nearly one out of seven franchise businesses is now owned or operated by a veteran.
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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.