1851

<p style="">From foodie snapshots on Instagram to face swapping with your grandmother on Snap Chat, social media is a part of our everyday lives.</p><div style="">&nbsp;</div><div style="">If people aren&#8217;t getting ready to take a selfie, they&#8217;re thinking of the perfectly witty Facebook status to illustrate what they are doing in that specific moment.  In a sense, they are marketing their own brand&#8212;themselves.</div><div style="">&nbsp;</div><div style="">Brands are constantly asking what they can do to bring people to their Facebook page or gain impressions. A great way to up the ante is to hold a contest via social media.</div><div style="">&nbsp;</div><div style=""><a href="https://cbac.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-best-steps-for-creating-the-ultimate-social-media-contest-5059" target="_blank" rel="nofollow">Christian Brothers Automotive</a> and <a href="https://pitapitusa.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-best-steps-for-creating-the-ultimate-social-media-contest-5059" target="_blank" rel="nofollow">Pita Pit</a> both have held successful social media contests, which allowed them to give back to the community while simultaneously creating brand awareness in that specific market.</div><div style="">&nbsp;</div><div style="">But how do you ensure you will see success?  Here are the five <span style="color: #222222; background: white;">best steps</span><span style="background: white;"> for creating the ultimate social media contest.</span></div><div style="">&nbsp;</div><div><strong>Determine the end goal.</strong></div><div style="">&nbsp;</div><div style=""><span style=" ">While creating any social media contest, you want to ask yourself every question imaginable on how this is going to help your brand. Are you trying to reward fans for participation</span><span style=" ">? Do you want to grow followers</span><span style=" ">? You need to make sure you know what the goals are before you start planning for a contest so you can make sure the messaging is aligned throughout the process.&nbsp;</span></div><div style="">&nbsp;</div><div style=""><span style=" ">Christian Brothers Automotive held the Apples for Teacher contest and asked their audience: &#8220;</span><span style="  background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial;">Do you know a teacher who&#8217;s made a significant difference in your local community?&#8221;&nbsp;</span></div><div style="">&nbsp;</div><div style=""><span style="  background-color: white;">&#8220;With this contest, our goal is to show our support for local schools, and to reward the deserving teachers who are helping shape the future of this country,&#8221; said Mark Carr, founder and CEO of Christian Brothers Automotive.</span></div><div style="">&nbsp;</div><div><strong>Know your audience.</strong></div><div style="">&nbsp;</div><div style="">When it comes to running a social media contest, it's important to know who you're targeting. That way, you can appropriately tailor your message and make a stronger, more impactful message.&nbsp;</div><div style="">&nbsp;</div><div><strong>Have fun and try something new.</strong></div><div style="">&nbsp;</div><div style="">Andi Summers, digital executive at <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=five-best-steps-for-creating-the-ultimate-social-media-contest-5059" target="_blank" rel="nofollow"><span class="brand-highlight">No Limit Agency*</span></a>, mentioned that the beauty of social media is that it allows your creative team an outlet to experiment and come up with something new for fans to interact with.&nbsp;</div><div style="">&nbsp;</div><div style=""><span style="background-color: white;">&#8220;An idea could go very far online. But it&#8217;s important to first back your decision with plenty of research and analytics,&#8221; Summers said.</span></div><div style="">&nbsp;</div><div><strong>Social Media is an opportunity to learn.</strong><strong style="">&nbsp;</strong></div><div style="">&nbsp;</div><div style="">Even if a contest doesn't hit it out of the ballpark, there are still learning opportunities and data to take away from a campaign. Dig in and look at the data and find out where it went right, what you can improve and what you could do next.</div><div style="">&nbsp;</div>

1851 Franchise

Social media contests are a great way to create buzz around your brand. Here are a few tips to make the biggest impact. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Five Best steps for creating the ultimate social media contest    

five-best-steps-for-creating-the-ultimate-social-media-contest

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

From Franchisee to Franchisor: How Howard Picker Is Using His Experience to Drive Sustainable Growth at Floyd’s 99

howard-picker-floyds-99-barbershop-franchise-franchisor-hot-seat

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

Busy Bee Jumpers Franchise Costs, Fees, Profit and Data for 2025

busy-bee-jumpers-franchise-costs-fees-2025

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Five Best steps for creating the ultimate social media contest

MORE STORIES LIKE THIS