Franchisor Stories
9Round Franchise Costs, Fees, Profit and Data for 2026
Franchise Opportunity Deep Dive: 9Round is a high-energy, small-footprint kickboxing fitness concept with global reach.
9Round is a 30-minute, station-based fitness concept that blends elements of kickboxing, strength training and cardio in a fast-paced, trainer-led setting. Designed for accessibility, each 9Round studio uses a compact footprint, streamlined operations and technology-assisted workouts to create an efficient, high-impact experience for members. The brand has built a loyal following by focusing on community, convenience and results, while offering franchise owners a low-overhead business model in the thriving fitness market.
1. What Is the Brand Overview for 9Round?
About the Brand
9Round was founded in 2008 in Greenville, South Carolina, by Shannon “The Cannon” and Heather “The Hero” Hudson. Shannon, an IKF Light Middleweight Kickboxing World Champion, combined his passion for martial arts with a vision to make fitness approachable and time-efficient. Heather, a black belt in Shotokan Karate, brought her expertise in communication, marketing and scalable systems to the concept. Together, they opened the first location with the goal of helping people become physically and mentally stronger in just 30 minutes. By 2012, the brand had grown to 100 locations and today operates hundreds of studios across the globe.
Mission: To change lives by making members stronger physically and mentally through efficient, effective and empowering workouts in a supportive environment.
Vision: To be the leading global kickboxing fitness brand, helping communities worldwide achieve their fitness goals while fostering confidence, resilience and a passion for healthy living.
Unique Selling Points (USPs)
9Round delivers a complete workout in just 30 minutes, eliminating the need for class times and allowing members to start whenever they arrive. The workout is built around nine stations, each combining kickboxing and strength exercises, with trainer-guided technology providing real-time instruction and motivation. Studios operate with compact square footage, creating an intimate atmosphere while keeping overhead low.
2. What Are the Franchise Opportunity Details?
Why Franchise With 9Round?
Franchisees benefit from a turnkey business model with low entry costs, predictable flat royalties, and streamlined build-outs requiring only 1,500 to 2,500 square feet. The owner-operator model keeps labor costs down, while multiple revenue streams — including memberships, personal training, workshops and branded retail — help strengthen profitability. Comprehensive marketing, training and operational support are provided from day one, with ongoing coaching to help owners succeed long-term.
Available Territories
9Round continues to expand in select United States and international markets, with opportunities available in the locations below.
Investment Overview
Initial Costs: The estimated initial investment required to begin operation of a 9Round Kickboxing Fitness franchise ranges from $111,049 to $383,700. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:
| Type of Expenditure | Min | Max |
| Initial Franchise Fee | $14,900 | $24,900 |
| Computer, Technology & Sound System | $2,500 | $20,000 |
| Security System (Optional) | $0 | $17,000 |
| Lease Deposits, Utilities & Insurance | $2,000 | $8,000 |
| Leasehold Improvements | $10,000 | $110,200 |
| Leasehold Finishes & Fixtures | $6,000 | $25,000 |
| Sound Proofing (Optional) | $0 | $10,000 |
| Grand Opening Marketing | $11,000 | $25,000 |
| Opening Equipment & Inventory Package | $28,900 | $38,700 |
| Exterior Signage | $2,000 | $12,000 |
| Heart Rate Monitor System (Optional) | $0 | $2,400 |
| Workout Statistics Measurement Hardware (Optional) | $0 | $5,500 |
| Coaching Screen System | $2,500 | $5,000 |
| Body Composition Analyzer | $349 | $5,500 |
| Shipping & Handling | $5,500 | $8,000 |
| Travel, Lodging & Meals for Initial Training Program | $0 | $4,000 |
| Business Licenses & Other Professional Fees | $400 | $1,500 |
| Additional Funds (3 Months) | $25,000 | $61,000 |
Initial Franchise Fee: The Initial Franchise Fee of $24,900 is paid upon signing the franchise agreement to secure the preliminary designated area for a new, single center.
Ongoing Fees: According to the 2025 FDD, 9Round Kickboxing Fitness franchisees are responsible for the following ongoing payments and fees:
| Type of Fee | Amount |
| Royalty | Greater of $750 or 6% of gross sales/month |
Brand Building Fund Fee | Greater of $300 or 2% of gross sales/month |
Local Advertising Spend, Local Marketing Fund, or Cooperative Advertising Contribution | Greater of $6,000 or 8% of gross revenue/rolling 3-month period |
| Technology Fee | $199/month |
| Insurance | $126 - $240/month |
ROI Potential: 9Round does not include an Item 19 in its FDD.
3. What Franchisee Support Does 9Round Provide?
Training Programs
Franchisees receive an onboarding process that covers brand standards, operational procedures, sales, marketing and staff training. Trainers receive specialized instruction to deliver the 9Round experience consistently across all locations.
Operational Support
Franchise Business Coaches provide ongoing guidance, while the home office supports marketing, sales and operational strategy. Assistance includes site selection, lease negotiation and grand opening planning.
Technology and Tools
Studios are equipped with the 9Round App, PULSE heart rate monitoring and Daily Workout Screen Systems that display video demos and voice-guided instructions for each station. These tools streamline operations, enhance member engagement and help reduce staffing needs.
4. What Are the Franchise Requirements for 9Round Fitness?
Eligibility Criteria
Franchise candidates should have a minimum net worth of $250,000 and at least $75,000 in liquid assets. Fitness industry experience is not required, but passion for health and wellness and strong people are essential.
Operational Commitments
Most owners are actively involved in the day-to-day management of their studios, though some may operate with a semi-absentee model after building a capable team.
Funding Assistance
9Round participates in the VetFran program and offers qualified veterans a discount on the initial franchise fee. Additional financing options through third-party lenders may be available.
5. Are There Franchisee Success Stories?
The video below features owner testimonials from several franchisees, including the Vettels who are multi-unit franchise owners in Kansas and Nebraska.
“We went to discovery day as a family. We drove out, did our interview and we got to meet the home office. Obviously, we fell in love with it. We love the program and the system that it provides.” - Melissa Vettel
“Corporate’s got a lot of support. Coming out with, you know, the modules to train trainers. Its become easier and easier to train new trainers so that we can plug them right in. And we're feeling more and more comfortable expanding to markets that you know we're not in because of those systems that are out there.” - Tim Vettel
6. What Is the Market Potential for Fitness?
The global boutique fitness studio market grew at a CAGR of 6.82% during 2020-2023 and the market was valued at $47.94 billion in 2023. It is expected to reach $85.9 billion in 2030.
Competitor Analysis
A compact footprint, affordable start-up costs and multiple revenue streams, keep 9Round competitive in the market. Primary competitors include TITLE Boxing Club, Mayweather Boxing + Fitness and F45 Training.
7. What Is the Application Process for 9Round Franchisees?
- Submit Inquiry Form: Fill out the initial form on the 9Round franchise website to express interest.
- Initial Contact: A representative reaches out to discuss the opportunity and outline the process.
- Complete Application: Provide details on your business experience, financial qualifications, goals and management style.
- Review the FDD: Receive and review the Franchise Disclosure Document to understand financial, operational and performance information.
- Franchise Validation: Speak with current franchise owners to learn about daily operations and overall experience.
- Attend Discovery Sessions: Meet with the corporate team to determine if the brand is the right fit.
- Execute Franchise Agreement: Sign the agreement once approved and all legal requirements are met.
- Site Selection and Build-Out: Work with the corporate team to secure a location and prepare the studio for opening.
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