Franchise Deep Dive: Brunch It Up Franchise Costs, Fees, Profit and Data

LAST UPDATED: August 2024

FRANCHISE WEBSITE: https://brunchitup.com/ 

NUMBER OF LOCATIONS: 4

REPORTED COST TO GET IN: $557,500 - $1,814,500

REPORTED ROI (Item 19): $337,208 - $423,383

Brunch It Up, also known as Brunch, is an innovative, upscale breakfast restaurant chain known for its cheerful atmosphere, creative menu and Instagram-worthy dining experience. 

How Many Brunch It Up Locations Are There?

Established in 2016 by Morgan Schnabl, Brunch has quickly grown into an innovative upscale-but-casual breakfast restaurant chain. Brunch offers a menu filled with creative brunch favorites, featuring standout items like bottomless mimosas and impressive benedicts. Brunch is a female-led company that focuses on fostering opportunities for its employees and franchisees alike. 

Brunch It Up began offering franchising opportunities in 2022 and has expanded to four locations, all of which are in Wisconsin.

What Is Brunch It Up’s Business Model?

Brunch It Up is a casual dine-in breakfast and lunch concept that also offers catering and online ordering options.

The brand requires franchisees to manage their restaurant hands-on for at least the first year before delegating to management. Franchisees are also encouraged to own multiple locations, although ownership of several restaurants mandates having an operating partner with at least a 20% stake. Franchisees benefit from robust support with marketing — both nationally and locally — from the franchisor, but are expected to engage with their communities through local advertising and participation in events, as well. 

How Much Can Brunch It Up Franchise Owners Make?

According to the brand’s 2022 Franchise Disclosure Document (FDD), the brand’s two locations that were open at the time made $337,208 and $423,383, respectively, in 2021.

How Much Does It Cost To Open Brunch It Up?

The total initial investment necessary to begin operation of a Brunch It Up franchise ranges from $557,500 to $1,814,500.

What Is the Franchise Fee for Brunch It Up?

The franchise fee required to begin operation of a Brunch It Up franchise is $50,000, which must be paid to the franchisor. 

Who’s On Brunch It Up’s Leadership Team?

• Morgan Scnabl - Founder

What Helpful Articles Can I Read to Learn More About Brunch It Up?

• Brunch With an Amazing Twist! - Morgan Schnabl
• Tenant Revealed for New Building in Downtown Cedarburg
• Creating Memorable Brunch Experiences (Podcast)

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

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Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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