Franchise Deep Dive: Cookie Co.'s Franchise Costs, Fees, Profit and Data

Cookie Co. is a gourmet cookie shop franchise that originated in Redlands, California, in 2020. The brand offers a rotating menu of four cookies each week, chosen from a selection of over 70 original recipes.

How Many Cookie Co. Locations Are There?

Cookie Co. was founded by Elise and Matt Thomas during the COVID-19 pandemic. Elise, also known as "The Cookie Lady," started baking her signature cookie recipes in her home, preparing hundreds of boxes weekly for driveway pick-up. With an organic social media following and growing demand, the original Cookie Co. shop opened nearby, giving more customers a chance to sample and enjoy Elise’s cookies.

Despite the challenges posed by the pandemic, the flagship Cookie Co. location opened in August 2020 without traditional marketing, relying on word-of-mouth promotion from satisfied customers. Cookie Co. offers four flavors per week, with their famous Chocolate Chip cookie always available.

Today, there are 21 locations across the United States. In 2023, the franchise announced expansion plans that included new developments in Arizona, Missouri, Texas, Tennessee, Florida, Nevada, Idaho, Indiana and Utah. Cookie Co. anticipates opening 100 locations in the next two years, QSR Magazine reported. 

What Is the Cookie Co. Business Model?

The business model of Cookie Co. revolves around offering a rotating menu of gourmet cookies made locally using original recipes. They focus on quality ingredients like real eggs, butter and cane sugar.

Cookie Co. aims to establish itself as the local cookie shop in every great town, symbolizing happiness, comfort, and hope, while also supporting the community through charitable giving and local investment. 

Cookie Co. offers a business model where individuals without a background in baking can thrive. Its operations are simple, requiring minimal equipment costs and maintenance. Thanks to streamlined operations and inventory processes, overhead remains low for franchisees, making it an accessible opportunity for entrepreneurs.

How Much Can Cookie Co. Owners Make?

Earnings for Cookie Co. franchise owners are not publicly available. 

How Much Does It Cost to Open a Cookie Co. Franchise?

Cookie Co. does not provide investment information on its website. However, insights from the International Franchise Professionals Group (IFPG) show that the total investment ranges from $232,500-$552,500. Franchisees must also have a minimum net worth of $250,000.  

What Is the Franchise Fee for Cookie Co.?

The franchise fee is $35,000, according to IFPG. 

Who Are the Leaders of Cookie Co.?

• Elise Thomas - Founder and Owner
• Matt Thomas - Founder and President
• Pamela Fazio - CEO
• Aaron Eudis – Vice President
• Sabrina Brotons - Chief Marketing Officer

What Helpful Articles Can I Read to Learn More?

• IFPG - Cookie Co.
• About Cookie Co. 
• Cookie Co. Prepares for Franchise Growth
• Cookie Co. Unveils North America Expansion Plans

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

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