Franchise Deep Dive: Craveworthy Brands Franchise Costs, Fees, Profit and Data

LAST UPDATED: June 2024

FRANCHISE WEBSITE: https://www.craveworthybrands.com/franchising  

NUMBER OF LOCATIONS: 130+

REPORTED COST TO GET IN: varies by brand

REPORTED ROI (Item 19): varies by brand

Founded in 2022, Craveworthy Brands is a platform company that aims to rejuvenate established restaurant brands and foster the growth of emerging ones. The company’s portfolio includes Genghis Grill, BD’s Mongolian Grill, Flat Top Grill, Wing It On!, The Budlong Hot Chicken, Krafted Burger Bar + Tap, Soom Soom, and Dirty Dough, as well as virtual brands Lucky Cat Poke Co., Scramblin’ Ed’s Breakfast in a Jiffy, and Pastizza.  

How Many Craveworthy Brands Locations Are There?

Craveworthy Brands currently owns, operates and/or franchises seven brands in 24 states. In 2023, its first year of operation as a platform company, the company acquired multiple brands and launched new ones as it worked towards its goal of revolutionizing the QSR industry. With a focus on franchise development, Craveworthy Brands aims to strategically award 125 franchise locations by the end of 2024. The company projects $1 billion in systemwide sales within five years and has plans to acquire more brands so they can open more corporate locations and virtual restaurants in 2024. 

Franchise opportunities currently include Genghis Grill, The Budlong Hot Chicken, Wing It On!, and Dirty Dough. In late 2023, sbe's C3 and Craveworthy Brands announced a partnership to franchise and expand sbe's Mediterranean concept, Soom Soom. 

Locations for individual brands include: 

• Genghis Grill: 50+
• BD’s Mongolian Grill: 25+
• Flat Top Grill: 4
• Wing It On!: 13 
• The Budlong Hot Chicken: 5
• Krafted Burger Bar + Tap: 2
• Soom Soom: 5
• Dirty Dough: 60

What Is Craveworthy Brands’ Business Model?

Craveworthy Brands focuses on franchising new, emerging and mid-level brands that complement franchisees' portfolios and provide options for growth within existing territories. Key elements of the business model include:

• Unique Concepts: The company offers a collection of fresh, unique and high-quality concepts that instantly differentiate franchise portfolios.
• Growth Potential: Wide-open territories provide significant growth opportunities and the chance to expand into untapped markets.
• Cost Savings: Franchisees benefit from collective buying power and scale across multiple brands, leading to significant savings on goods and services.
• Experienced Support: The restaurant support and leadership team collectively brings over 100 years of industry experience, ensuring franchisees receive comprehensive support from startup to ongoing operations.
• Personalized Support: Franchisees receive personalized startup and ongoing support, including marketing guidance, exclusive supplier and purchasing programs, product innovation and more.
• Site Selection Assistance: The company provides site selection assistance based on market data and customer profiles, ensuring protected areas are optimized for success.
• Guest Retention: Franchisees benefit from built-in guest retention strategies, including turnkey third-party delivery integration and digital ordering capabilities with a built-in loyalty and marketing engine.

How Much Can Craveworthy Brands Owners Make?

Earnings for Craveworthy Brands concepts are not publicly available. 

How Much Does It Cost to Open a Craveworthy Brands Franchise?

Below are the investment ranges and financial requirements for the Craveworth Brands concepts that offer franchising: 

Genghis Grill

• Investment Range: $450,000 to $975,000
• Liquidity: $250,000+
• Net Worth: $750,000+

Wing It On!: 

• Investment Range: $210,500 to $440,000
• Liquidity: $150,000
• Net Worth: $500,000

The Budlong Hot Chicken: 

• Investment Range: $178,000 to $989,500
• Liquidity: $150,000
• Net Worth: $500,000

Dirty Dough

• Investment: starting at $161,100

What Is the Franchise Fee for Craveworthy Brands?

The franchise fee for Genghis Grill, Wing It On! and The Budlong is $30,000. The franchise fee for Dirty Dough is $49,500. 

Who Are the Leaders of Craveworthy Brands?

• Greg Majewski - CEO & Founder
• Greg Creed - Advisory Board Member
• Neil Quinn - Chief Financial Officer
• Jeremy Theisen - Chief Growth and Development Officer
• Robert Kabakoff - Craveworthy Creator Chef
• Becca McIntyre - VP, Culinary & Supply Chain
• Cassie Miller - VP, Training
• Kristin Albert - VP, Operations
• Matt Ensero - President, Wing It On!
• Warwick McLaren - VP, Digital Technology
• Kim DeCoralis - SVP of Strategic Growth
• Justin Egan - VP, Marketing - Franchise Development
• Joe Moglia - Co-Founder & Partner, FG Merchant Banking
• Kyle Cerminara, CFA - Co-Founder & Partner, FG Merchant Banking
• Larry Swets, CFA - Co-Founder & Partner, FG Merchant Banking

What Helpful Articles Can I Read to Learn More?

• How Gregg Majewski is Building Craveworthy Brands
• Case Study | How Wing It On!’s Brand Relaunch Under Craveworthy Brands Supercharged its Growth Prospects
• Craveworthy Brands to Franchise Mediterranean Concept Soom Soom
• Craveworthy Brands Sets Its Sights on a QSR Revolution with Impressive Growth Across the Nation
• The Budlong Southern Chicken Opens First Texas Location in DFW

Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our Power Rankings to read more on brands making moves. 

Check out these three 1851 brands:

Grégoire

• 1851 Growth Club Page
• Franchise Development Page
• Number of Open Locations (as of 2/8/2024): 1
• Investment Range: $240,794 - $357,370

Pure Green

• Franchise Development Page
• Number of Open Locations (as of 2/8/2024): 100+
• Investment Range: $171,000 - $426,000

Beef ‘O’ Brady’s

• Franchise Development Page
• Number of Open Locations (as of 2/8/2024): 140+
• Investment Range: $809,325 - $1,290,850,

Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit www.1851growthclub.com and start your journey.

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