Franchise Deep Dive: EarthWise Pet Franchise Costs, Fees, Profit and Data

This franchise’s business model is centered around providing holistic pet care solutions and leveraging industry trends to drive growth and success for franchisees.

By Victoria CampisiStaff Writer

8:08AM • 05/29/24

LAST UPDATED: May 2024

FRANCHISE WEBSITE: https://www.earthwisepetfranchise.com/

NUMBER OF LOCATIONS: 200+

REPORTED COST TO GET IN: $283,000 to $828,000.

REPORTED ROI (Item 19): N/A

EarthWise Pet is a pet care franchise focused on all-natural pet food, eco-friendly toys and supplies, and grooming services.

How Many EarthWise Pet Locations Are There?

EarthWise Pet was founded in 1977 with the opening of its first family-owned store in Westminster, California, followed by another store in Huntington Beach, California. Over the course of more than 40 years, EarthWise Pet has developed a unique concept in pet retail and services, with a focus on fostering strong bonds between pets and their owners.

Today, there are over 200 EarthWise Pet locations across the country.

What Is the EarthWise Pet Business Model?

EarthWise Pet provides a comprehensive range of pet care services and products focused on natural, holistic and eco-friendly solutions. Here's an overview of its business model:

Services and Products: EarthWise Pet franchises offer the following products and services to cater to the needs of pet owners, including:

Expertise: EarthWise Pet provides customers with guidance on proper pet nutrition, grooming, veterinary care, exercise and other pet-related services.
Grooming: Each franchise offers professional grooming services as well as self-service dog wash facilities in a pet-friendly environment.
Home Delivery: EarthWise Pet franchises provide convenient options for customers to access pet products through home delivery, including same-day delivery in some locations.
Retail Sales: Each EarthWise Pet location sells a diverse range of all-natural pet products sourced from reputable brands that prioritize quality and eco-friendliness.
Day Camp: Some locations offer full-service doggy daycare for pet parents while they‘re at work or when they need a break.

Differentiation: EarthWise Pet franchises differentiate themselves from competitors by focusing on quality, expertise, and personalized customer service. This approach sets them apart from big-box pet warehouses and online retailers.

Customer Value Proposition: EarthWise Pet franchises aim to meet the evolving needs of pet owners who increasingly view their pets as family members. By aligning with industry trends and emphasizing proper pet care, nutrition, and access to natural products and services, they strive to earn the trust and loyalty of their customers.

How Much Can EarthWise Pet Owners Make?

EarthWise Pet franchise does not make any promises or guarantees regarding franchise owners' earnings. However, qualified candidates can access detailed financial information reported by existing franchisees through a free franchise report. This report includes insights into financial performance, average spending on grooming services and breakdowns of retail costs. To obtain a copy of the Franchise Disclosure Document (FDD), simply fill out the form on the franchise's website.

How Much Does It Cost to Open an EarthWise Pet Franchise?

The startup costs vary based on the chosen store model. The mobile concept requires a lower initial investment, starting at $30,300, while brick-and-mortar EarthWise Pet locations range from $283,000 to $828,000. Franchise applicants with a minimum net worth of $300,000 and liquid assets of $150,000 may be eligible for financing.

What Is the Franchise Fee for EarthWise Pet?

The franchise fee is $39,500.

Who Are the Leaders of EarthWise Pet?

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