Franchise Deep Dive: Fresh Coat Painters’ Franchise Costs, Fees, Profit and Data

LAST UPDATED: January 4th, 2023

FRANCHISE WEBSITE: https://freshcoatfranchise.com/

NUMBER OF LOCATIONS: 170+

REPORTED COST TO GET IN: $53,850 - $76,750

REPORTED ROI (Item 19): $632,895 (average gross revenue of all reporting locations)

Fresh Coat* Painters is a residential and commercial painting franchise under the Strategic Franchising Systems umbrella. The low-cost, high-margin business model allows franchisees to find the best painters, hire them as employees and provide customers with the security and professionalism they deserve. 

How Many Fresh Coat Locations Are There?

Since starting in 2004, Fresh Coat has expanded to over 170 franchise locations nationwide. 

The Fresh Coat Painters concept was born when one of the co-founders was struggling to find someone reliable to paint his 16-year-old daughter’s bedroom. Since none of the contracted painters in his area were willing to do projects that small, he knew there was a lucrative niche to fill. After the first location in Cincinnati proved to be a hit, the brand officially started franchising in 2005. Since then, Fresh Coat has continued to appeal to business-savvy franchisees interested in entering the booming residential and commercial painting segment, and today the brand is one of the leading national painting companies.

Over the past two years, Fresh Coat has proven to be a uniquely pandemic-proof business, especially as homeowners spent more time investing in home services during the lockdown. In fact, the brand grew its systemwide sales by 44% year-over-year, saw six record-breaking sales months and opened 31 new locations in 2021 alone.

Fresh Coat is also the flagship in the Strategic Franchising Systems’ portfolio of five national brands and benefits from that thirty-year track record of franchising expertise and success. 

What is the Fresh Coat Business Model?

The award-winning Fresh Coat business model provides three lucrative profit centers to maximize your earnings potential: residential (interior and exterior), commercial (retail stores, restaurants, offices, apartments and more), and government projects. Residential projects cover everything, not just walls and ceilings. From cabinets to decks and even fences... if it can be painted, you can do it. Our commercial support provides not only specialized training and certifications for you and your team but free leads vetted by our dedicated National Accounts team. These profitable painting projects come to you signed, sealed and delivered. Your team simply does the painting and collects the money.

There are several benefits that come along with Fresh Coat franchise ownership. Most notably, franchisees get the rare opportunity to invest in two franchises for the price of one — the right to serve both residential and commercial markets. Unlike other concepts, there are no extra fees for that dual service, and the franchisee’s exclusive territory includes both red-hot markets to maximize their profits.   

How Much Can Fresh Coat Franchise Owners Make?

There were 174 Fresh Coat franchises (each franchise consists of a single franchise territory) in operation as of December 31, 2021, which were owned by 147 franchisees. Of those, 85 franchisees were open for at least one year before that date, operated their business on a full-time basis in the U.S., reported Gross Revenue for all 12 months between January 1, 2021, and December 31, 2021, and submitted income statements by March 30, 2022.

According to the 2022 Item 19, all reported Fresh Coat locations saw an average gross revenue of $632,895. Those open for 73 months or more saw an average gross revenue of $846,968. Those open for 12 to 36 months saw an average gross revenue of $373,419. 

How Much Does it Cost to Open a Fresh Coat?

The total investment required to start a Fresh Coat franchise ranges from $53,850 to $76,750. If the population of your territory is greater than 200,000, you must pay an additional $500 for all or part of every 1,000 people over 200,000.

Fresh Coat is one of the most affordable painting franchises available. Franchisees’ operating costs will be significantly lower and their potential profits much higher, with a competitively low franchise fee, small branding and technology fees, royalty minimums and no training fees.

What is the Franchise Fee for Fresh Coat?

The initial franchise fee for a single territory is $44,900. 

Fresh Coat gives franchisees the opportunity to earn that money back through its Winner’s Circle Program. The program, which is available for all SFS concepts, allows franchise owners to earn back their franchise fee in full as they achieve certain milestones — possibly lowering the startup costs by $44,900.

Who is the Leadership of Fresh Coat?

• President, Director: Tara Riley
• Vice President of Operations: Tom Tucker
• Vice President of Sales: Leo Haley
• Senior Vice President of National Accounts, Commercial Division: Greg Platz
• Vice President of Marketing: James Farinacci.
• Chief Financial Officer: Peter McKnight
• Director: Chris Seman
• Director: Dan Murphy
• General Counsel, Vice President, Secretary: Jeff Siehl

What Helpful Articles Can I Read to Learn More About Fresh Coat?

• Fresh Coat Painters - 1851 Franchise
• A Day in the Life of a Fresh Coat Painters Franchisee
• Why This Army Veteran Chose Fresh Coat Franchise Ownership as His Next Mission
• Fresh Coat Painters Celebrates Momentum for the First Half of 2022 with Three Record-Breaking Sales Months
• Why Fresh Coat Painters Invested in Multiple Technology Upgrades This Year

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