Growth Club
1851 Growth Club
Franchise Deep Dive: Hawaiian Bros Island Grill's Franchise Costs, Fees, Profit and Data
In just five short years, Hawaiian Bros Island Grill has seen exceptional growth and has become an emerging leader in the fast-casual restaurant space.
LAST UPDATED: June 20, 2023
FRANCHISE WEBSITE: https://hawaiianbros.com/franchise/
NUMBER OF LOCATIONS: 40+
REPORTED COST TO GET IN: $2.5M in Liquid Capital, $5M Net Worth
REPORTED ROI (Item 19): $3,533,055
Hawaiian Bros Island Grill is a fast-casual restaurant concept that serves what it refers to as “fresh and delicious” foods that pay “homage to classic Hawaiian comfort food.” Hawaiian Bros was founded in Belton, Missouri in 2018 by brothers Cameron and Tyler McNie, who spent 15 years working together in their family’s Hawaiian grill business on the West Coast.
Hawaiian Bros offers a wide variety of menu items, including favorites like the Huli Huli Chicken with teriyaki sauce and the Luau Pig, inspired by authentic island meals.
In 2022, the brand was ranked on Inc.’s list of Inc.’s “5,000 Fastest-Growing Companies.”
How Many Hawaiian Bros Locations Are There?
As of June 2023, there are more than 40 Hawaiian Bros locations open and in development throughout the United States. The brand is actively seeking to expand throughout the Midwest, Central and Southeast USA.
What Is Hawaiian Bros’ Business Model?
According to the brand’s website, Hawaiian Bros has a “simple and focused” menu, which only consists of 81 food-and-paper stock keeping units (SKUs). This limited menu allows for efficient operations and a streamlined supply chain, enabling the brand to deliver its offerings with speed and consistency. Additionally, the brand invests in building both dine-in and drive-thru experiences to cater to varied customer preferences.
Hawaiian Bros also places emphasis on only bringing experienced industry veterans to its team. The brand carefully selects franchisees who possess a broad range of successful restaurant operational experience to ensure its owners have the necessary expertise to run multiple locations effectively.
As such, Hawaiian Bros is primarily seeking multi-unit franchise owners for expansion. While the minimum development commitment for franchisees depends on market size, the brand is typically seeking individuals who are capable of opening between five and 15 locations.
How Much Can Hawaiian Bros Franchise Owners Make?
According to the brand’s franchise site, Hawaiian Bros Island Grill is one of the fastest-growing restaurant brands in the country. In 2022, the brand saw over $100 million in revenue across 37 locations.
Between December 27, 2021, and December 25, 2022, more than 50% of Hawaiian Bros restaurant owners achieved gross sales of at least $3,533,055.
How Much Does It Cost to Open a Hawaiian Bros Location?
Hawaiian Bros does not make its initial investment information or franchise fees readily available to the public. Interested parties are asked to contact the franchise for additional information. However, the brand does require prospective franchise owners to have at least $2.5 million in liquid capital and a net worth of at least $5 million.
Who Is the Leadership of Hawaiian Bros?
What Helpful Sources Can I See to Learn More About Hawaiian Bros?
- Hawaiian Bros Ignites Expansion Signing Stine Enterprises As First Multi-Unit Franchisee, Plans for 75 Additional Locations
- Hawaiian Bros signs 75-unit deal
- Hawaiian Bros Touts Simple Menu, Strong AUV as It Launches Franchising
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