Home Instead Franchise Costs, Fees, Profit and Data for 2026

Home Instead is a global senior care franchise specializing in non-medical in-home care that allows aging adults to remain in their homes safely, comfortably, and with dignity. The brand supports families by providing trained Care Professionals who assist with daily living, companionship and specialized care, while also offering franchise owners a scalable business model in a rapidly growing sector.

1. What Is the Brand Overview for Home Instead?

About the Brand

Home Instead was founded in 1994 by Lori and Paul Hogan, inspired by their experience caring for Paul’s nearly 90-year-old grandmother. The Hogans built the business to help seniors age well at home while supporting family caregivers navigating the emotional and logistical challenges of aging. Since its founding, Home Instead has grown into one of the most recognized names in senior care franchising, with operations spanning 13 countries and a significant footprint across the United States.

In August 2021, Home Instead joined forces with Honor Care, combining Home Instead’s global care network with Honor’s technology-driven care platform to create the world’s largest home care service network.

Mission: Home Instead exists to expand the world’s capacity to care by elevating how society supports aging adults, their families and caregivers.

Vision: The brand’s vision is to create the world everyone wants to grow older in by blending high-touch caregiving with high-tech systems that improve outcomes for seniors and Care Professionals alike.

Unique Selling Points (USPs)

• One of the most recognized and trusted names in senior home care globally.
• Care model focused on aging in place rather than institutional settings.
• Integration with the Honor Care Platform to support scheduling, operations and caregiver experience.
• Longstanding reputation built over more than 25 years in senior care.
• Broad service offerings that support both seniors and family caregivers.

2. What Are the Franchise Opportunity Details?

Why Franchise With Home Instead?

• Proven business model with more than 1,000 franchise owners worldwide.
• Extensive training and ongoing support regardless of prior business experience.
• Protected territories based on senior population demographics.
• Strong brand credibility that supports client and caregiver recruitment.
• Access to a collaborative franchise network and experienced Home Office teams.

Available Territories

Home Instead offers protected franchise territories throughout the United States and internationally, including opportunities in unopened markets and franchise resale locations. Visit the franchise website for a list of available territories.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a Home Instead franchise ranges from $91,040 to $269,750. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The initial franchise fee for a Home Instead franchise is $54,000, due upon signing the franchise agreement.

Home Instead participates in the IFA VetFran Program and offers a 20% discount on the initial franchise fee to qualified honorably discharged U.S. military veterans who do not already own a Home Instead franchise, reducing the fee to $43,200.

Ongoing Fees: According to the 2025 FDD, Home Instead franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2025 FDD, the 603 franchises operating for the entirety of FY 2024 reported the following gross sales:

3. What Franchisee Support Does Home Instead Provide?

Pre-Opening Support

Before opening, franchisees receive preliminary operational guidance to prepare for formal training, assistance with territory planning and direction on staffing and compliance requirements.

Training Programs

New franchise owners participate in a comprehensive, multi-phased training program that includes a week-long in-person training at Home Instead’s global headquarters in Omaha, Nebraska. Training covers business operations, senior care education, in-home safety, Alzheimer’s care and leadership development, with additional web-based training available for owners, staff and care professionals.

Operational Support

Franchisees receive ongoing operational support including business coaching, on-site field visits, financial benchmarking tools and annual business planning resources. The home office also provides 24/7 business and technical support to help owners navigate day-to-day operations.

Technology and Tools

Through its integration with the Honor Care Platform, Home Instead provides franchisees with technology tools designed to support scheduling, caregiver engagement and operational efficiency while maintaining a high-touch care experience for clients.

4. What Are the Franchise Requirements for Home Instead?

Eligibility Criteria

Home Instead seeks franchise owners with strong leadership ability, financial capacity, and a genuine passion for serving seniors. While many owners have not previously owned a business, candidates should demonstrate business acumen, sales ability, and commitment to the brand’s culture of care.

Operational Commitments

Franchise owners are actively involved in managing their businesses, particularly in the early stages. Owners oversee office operations, staffing, client relationships and community outreach, with flexibility to build teams that allow for long-term scalability rather than hands-on caregiving.

Funding Assistance

Home Instead does not offer direct financing but maintains relationships with approved lenders and is an SBA-preferred franchise network, which can help expedite the loan process for qualified candidates.

5. Are There Franchisee Success Stories?

"I was very impressed by the organization's quality of Care Pro training, as well as its system and processes. It would have taken many months and lots of money to develop the professionalism and quality that Home Instead already had in place, so I decided to go with a business model I felt was already proven."

- Janet Hassell, Franchise Owner — Vancouver, British Columbia

6. What Is the Market Potential for Senior Home Care?

Overall, the in-home care services sector presents promising opportunities for growth and investment, driven by increasing demand and the critical importance of in-home care services for seniors in particular but Americans of all ages in general.The in-home care services market is a rapidly expanding sector, currently valued at over $400 billion and projected to reach nearly $750 billion within the next five years. 

Competitor Analysis

Home Instead competes in the non-medical home care space alongside brands such as Visiting Angels, Right at Home*, BrightStar Care and Comfort Keepers. The brand differentiates itself through its global scale, deep brand recognition and integration with the Honor Care Platform, which enhances operational consistency and caregiver engagement across the network.

7. What Is the Application Process for Home Instead Franchisees?

1. Choose a Franchise Type and Location: Decide whether you want to open a new territory, buy an existing franchise or convert an existing home care business, based on what’s available in your target area. 
2. Contact Us: Reach out to start the qualification process by phone or through the request form. 
3. Apply: Complete and return the Confidential Application Form after Home Instead shares initial information with you. 
4. Learn More: Have deeper conversations with the team to ask questions and evaluate fit, with an emphasis on transparency. 
5. Review the FDD: Read the FDD to understand the franchise relationship and key details before moving forward. 
6. Provide Financial and Background Information: Submit the required financial and background materials as part of the evaluation process. 
7. Participate in the Talent Interview: Complete an interview designed to confirm alignment, motivation and overall fit as an owner. 
8. Visit Headquarters: Travel to Omaha to meet the team and leadership and get final questions answered before a decision. 
9. Accept Your Franchise Offer: If both sides agree it’s a fit, accept the offer and begin scheduling training and planning your grand opening.

The full process typically takes three to twelve months, depending on candidate readiness and market availability. Prospective franchisees can begin the process here.

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