MaidPro Franchise Costs, Fees, Profit and Data for 2026

For entrepreneurs looking to enter the home services industry, MaidPro offers an established franchise opportunity built around professional cleaning services, repeat customer relationships and a business model designed to serve households and commercial clients. Founded in 1993 and franchising since 1997, MaidPro has grown into a network of 269 franchised locations across the United States and Canada.

1. What Is the Brand Overview for MaidPro?

About the Brand

MaidPro started in 1993, when the original cleaning business was established in the Boston area. The company began franchising in February 1997, expanding its residential cleaning model through locally owned and operated businesses. MaidPro operates under MaidPro Franchise, LLC, which is part of Threshold Brands, a home services franchise platform. Threshold Brands acquired MaidPro in 2020 through its ownership structure, with the company becoming a direct subsidiary of Threshold Brands in 2021.

As of December 31, 2025, MaidPro had 255 franchised locations in the United States and 14 in Canada.

Mission: To make customers' lives easier by delivering reliable, professional cleaning services that give them more time to focus on what matters most.

Vision: To continue building a trusted professional cleaning brand through consistent service, strong customer relationships and locally owned businesses.

Unique Selling Points (USPs)

• 49-Point Cleaning Checklist: MaidPro is known for its detailed cleaning approach, designed to provide consistent service and clear expectations for customers.
• Customized Cleaning Services: Customers can select cleaning services based on their household needs, priorities and schedules.
• Recurring Cleaning Options: Weekly, biweekly and other scheduled cleaning arrangements provide customers with convenient options for maintaining their homes.
• Residential and Commercial Services: The brand serves homeowners and businesses, allowing customers to access professional cleaning across different property types.
• Locally Owned Service: MaidPro combines a recognizable national brand with locally operated cleaning businesses that serve their communities.

2. What Are the Franchise Opportunity Details?

Why Franchise With MaidPro?

MaidPro offers entrepreneurs an opportunity to enter the professional cleaning industry with an established operating model and support infrastructure.

Key franchisee benefits include:

• More Than Three Decades of Brand History: MaidPro's history in professional cleaning and nearly 30 years of franchising provide an established foundation for new operators.
• Recurring Revenue Potential: Regularly scheduled cleaning appointments can help franchisees develop repeat business and more predictable customer demand.
• Established Franchise Network: Franchisees join a system with hundreds of operating territories across North America.
• Comprehensive Training: MaidPro provides initial training covering the operational, administrative and service-related aspects of running a cleaning business.
• Technology Infrastructure: Franchisees receive access to software for managing business operations, customer information and other administrative functions.
• Marketing Resources: The brand supports franchisees with marketing systems, advertising resources and customer acquisition programs.
• Multi-Territory Growth Opportunities: Qualified franchisees can purchase multiple territories, with discounts available for certain multi-unit transactions.
• Conversion Opportunities: Existing independent cleaning business owners may qualify to convert their operations into MaidPro franchises under modified fee arrangements.

Available Territories

MaidPro offers franchise opportunities in selected markets throughout the United States, subject to territory availability and applicable franchise registration requirements.

Visit https://www.maidprofranchise.com/franchise-locations to see more.

Investment Overview

Initial Costs: The estimated initial investment required to begin operation of a MaidPro franchise ranges from $109,860 to $158,650. The 2026 FDD breaks these costs down as follows:

MaidPro's initial investment includes expenses for a branded vehicle, cleaning equipment, insurance, advertising and working capital. The FDD also anticipates that franchisees will lease approximately 800 square feet of office space rather than purchase commercial real estate.

Initial Franchise Fee: According to Item 5 of MaidPro's 2026 FDD, the standard initial franchise fee is $45,000, due in full when the franchise agreement is signed.

MaidPro also offers several potential discounts and alternative fee arrangements:

• Military and First Responder Discount: Eligible military members, honorably discharged veterans, police officers, firefighters and EMTs may receive a 20% reduction on their first franchise fee.
• Multi-Unit Discount: Qualified buyers purchasing three or more franchises in a single transaction may receive a 25% discount on the second and subsequent franchise fees.
• Underserved Market Discount: MaidPro may offer up to a 10% reduction for qualified franchisees entering designated underserved markets.
• Conversion Franchise Program: Eligible independent cleaning business owners may have the initial franchise fee waived and receive a reduced royalty rate of 2% for their first two years.
• Franchise Option Program: Qualified new franchisees may receive a refund of the initial franchise fee after opening in exchange for an additional 4% royalty on gross consumer sales for 10 years, subject to renewal and program conditions.

All discounts and waivers are subject to franchisor approval.

Ongoing Fees: According to the 2026 FDD, MaidPro franchisees are responsible for the following recurring payments and fees. Some charges are optional or apply only under certain circumstances.

ROI Potential: According to Item 19 of MaidPro's 2026 FDD, 245 U.S. franchised businesses reporting 12 months of gross consumer sales during 2025 generated average annual gross consumer sales of $430,998, with median sales of $380,083.

The following table shows the average, median, highest and lowest gross consumer sales reported across MaidPro's four sales quartiles. The FDD separately reports 20 territories operated by businesses combining the results of two locations, which are excluded from the quartile rankings.

The FDD also reports the number of individual customer service visits, or jobs, completed by franchisees during the same period.

Across all 245 reporting franchised businesses, the average number of jobs was 2,423, with a median of 2,106. The highest reported number of jobs was 17,426, while the lowest was 10.

Importantly, MaidPro's Item 19 figures represent gross consumer sales before operating expenses, including labor, supplies, insurance, royalties, advertising and other business costs. They do not represent net income, profit or actual investment returns.

3. What Franchisee Support Does MaidPro Provide?

Pre-Opening Support

MaidPro provides new franchisees with pre-opening support to help them prepare for launch, including guidance on the brand's operating standards, initial training and the business systems and procedures needed to serve customers. The franchisor also provides specifications for required equipment and supplies, while franchisees are responsible for securing an approved office location, generally anticipated to be approximately 800 square feet of leased space, according to the 2026 FDD. Before opening, owners must also obtain a suitable vehicle with a MaidPro-branded wrap, purchase the required insurance coverage and prepare to attract their first customers.

Training Programs

MaidPro requires franchisees or their designated operating principals to complete approximately 200 hours of initial training before opening, according to Item 11 of the 2026 FDD. The program combines self-paced learning with instructor-led instruction, which may be delivered remotely, virtually or on-site, depending on the franchisor's requirements. Training covers the operational responsibilities of running a professional cleaning business, including customer service, business administration, employee management and implementation of the MaidPro system. The program is provided at no additional fee for up to two attendees, with a $500 fee for each additional participant. Franchisees must successfully complete training within 120 days of signing their franchise agreements, and any designated general manager must also complete the required training.

Operational Support

MaidPro provides franchisees with an established operational framework to help manage their businesses, including operating procedures, business systems and guidance on maintaining the brand's service standards. Owners also have access to marketing resources and tools for managing customer inquiries and leads. For additional assistance, franchisees can use the optional National Sales Center, which handles telephone inquiries from prospective customers, allowing owners to focus on daily operations. MaidPro supports systemwide marketing through a brand fund financed by franchisee contributions of 2% of gross consumer sales. Franchisees are also responsible for carrying out local marketing initiatives and meeting the brand's required advertising expenditure.

Technology and Tools

Technology is an important component of MaidPro's franchise offering, with the brand providing software and optional services intended to help owners manage their businesses.

Key technology resources include:

• MaidPro Software: The brand's business management software supports operational administration and customer information management.
• MaidPro Go: An optional mobile application that integrates with MaidPro Software, available for $10 per account monthly.
• National Sales Center: A service that processes prospective customer inquiries for participating franchisees.
• Digital Marketing and Lead Generation: Programs designed to support online visibility and customer acquisition.
• Phone and Messaging Services: Optional communications tools that support customer interactions.
• Agentic Customer Assistance: An optional automated customer assistance service charged on a per-conversation basis.
• Email and Postcard Marketing: Optional customer outreach services that franchisees can use to support retention and marketing efforts.

The 2026 FDD establishes a standard $500 monthly technology fee for a franchisee's first MaidPro location, while second and subsequent franchises are exempt from that fee.

4. What Are the Franchisee Requirements for MaidPro?

Eligibility Criteria

• Liquid Assets: $45,000

MaidPro does not require candidates to have previous experience in residential cleaning or franchise ownership. Instead, the brand looks for individuals with strong leadership and communication skills who are comfortable managing employees, building customer relationships and overseeing business operations. Ideal candidates are customer-focused, detail-oriented and willing to follow an established business system.

Operational Commitments

MaidPro operates an office-based cleaning model, with employees providing services at customers' homes and businesses while franchise owners oversee staffing, scheduling, customer service, financial performance and local marketing. The FDD allows franchisees operating through a business entity to designate an operating principal and provides for a general manager role, subject to training and other contractual requirements. This gives owners the option to delegate daily responsibilities to a management team, although they remain accountable for the business's performance and compliance with MaidPro's operating standards. While the franchise should not be viewed as a guaranteed passive investment, MaidPro emphasizes the opportunity for owners to build management teams and develop businesses that support their long-term lifestyle and financial goals.

Funding Assistance

According to Item 10 of the 2026 FDD, MaidPro may offer qualified franchise candidates financing for up to the full $45,000 initial franchise fee.

Under the disclosed financing arrangement:

• Payments are made in monthly installments over a period of up to 24 months.
• The annual interest rate is 12%.
• Financing requires a promissory note and personal guarantees from the franchisee's owners.
• The loan may be prepaid without penalty.
• Approval is subject to the franchisor's qualifications, including creditworthiness.

MaidPro does not disclose a general financing program covering equipment, vehicles, working capital or other startup expenses. Prospective franchisees should discuss their financing needs directly with the brand and independent lenders.

5. Are There Franchisee Success Stories?

MaidPro features franchisee testimonials highlighting business growth, community involvement and the support available through its franchise network.

“I was starting a family when I joined MaidPro, so a flexible daily schedule was very important to me.”

- Lily Carson, Franchisee — Suffolk, Virginia

“I just took a 7-week road trip. How many businesses do you know that the owner can take off for 7 weeks and the business still grows?”

- Jesse Zook, Multi-Unit Franchisee — Southeast Pennsylvania

“We knew we would have the help we needed to get our business off the ground.”

- Bill and Marilyn Collier, Franchisees — Pelham, Alabama

6. What Is the Market Potential for Residential Cleaning Services?

The U.S. residential cleaning industry continues to grow as more households turn to professional services to help manage their homes. The market generated an estimated $17.2 billion in revenue in 2025, with another 5.5% growth projected for 2026. Approximately 22 million U.S. households, or 16%, now use residential cleaning services, up from 8% in 2012. Independent operators account for roughly 74% of industry sales, while franchises represent the remaining 26%. Demand is being supported by an aging population and busy, dual-income households, creating opportunities for cleaning businesses that can attract and retain recurring customers.

Competitor Analysis

MaidPro competes in a fragmented cleaning industry that includes independent cleaning businesses, regional service providers and national franchise systems. The brand's primary competitors include: Merry Maids, Molly Maid, The Cleaning Authority, Maid Brigade and Two Maids.

While these brands compete for many of the same customers, MaidPro's combination of national brand recognition, established franchise systems and technology resources gives prospective owners an opportunity to compete in their local markets without building a cleaning business entirely from scratch.

7. What Is the Application Process for MaidPro Franchisees?

1. Discovery: Prospective franchisees begin by submitting an inquiry through MaidPro's franchise website. They receive additional information about the opportunity, participate in an introductory conversation with the franchise development team and complete a discovery webinar to learn more about the business model.
2. Confirmation: Candidates complete and submit a franchise application. They then receive the FDD, acknowledge receipt and participate in a review call to discuss the disclosure information and available territories. Federal franchise regulations generally require prospective franchisees to receive the FDD at least 14 calendar days before signing a binding agreement or making a payment to the franchisor.
3. Validation: Candidates connect with existing MaidPro franchisees to learn about their experiences operating within the system. They also review territory information and discuss the results of their validation process with the franchise development team.
4. Discovery Day: Qualified candidates attend Discovery Day, where they meet members of MaidPro's support team, learn more about the franchise's operations and explore the resources available through Threshold Brands.
5. Sign, Onboard and Launch: Approved candidates sign their franchise agreements and begin the onboarding process. Franchisees complete required training, secure their office locations, prepare their equipment and business systems, and implement their launch marketing plans before opening.

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