Franchise Deep Dive: MaidPro Franchise Costs, Fees, Profit and Data

MaidPro, a home cleaning concept under the multi-brand home services franchisor Threshold Brands, was established in 1996 and began franchising in 1997. Over the course of the past 20-plus years, the concept has continued to grow in markets across the nation, bringing the Pros of MaidPro into the homes of busy families.

Now, the concept exists within the $15 billion home cleaning services industry.

How Many MaidPro Locations Are There?

At the end of 2021, there were a total of 242 operating MaidPro territories with a strong concentration in Pennsylvania, Massachusetts, Texas, Florida and California.

Though this is a small decrease from the 248 territories that were operating at the end of 2020, the industry as a whole is set to grow at an impressive rate over the next few years, and the brand is well-positioned to take advantage of increasing demand.

What Is the MaidPro Business Model?

MaidPro is a primarily mobile cleaning concept, but franchisees are required to have an office location that exists within their territory. Because franchisees and employees meet customers in the home, franchisees are required to lease a vehicle for appropriate transportation.

How Much Can MaidPro Franchise Owners Make?

The financial representations included in the brand’s 2022 Franchise Disclosure Document (FDD) are based on a total of 238 territories, which are owned and operated by 148 franchise owners. Gross sales reporting is categorized by unit count.

• 14 territories: One franchisee reported $3,078,185 in gross sales.
• 6 territories: One franchisee reported $3,182,040 in gross sales.
• 5 territories: Two franchisees reported an average of $1,705,856 in gross sales.
• 4 territories: Five franchisees reported an average of $1,765,570 in gross sales.
• 3 territories: Seven franchisees reported an average of $1,228,964 in gross sales.
• 2 territories: Thirty-five franchisees reported an average of $744,893 in gross sales.
• 1 territory: Ninety-seven franchisees reported an average of $489,433 in gross sales.

How Much Does It Cost To Open a MaidPro?

The total estimated cost to open a MaidPro business is $105,560–$130,800, including a franchise fee of $45,000–$45,500. This total includes:

• Initial Franchise Fee: $45,000–$45,500
• Travel and Living Expenses while Training: $3,800–$4,500
• Equipment: $5,650–$7,650
• Miscellaneous Opening Costs: $6,160–$8,850
• Cost for Initial Vehicle with Signage: $5,300–$7,200
• Initial Printing Materials: $1,300
• Advertising—Initial Three Months: $12,000
• Real Estate: $5,550–$9,300
• Insurance: $2,000–$12,000
• Additional Funds—Three Months: $18,800–$23,000

What Is the Franchise Fee for MaidPro?

The initial franchise fee is $45,000–$45,500.

Who Is the Leadership of MaidPro?

• Emily Estes—President (Interim)
• Stephanie Salzman—Franchise Development Manager
• Caroline Rhode—Franchise Development Manager
• Jen Hartberger—Onboarding and Launch Manager
• Stephanie Toettcher—Marketing Manager

What Helpful Articles Can I Read To Learn More?

• Why MaidPro?
• MaidPro Franchise (Costs + Fees + FDD)
• Start a MaidPro Franchise in 2023
• MaidPro Home Cleaning Franchise

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